Building a large propaganda pattern Form three-dimensional communication

Create a good ideological, public opinion and cultural environment for the development of w88 casino

——在2010Work report at the w88 casino-wide publicity and ideological work conference

Yang Fenghua Deputy Secretary

（2010Year1month19日）

Comrades:

This propaganda and ideological work conference is to conscientiously implement the Fourth Plenary Session of the 17th Central Committee of the Communist Party of China.18National University Party Building Work Conference,2010The spirit of the National Propaganda Ministers Conference to welcome w88 casino11Second Party Congress,60It was held at an important moment when the anniversary celebrations were officially launched. The main tasks of the meeting are: to summarize the phased progress of w88 casino’s propaganda and ideological work, analyze the new situation faced by w88 casino’s propaganda and ideological work, and determine the main tasks of w88 casino’s propaganda and ideological work in the next two years.

Review of w88 casino’s propaganda and ideological work over the past three years

2006Year3month31日The party committee held a propaganda and ideological work meeting to make arrangements for the strategic principles, key tasks and main measures of w88 casino’s propaganda and ideological work.Over the past three years, under the leadership of the w88 casino party committee, w88 casino’s propaganda and ideological work has been promotedThe great banner of socialism with Chinese characteristics, closely focusing on the central work of the w88 casino, highlighting key points, reform and innovation, seeking truth and pragmatism, working hard, successfully completed various major publicity tasks, and provided a good ideological and public opinion guarantee for the development of the w88 casino.

1． Continue to promote theoretical arming and conduct in-depth strategic discussions

The w88 casino party committee regards arming with theory as the primary task of propaganda and ideological work, implements the principle of integrating theory with practice, and regards learning theory and applying policies as the primary way to clarify the w88 casino's development strategy and unify ideological understanding. Through the party committee central group study, grassroots party organization discussions, special reports, w88 casino-wide study and education, etc., it deeply studies the theoretical system of socialism with Chinese characteristics, and uses the Scientific Outlook on Development as a guide to continuously deepen its understanding of major issues such as w88 casino reform, development, and stability.

The central group of the w88 casino party committee has achieved remarkable learning results. With the theme of improving the strategic thinking and decision-making level of the w88 casino leadership team, and with in-depth planning of w88 casino development strategies and major practical issues as the core, the Party Committee Central Group has organized concentrated special study seminars40Yu times, strive to improve the ideological and political understanding and strategic thinking ability of the leadership team, arm the mind with the scientific outlook on development, and promote w88 casino work。The theoretical study of the Party Committee Central Group is characterized by: always focusing on major strategic issues and key work topics for the reform, development and stability of the w88 casino, highlighting thinking and planning, and emphasizing in-depth and practical results. The central group of the party committee is fully prepared for study, has prominent themes, has in-depth discussions, continues to expand the scope of participation, carefully summarizes, timely publicizes, and plays a good guiding and radiating role.

2． Effectively carry out thematic education and strengthen the political beliefs of teachers and students

Actively organized and carried out theoretical study and situational policy education for faculty and staff. Through expert lectures, coaching reports, theme essays, special discussions, theme activities, knowledge competitions, online special publicity and other methods, we focused on "learning the spirit of the 17th National Congress of the Party", "building a harmonious campus", "improving the quality of higher education" and other theme activities, especially focusing on studying the party and the country's major decisions on higher education, discussing the policy spirit of the Ministry of Education on improving the quality of running schools and management levels, and deepening the understandingUnderstanding of new opportunities and challenges faced by the w88 casino,Enhance the sense of responsibility for building a distinctive and high-level university.

Strengthen the construction of ideological and political theory courses and give full play to the role of the main channel for ideological and political theory education for college students. Deeply promote the scientific development concept into textbooks, classrooms, and minds, improve classroom teaching methods, adopt flexible and effective teaching methods, and continuously improve teaching effects. Conscientiously implement the central government’s instructions on strengtheningIdeological and Political Theory CourseThe spirit of opinions on the construction of the teaching team and the establishment of an independent secondary teaching and research institution——Ideological and Political Theory CourseTeaching and Research Department, startedIdeological and Political Theory CourseConstruct the “Million Project”. Explore new ways of teaching "Situation and Policy" in the classroom, integrate academic resources inside and outside the w88 casino, and invite many well-known experts and professors inside and outside the w88 casino, including Wang Ling, Secretary of the w88 casino Party Committee, to serve as the main lecturers of "Situation and Policy", which strengthens the attractiveness and appeal of the teaching.

