Reporter Wang Lanxiang

International Business w88 casinoWang YongguiProfessor’s book "Customer Resource Management" won the award2009Third Prize for Annual Scientific Research Achievements of Higher Education Institutions of the Ministry of Education (Humanities and Social Sciences). recently,The reporter interviewed him.Wang Yongguiw88 online live casino is there16A veteran party member with 20 years of party experience, he died in2008Year6I will work at the University of International w88 and Economics every month.

Proud scientific research achievements

Wang YongguiProfessor is a doctoral tutor and academic leader. He has made outstanding achievements in teaching and scientific research and was selected as one of w88 casino's "211Project "three-phase special talent project and the Ministry of Education's New Century Excellent Talent Support Project, publicly publish English academic papers in internationally renowned journals or international conferences50The remaining articles (including,SCI、SSCIandEIRetrieve papers30more than one article); published Chinese academic papers in core journals such as Management World and Journal of Management Science60More articles; published Chinese and English treatises, translations or teaching materials30The rest include his translation of "Marketing Management" (Thirteenth Edition), the foundational work of Professor Philip Kotler, the father of modern marketing, "Management: Mission, Responsibility, and Practice" by management guru Peter Drucker, and Barnard's "The Functions of Managers" and other classics; He has presided over seven national-level research projects such as the National Natural Science Foundation and the National Social Science Foundation, and has received more than ten provincial and ministerial-level and international scientific research or teaching awards from the Ministry of Education; he was invited to serve as the executive director and academic committee member of the Chinese Marketing Society, the executive director and academic committee member of the China University Marketing Research Association, andJournal of Chinese EntrepreneurshipCo-editor and other positions, and his works have a high citation rate in the Chinese Academic Journal Network.

Dare to sit on the bench

Wang Yongguiw88 online live casino has a lot of insights into the spirit of scientific research. He believes that, first, the topic selection must be of high quality and must win at the starting line. This is the most important step in the scientific research process. Good research topic selection must meet two conditions: first, you must stand at the international forefront of the discipline, so that your scientific research projects have an international perspective and truly integrate with international standards in research content; second, you must grasp the strategic needs and strategic issues at the four levels of the country, industry, enterprise or the public (consumer). Only when the above two basic conditions are met at the same time can the theoretical and practical value of research results be fundamentally guaranteed. Second, a good topic selection is the beginning of research, and the next thing to be done is the most difficult and challenging. This requires a down-to-earth and realistic approach to research. Third, the scientific and normative nature of research design and research methods must be emphasized. Only in this way can we achieve all-round advancement of overall research on the basis of achieving phased results in scientific research.

Wang Yongguiw88 online live casino believes that team building and team cooperation are the most important aspects in research work in the past, present and even the future. From a research perspective, a qualified academic leader and a cooperative team are indispensable, because research itself is a process of co-creating value. Team members perform their duties, do their best, collaborate to create, and ultimately achieve common development from cooperation - acquiring knowledge, creating knowledge, sharing and applying knowledge, and mastering and applying methods of knowledge creation. This is common wealth and gain for the research team. For real scholars, "cooperation is a blessing, suffering a loss is a blessing, hard work is a blessing, and gratitude is a blessing", this is王Professor’s experience in participating in team research.

Interest and responsibility areWang YongguiProfessor’s motivation to conduct research. As a teacher and researcher, even if the economic return may be low, the sense of responsibility is always there. This is a responsibility to students, to the subject, to the college, to the w88 casino, to society and even to the country. This is also the reason why Wang Yonggui has been pursuing and using determination and perseverance to dare to sit on the "scientific research bench" for several years or more. He is unwilling to rest on his existing achievements and feel the joy of research and collaboration in his academic contribution, and he appreciates the satisfaction of research work in terms of research value.

Research must keep pace with the times

Wang Yongguiw88 online live casino believes that academic research must maintain a sense of the times: first, always understand the truly urgent needs of the country and society; second, always track the most cutting-edge international literature; third, frequently conduct in-depth exchanges and discussions with domestic and foreign colleagues and entrepreneurs, and participate in various academic and applied seminars.

Wang Yongguiw88 online live casino has never ignored the combination of academic research results and practical teaching work. He integrates his research results into teaching for students at different levels and teaches students in accordance with their aptitude.Wang YongguiProfessors are very concerned about college students’ scientific research and talent cultivation. He has three suggestions for his students: First, scientific research “must not go through the motions.” Correct your mentality, be down-to-earth, be truthful and pragmatic, be brave in progress and exploration, and don't be too eager for quick success; secondly, humbly ask the "experts" around you for advice, and implement good research ideas, research methods and research suggestions into actual scientific research; thirdly, you must delve into the literature more and "stand on the shoulders of giants and move forward."

In scientific research, we must be down-to-earth, truth-seeking and pragmaticWang Yongguiw88 online live casino repeatedly emphasized that this is the only way to achieve success in academic research. As long as scientific researchers have academic interest and a sense of responsibility, they will continue to explore and go further and further on the arduous scientific research road.