Informatization promotes new trends in enterprise transformation
Wu Jianfeng
(Source: "Economic Daily"2017Year2month17Day15version)
"Internet+" is to deeply integrate the innovative achievements of the Internet with various economic and social fields, promote technological progress, efficiency improvement and organizational change, enhance the innovation and productivity of the real economy, and form a broader new form of economic and social development with the Internet as infrastructure and innovation elements. At present, informatization has entered the stage of networking and intelligence. Networking is not only reflected in people's mobile access to the Internet, but also in the mobile access of things to the Internet; intelligence is reflected in the structure and function of products. More and more manufacturing products have built-in intelligent modules including sensors, processors, memories, communication components and related software. Relying on the Internet of Things and artificial intelligence technology, products have the functions of sensing environmental changes, automatic decision-making, and self-learning. Networking and intelligence will have a significant impact on the organization and behavior of enterprises.
Strategy: Focus on building an ecosystem
The business ecosystem refers to the economic alliance formed by various dynamic organizations (including suppliers, vendors, customers, competitors, scientific research institutions, etc.) that are interrelated with the enterprise. Each ecosystem has a different degree of openness, sharing, and connectivity. Business competition in the Internet era is increasingly manifested as competition among the entire ecosystem. While large companies continue to expand their platforms and enhance their monopoly, they must maintain simplicity and rely on more external extension support to ensure the effectiveness of the platform and user stickiness. The application of mobile Internet technology helps every enterprise build its own business ecosystem, because networking and intelligence further reduce the communication costs, operating costs, and management costs of enterprises constructing ecosystems.
Organization: The rise of platform model
At the industrial level, platform architecture has become a new organizational model under the trend of networking and intelligence. Driven by information technology, networking and intelligence can help enterprises within the entire industry achieve network docking, eliminate information asymmetry, and break through time and space boundaries. In this way, many enterprises in the industry chain can more easily communicate and share information, negotiate and conclude transactions, explore and implement cooperation opportunities, etc. on the industrial platform.
At the enterprise level, in the future, more and more enterprises will adjust their organizational structures based on networking and intelligence, and use more "big platforms"+The organizational design of "small front end" can not only ensure the scale effect, but also meet the diverse customer needs, and achieve a balance between the scale and personalization of the enterprise.
Corporate governance: Networked governance begins to appear
Traditional corporate governance is vertical and linear, relying more on top-down supervision by the board of directors. The emergence of mobile Internet has enabled internal information within the enterprise to quickly reach every small shareholder at very low cost. The information asymmetry between large shareholders and small and medium shareholders has been greatly reduced, and the possibility of small shareholders participating in decision-making has been increased. At the same time, the networking and intelligence of mobile Internet have given rise to the emergence of online shareholder communities. The characteristics of online, real-time, and unrestricted mobile Internet interaction have promoted the modernization of corporate governance. Modern corporate governance uses technology in the mobile Internet era to reduce the governance costs for stakeholders, including small and medium-sized shareholders, to participate in corporate governance. This change is very important. Changes in this area have brought new opportunities and new problems in investor relations management.
R&D: Open Innovation
Under the general trend of networking and intelligence, the R&D management of enterprises has also undergone many changes. More and more technology-based companies are breaking the traditional internal R&D model, crossing organizational boundaries, and beginning to make more use of and integrate external social forces to innovate. First, the degree of user participation in innovation has increased. The second is to use the power of the public to innovate. Based on the interconnected infrastructure, enterprises can not only use their own direct customer groups to innovate, but also collect innovative ideas, design plans and solutions from the social level. The third is to build an Internet R&D platform and integrate R&D teams around the world,24Conduct R&D work around the clock.
Production: Intelligent manufacturing is rapidly advancing
In the field of industrial production, networking and intelligence will greatly improve the flexibility, automation and intelligence of the manufacturing system, giving the entire production system better judgment and adaptability, and improving the process level and technology of modern manufacturing. This change has transformed traditional automated control systems and equipment production into digital, intelligent, and networked products. The intelligence level, information technology content, and added value of industrial products will continue to increase.
Human resources: machines replace workers
Intelligence under the mobile Internet will bring revolutionary challenges to the human resources management of enterprises; the application of artificial intelligence may lead to700Many occupations will be replaced by robots in the future. The emergence of artificial intelligence, especially robots, can help companies improve their talent input-output ratio, improve their talent management system, reduce talent training costs, and reduce the probability of some occupational diseases. However, as machines replace workers, companies need to face new challenges, such as the current high cost of using and maintaining robots, the lack of talents applying intelligent robots, the overall employment problem in society, and the ambiguity of relevant legal ethics.
Financing: Exploring new models of public financing
On the one hand, networking in the digital age can directly connect the supply and demand sides of funds to overcome the problem of information asymmetry; on the other hand, it can quickly gather idle funds from the public in a short period of time to meet financing needs. Intelligence can help fund suppliers effectively evaluate the credit qualifications, operating conditions, and loan repayment capabilities of lenders. Currently, new models of public financing are being explored.
The above dimensions are new trends in management changes brought about by networking and intelligence, and most of them are still being explored. At present and in the future, Chinese enterprises should take advantage of the huge opportunities brought by networking and informatization to actively create world-leading production methods and management models, so as to truly contribute to the sustained and healthy development of China's economy.
(Author: Wu Jianfeng, professor, doctoral supervisor, and assistant to the dean of the Department of Management, w88 casino of International Business, w88 casino,Development Research Center of the State Council）
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