3． Highlight the work of the publicity center and successfully complete major special tasks

While comprehensively reflecting the work dynamics of the w88 casino, the Propaganda Department of the Party Committee and grassroots publicity units highlight the development strategy, discipline construction, strengthening the w88 casino with talents, teaching reform, scientific research improvement, ideological and political education of college students, employment guidance, and party building innovationTheme publicity and in-depth coverage of key tasks and major events, etc.Form the main theme of propaganda reports.Making publicity of the w88 casino’s major decisions and deployments a top priority,Adopt three-dimensional publicity method,Provide reports in an all-round, multi-perspective, timely and efficient manner, so that the decision-making of the w88 casino party committee can directly reach the hearts of the people. Focus on going deeperReport on the implementation of w88 casino decisions and new ideas, new measures, new progress, and new atmosphere for promoting career development, publicize typical figures, typical cases, and typical experiences emerging from various units, forming the main theme of publicizing the central work of the w88 casino.

The Propaganda Department of the Party Committee has successively taken the lead in assuming responsibility for w88 casino2006year undergraduate teaching evaluation,2007Year Party Building Evaluation,2008Volunteer Olympics and Safe Olympics work,2009Year of Learning and Practicing the Scientific Outlook on Development Activities and National Day60Major special publicity tasks such as anniversary events have played a strong role in guiding public opinion and rallying people's hearts.In the above publicity work, we carefully planned the work plan, held special meetings for deployment, devoted the strongest efforts to coordinate the work, continued to publicize relevant knowledge and requirements, opened special websites, completed special exhibitions, and compiled and distributed work special issues , compile and print special anthologies, compile and broadcast special videos, organize special external publicity, produce special photo albums, and arrange the environment to fully demonstrate the highlights and excellent image of w88 casino, create a strong working atmosphere, and are highly praised by w88 casino leaders and relevant expert groups and guidance groups.

4． Demonstrate the excellent image of the w88 casino and steadily improve external publicity

In the publicity of news to the society, the Propaganda Department and relevant units have strengthened planning, responded promptly, focused on major events, highlighted highlights, maintained the intensity of publicity in print media, increased publicity on television and radio media, expanded the breadth of publicity in online new media, and published multiple articles reflecting the important work of the w88 casino and the results of reform and development, and the publicity effect has been improved.

For more than three years, in addition to actively contacting social media to publicize the activities and highlights of various departments and colleges, external publicity has focused on five focus points: First, focus on well-known scholars. Exclusive interviews with a group of scholars from w88 casino were published on mainstream media such as CCTV, People's Daily, and China Education Television, which aroused great repercussions in the society. The second is to closely follow the major events of the w88 casino. The third is to highlight outstanding students. Based on fully displaying the image of outstanding students of w88 casino, with the support of relevant departments, we launch manuscripts that reflect the inspirational achievements of college students, outstanding graduates, life of international students, and student social activities of w88 casino. The fourth is to seize the highlights of the work. The fifth is to highlight the w88 casino philosophy.

According to incomplete statistics, for more than three years, the Propaganda Department has organized or participated in arranging social news units to come to the w88 casino for interviews1000More than 24303_24401 person-times, positive news reports or feature articles about w88 casino published by CCTV, Phoenix TV, China Education TV, Beijing TV, "People's Daily", "Guangming Daily", "China Education News", "China Youth Daily", "Beijing Youth Daily", Xinhuanet and other media exceeded700Article.

5． Strengthen position and team building, and actively innovate working methods

The w88 casino party committee has continuously strengthened its leadership over publicity work, the office conditions of the Propaganda Department have been improved, and publicity funding has been increased. The Propaganda Department is activeExpand publicity methods and channels,A three-dimensional network for publicity reports and information release has been basically established. Actively improve and innovate the methods and methods of w88 casino news promotion, and strengthen topic selection planning and interview design.

The w88 casino newspaper has been completely revised, The revised w88 casino newspaper highlights key tasks, column articles, and in-depth reports,Strengthen the editing and distribution of special issues and special editions,The meticulous attention to detail in news topic selection, layout design, and column setting further highlights the ideological, guiding and vivid nature of the w88 casino newspaper. Over the past three years, we have edited and published the "w88 casino Newspaper"109Issue, the promotional reports launched nearly300Ten thousand words. Further accelerate the integration of newspaper and network, in2009The first distinctive w88 casino newspaper website in Beijing was built in 2016.The w88 casino news network has opened multiple special websites and special pages, and the website reports are timely and fast,The number of manuscripts has increased significantly, special reports have been continuously enriched, and the quality of news has been continuously improved. It has played an important role in publicity and reporting in major events of the w88 casino. Over the past three years, the w88 casino news network has collected, compiled and distributed nearly 100 articles of all kinds.7000Remaining articles, create a special web page38pieces. The "Voice of Huiyuan" w88 casino radio station and online radio station were built, which was recognized by the Education Working Committee of the Beijing Municipal Party Committee.The w88 casino history picture exhibition hall and the newly established electronic videos in campus buildings make the w88 casino publicity environment more vivid and vivid.

