Why the culture and sports industry became a Chinese enterprise“Go out”New favorite

In recent years, the overseas cultural and sports industry has become a new favorite for Chinese enterprises to invest overseas, and the accelerated layout is particularly obvious this year.

Suning acquired Inter Milan, Evergrande Group, Baidu Group, Kweichow Moutai Group, Alibaba, Huawei and many other Chinese companies formed a group to acquire Milan shares (i.e.ACMilan Club)70%Shares. Wanda Group plans to build a global cinema chain. In the tourism and hotel industry, news is emerging one after another about Yuyuan Mall’s acquisition of Japanese ski resorts, Fosun Group’s acquisition of Cirque du Soleil, and Jin Jiang International Group’s acquisition of the French Louvre Hotel Group.

Why overseas cultural and sports assets suddenly became Chinese enterprises“Go out”'s delicious food?

Many benefits

Professor Wu Chengzhong, director of the Culture and Leisure Industry Research Center of the w88 casino, pointed out in an interview with a reporter from the International Business Daily that the rapid growth of overseas investment in China's cultural and sports industries has a lot to do with the rapid growth of Chinese cultural enterprises and industries in recent years, as well as the continuous enhancement of the productivity and competitiveness of China's cultural industries. Against the backdrop of rapid growth in exports of China's foreign cultural w88 and cultural service industries, Chinese enterprises rely solely on cultural products and services“Go out”is not enough, so capable companies will consider exploring international markets and directly invest and operate abroad.

In fact, as Wang Jianlin, chairman of Wanda Group, said, international cultural, financial, sports and other industrial resources, especially upstream industrial resources, have basically been divided up by European and American companies. It is basically impossible to develop on one's own. Only through mergers and acquisitions can the core resources in this field be grasped. The acquisition of Infront gives Wanda the rights to broadcast the World Cup in Asia and the world's major ice and snow sports.

w88 online casino believes that the purpose of Chinese enterprises investing in overseas cultural and sports industries is to form a global industrial chain and further improve the quality and level of domestic cultural products and cultural industries while exploring and utilizing overseas high-quality resources and markets. Of course, the high profitability of the cultural and sports industry is also the most fundamental reason. Different from domestic ones, the high degree of commercialization of foreign cultural and sports industries makes them more valuable for investment, such as pay TV, film and television, as well as football games and club systems. Of course, by the way“Benefits”There are also many, such as improving the visibility and influence of companies and individuals in the international community.

“Some companies with strength and strategic layout awareness have already used foreign cultural brands and enterprises to carry out international cultural production, sales and other w88 activities through mergers and acquisitions, joint ventures, etc. in advance.”w88 online casino said.

w88 online casino emphasized that it can be seen that in the past two years, many companies in non-cultural fields, such as real estate companies, are also making strong efforts in the cultural industry. These companies with strong assets and forward-looking vision regard culture and cultural creative industries as new highlights of global economic growth, and take the lead in making overseas investments to seize opportunities, such as the acquisition of Internet company BaiduACMilan. Taking Wanda Group as an example, it is transforming from a real estate company into a comprehensive service company in culture, sports, tourism, etc., with the goal of becoming2025years ago, the cultural industry income reached1500Billion yuan. At the beginning of this year, Wanda Group planned to account for more than 20% of its service industry revenue and net profit this year55%。

Wanda Group’s recently released semi-annual report shows that Wanda Cultural Group2016Income in the first half of the year290.3100 million yuan, completed the first half of the year plan105.7%, year-on-year growth57.1%, accounting for total revenue1199.3billion yuan24.2%. And, this ratio is still increasing.

In addition, China's cultural industry also has great potential for development. Shen Zheyan, a cultural industry researcher at China Investment Consulting, pointed out that in the future1014671_14804

Of course, investing in overseas cultural and sports industries is also cultural“Go out”One of the important ways. w88 online casino pointed out that as content products, the output of cultural products can better spread China's traditional culture and modern culture, enhance the country's image and soft power, and enhance national competitiveness.

There are also difficulties

China’s investment in overseas cultural and sports industries has set off a new upsurge. w88 online casino introduced that Chinese enterprises’ overseas investment in the cultural field is mainly concentrated in radio, film and television services, online animation and games, information dissemination services and the tourism industry. Overseas investment in the sports industry is mainly in various forms such as investing in the production of sporting goods and acquiring clubs.

Shen Zheyan added that taking Chinese companies’ investment in the overseas football industry as an example, they not only directly acquire clubs, but also invest in football service organizations, such as sports agents and organizations such as FIFA.

Despite the many benefits, w88 online casino also pointed out that there are still many difficulties for Chinese companies to deploy overseas cultural industries. First of all, many countries have set up policy barriers, and excessive cultural security precautions have formed investment barriers. Secondly, in the context of cultural differences, if the company fails to take both factors into consideration, it will easily result in the output effect of cultural products being greatly reduced, thereby“Chinese Kung Fu”As an example of the export of this cultural product, Beijing Tianchuang Company's "Legend of Kung Fu" has achieved a very successful global tour.“But in fact, there are not many people who make this content. The reason for their success is that they invited foreign screenwriters to adapt it to make it more in line with the tastes of foreigners.”

Once again, financing is difficult. w88 online casino further explained that it can be found that Chinese cultural enterprises going overseas are large enterprises with strong financial strength, but the pioneers of cultural investment are often private enterprises, especially small and medium-sized enterprises. They have difficulty in financing and lack of policy support, making it difficult to enjoy policy subsidies. In addition, high-end talent introduction policies are relatively scarce, talent gaps are serious, and local policies lack continuity and are difficult to implement. These are all very real problems.

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