Over the past three years, a large number of good news, good titles, good columns, good layouts, and good pictures have emerged in the w88 casino newspaper and news network, including59This work won the "Good News" Award for Chinese University Newspapers and the "Good News" Award for Beijing University. The Propaganda Department has10Many times have won advanced individual awards from relevant ministries and commissions and schools in Beijing.

In order to ensure the safety and stability of the propaganda position, the Propaganda Department pays special attention to information management and public opinion guidance during sensitive periods and major events. Carefully carry out research on the ideological and political status of faculty and staff and analyze public opinion, and proactively carry out publicity and guidance on major events inside and outside the w88 casino. Conducted special inspection and rectification of harmful information onlineBBSSpecial work such as real-name system reform, online information monitoring during sensitive periods, and online public opinion guidance on major events have been strengthenedBBSManagement of information dissemination.

6． Provide good department services,Cooperate with brother units to carry out work

Propaganda DepartmentConsiders service to all units of the w88 casino as an important part of the department's responsibilities and an important task of all personnel. In actual work, it has established a sense of actively coordinating and cooperating with relevant units to carry out work, and through enthusiastic services, it strengthens unity and cooperation with brother units. In terms of TV publicity, online publicity, social news publicity, community spiritual civilization construction activities, party and league political activities, etc., we actively cooperated with relevant units, received strong support from relevant units, and jointly completed specific tasks. Carrying forward the fine tradition of proactively providing services, it has completed a large number of tasks in providing required publicity materials, text banners, art design, photography, pictures, exhibition equipment, audio-visual materials, external publicity and liaison for the activities of various colleges, departments, division-level units, groups, organizations and individuals, and has been widely praised.

7． Shortcomings in propaganda and ideological work

While summarizing the results, we must also clearly see that the current propaganda and ideological work of w88 casino cannot well adapt to the new situation and new requirements of w88 casino development. The main manifestations are: in terms of publicity awareness, some departments have not fully understood the important status and role of publicity work, and the sense of responsibility and urgency for doing publicity work is not strong. The communication and coordination between the Propaganda Department and various departments need to be improved. The working mechanism and large-scale publicity pattern of joint management of publicity work and full participation have not yet been formed; in terms of external publicity. , It is not enough to reflect the relevant news of the w88 casino in a timely manner according to the focus of media publicity, it is not enough to comprehensively reflect the results of the w88 casino's key work, and the funds invested are not enough; in terms of publicity of the w88 casino's central work, there is not enough in-depth exploration and refinement; in terms of team building, the number of full-time personnel is insufficient, the comprehensive business level needs to be improved, and the organization and hardware configuration need to be further optimized.

2. The main tasks of propaganda and ideological work in the next two years

The development of the times and social changes have caused profound changes in the environment, objects, and fields of propaganda and ideological work in colleges and universities. Changes in the situation at home and abroad and the development of the information age have made the situation inside and outside the campus’s public opinion information dissemination is integrated,The exchanges, blending, and confrontations of various ideological cultures are becoming increasingly frequent. Emerging media develop rapidly andThe traditional media landscape has been broken, and the formation mechanism of public opinion has undergone profound changes, the ideological concepts of teachers, students and employees in colleges and universities are affected by more diverse and complex influences.Differentiation among different levels and groups is taking place within colleges and universities. The independence, selectivity, variability, and difference of people's ideological activities have significantly increased. People's awareness of autonomy, competition, equality, and efficiency have increased, and they pay more attention to independent thinking and comparative choices.With the continuous advancement of higher education reform, new strategies and new measures for running colleges and universities are constantly being introduced, and new problems and new contradictions are constantly emerging in the reform and development. The tasks of publicity and ideological work to unify thoughts, answer questions, and facilitate communication are becoming more and more important. The work of discovering, refining, and shaping university spirit has greater strategic significance. The competition among colleges and universities in the market economy environment makes the w88 casino's image and brand promotion more important. Socially oriented news publicity and external publicity have become important means to shape and enhance the w88 casino's special "soft power".

At present, the development of w88 casino’s career has entered a new stage. The task of accelerating the construction of a high-level university with characteristics is very arduous. Facing the new challenges of changing situations and the new requirements for the development of w88 casino’s career, w88 casino’s propaganda and ideological work must improve its scientific level and furtherBuilding a modern publicity landscape,Promote the reform and innovation of propaganda and ideological work, seek practical results in ideological and theoretical construction, provide strong ideological and public opinion guarantee for the central work, and achieve greater progress in the construction of w88 casino culture.

For this reason,The main tasks of w88 casino’s propaganda and ideological work in the next two years are:

1．Strengthen and improve the propaganda and ideological work system and mechanism, and build a large propaganda pattern

Propaganda and ideological work is related to the overall situation. Comrade Hu Jintao emphasized that doing a good job in propaganda and ideological work is the need to strengthen the party's governance capacity and improve the party's leadership and governance level. It affects the support of the people and the success or failure of the cause.Comrade Li Changchun is here201039095_39183

一We must establish a sense of publicity.Propaganda and ideological workIt is a complex system project involving all aspects of the w88 casino. Doing a good job in propaganda and ideological work is not a matter for one department of the Propaganda Department. It requires the care, support and participation of every unit, every department and everyone. Second, we must strengthen management, formulate and improve relevant rules and regulations, further clarify the responsibilities and tasks of publicity work in each college and department, and rationalize the leadership system. Third, we must strengthen the construction of publicity teams. It is necessary to introduce high-quality talents who can adapt to the changes and requirements of propaganda and ideological work in the new era, and form a team of full-time and part-time propaganda cadres with high political level, strong professional quality, high propaganda skills and proficiency in network information communication technology. Further improve the publicity agencies, strengthen the construction of publicity teams, organize professional training, inspections and learning exchanges for news and publicity staff in a planned manner, continuously improve the political literacy and professional level of news and publicity staff, and ensure the vitality and vitality of news and publicity work. It is necessary to make full use of the team of student journalists, increase training and guidance, train and train the team, and improve the level of publicity. Fourth, we must integrate the publicity efforts of the entire w88 casino and establish a w88 casino news center.

2． Focus on strengthening external publicity and enhancing the w88 casino’s cultural competitiveness

The focus of w88 casino's external publicity work in the next two years is: closely focusing on the w88 casino's central work, adhering to the "three closeness" principle, vigorously publicizing the new progress made by w88 casino's discipline construction and academic research, vigorously publicizing the new measures taken by w88 casino's talent training, teaching reform, and social services, and vigorously publicizing the new achievements made in the ideological and political work of w88 casino's party building.

The goal of w88 casino’s external publicity work in the next two years is: seize the first opportunity11Second party congress and w88 casino anniversary60With the opportunity of the anniversary commemoration, w88 casino’s awareness of external publicity has been continuously enhanced, the external publicity working mechanism has been continuously improved, the external publicity resources have been continuously integrated, the external publicity channels have been continuously expanded, the external publicity investment has been continuously increased, the external publicity skills have become more outstanding, the external publicity effect has become more obvious, and a large external publicity pattern has been initially formed.

3． Further strengthen theoretical study and research to provide theoretical weapons and spiritual motivation for building a learning party

First, we must conscientiously do a good job in the study of the theoretical center group of the w88 casino party committee and grassroots party organizations. It is necessary to carefully formulate work plans, carefully determine learning content based on the actual situation of the w88 casino, innovate learning methods, and strictly enforce learning systems to ensure effective results and effectively improve the strategic thinking, innovative thinking, dialectical thinking abilities and awareness of integrity and self-discipline of party members and leading cadres. Formulate implementation opinions on strengthening the theoretical learning of the second-level central group, improve the learning system, strengthen supervision and inspection, and regularly hold theoretical learning exchange meetings and symposiums of the second-level central group to promote theoretical learning through exchangesPromote theoretical study in depth.Second, we must conscientiously do a good job in the study of political theory by all faculty and staff in the w88 casino. The Propaganda Department of the Party Committee should coordinate and organize targeted, high-quality in-depth counseling reports and formal report meetings, and invite experts, scholars, and authorities in the government to promptly interpret the hot spots, difficulties, and issues of vital interest to faculty and staff in theoretical learning. All grassroots party organizations must effectively strengthen the supervision, inspection and guidance of faculty and staff's political learning, improve learning methods, and improve learning effects.Third, we must give full play to the theoretical armed role of ideological and political theory courses. It is necessary to give full play to the role of the Ideological and Political Theory Course Teaching and Research Department, further deepen the teaching reform of Ideological and Political Theory Courses, improve teaching methods, and enhance the attractiveness and appeal of Ideological and Political Theory Course Education.Fourth, we must increase research on ideological and political theory. It is necessary to rely on the Ideological and Political Theory Teaching and Research Department and the Party Building Research Association to promote ideological and political education research work.

4． Provide ideological and public opinion guarantee for the work of the center and carry out major special publicity activities

We must further expand the channels and positions for positive publicity, highlight the main tone of public opinion, and form mainstream public opinion. It is necessary to closely integrate the development of various undertakings of the w88 casino and strive to create a good public opinion atmosphere that is conducive to promoting entrepreneurship, reform and innovation, and maintaining the stability of the w88 casino. Strengthen publicity planning, carefully organize and implement, and improve the ability and level of public opinion guidance.

First, we must do a good job in discipline construction, talent training and international publicity. It is necessary to carefully plan, coordinate and mobilize the enthusiasm of all departments of various colleges and universities, focus on in-depth reports, and thoroughly publicize new progress and new measures taken in discipline construction, talent training, and international engineering.

Second, we must do it well11Propaganda work for the second party congress. w88 casino No.11The second party congress is about to be held. It is necessary to integrate the resources of the whole w88 casino, formulate detailed publicity plans, make full use of publicity positions, publicize in a timely manner, and create a good public opinion atmosphere for the party congress; it is necessary to continue and in-depth publicize the first11In line with the spirit of the second Party Congress, publicity inside and outside the w88 casino will be carried out simultaneously to form an all-round publicity force to unify the thoughts and actions of the faculty and staff into the first11The strategic goals set by the second Party Congress are up.

Three things to do well in w88 casino celebration60year publicity work.60The anniversary is a major event in the development of w88 casino. It is necessary to make full use of the Internet, newspapers, television, radio, publicity windows and other positions to vigorously publicize w88 casino's tradition, history, achievements, w88 casino spirit and w88 casino culture, and vigorously publicize60Major events, advanced typical figures and preparation progress in the development of the w88 casino in recent years.

Fourth, we must do a good job in publicizing the rectification and implementation of the activities of in-depth study and practice of the Scientific Outlook on Development in w88 casino. In-depth publicity of the development strategic principles determined by w88 casino, and in-depth publicity of the seven major projects and implementation of the w88 casino's rectification and reform20A practical event to deeply publicize the new measures and new achievements of each unit of the w88 casino in promoting scientific development, characteristic development, modern development, and connotation development.

5． Further strengthen public opinion research and public opinion guidance

The stability of universities is related to the overall situation, and propaganda and ideological work plays an important role in maintaining the stability of universities. It is necessary to correctly guide news and public opinion to provide strong public opinion support for building a harmonious campus and promoting scientific development.

First, we must adhere to the correct direction of public opinion, adhere to the policy of focusing on unity, stability, encouragement, and positive publicity, and firmly grasp the initiative in guiding public opinion. It is necessary to further expand the channels and positions for positive publicity, highlight the main tone of public opinion, and form mainstream public opinion. Second, we must strengthen the collection, analysis, and investigation of public opinions among w88 casino teachers and students. Third, we must strengthen the supervision ofBBS, monitor, manage and guide, speed up the pace of building a team of online commentators, and strive to take the initiative in guiding online public opinion. Fourth, we must strengthen the review and management of various publications and promotional materials on campus, and strengthen the management of seminars, reports, forums, and lectures on campus. It is necessary to improve the management system, strengthen inspection and monitoring, keep abreast of theoretical developments, comprehensively grasp the overall ideological situation, and properly handle ideological issues. Fifth, we must strengthen stability maintenance work during special sensitive periods.

Comrades, w88 casino is in the best and critical period of career development. In the process of seizing opportunities and accelerating development, the task of propaganda and ideological work is arduous, the mission is glorious, and the responsibility is heavy. We must inspire our spirits, strengthen our confidence, keep pace with the times, and pioneer and innovate. Elevate the propaganda and ideological work to the height of enhancing the core competitiveness of the w88 casino, further increase the work intensity, consolidate the common ideological foundation, create a harmonious public opinion environment, provide strong spiritual motivation, cultivate civilized morals, create good cultural conditions, and strive to create a new situation in the propaganda and ideological work of w88 casino.

Thank you everyone!