Guest introduction:Zhang Xinmin, (Ph.D. in management, professor, doctoral supervisor, current vice president of the w88 casino, member of the National MBA Education Steering Committee, member of the Accounting Professional Teaching Guidance Subcommittee, former dean of the International Business w88 casino of the w88 casino)
From its inception in 1991 to the present, the development of MBA education in China has experienced a process from conservative wait-and-see to empty out. However, in recent years, there is a view in the industry that the development of business w88 casino education seems to have encountered a bottleneck. What is the reason? Under the new situation, how should China's business w88 casino education develop? Member of the National MBA Education Steering Committee,Professor Zhang Xinmin, Vice President of w88 casinoBeing a guest at Sina’s interview room, he deeply analyzed the current situation, difficulties and countermeasures of MBA education in China.
New trends provide opportunities for the development of business schools
Regarding the current bottlenecks in the development of business w88 casino education, Zhang Xinmin gave his understanding from his own perspective. He believed that there are three main reasons for these changes in the new situation: First, due to policy restrictions, the development of EMBA education has been restricted to a certain extent; second, the development of professional degrees such as masters in finance and accounting has had a great impact on MBAs; third, the employment situation also has an impact to a certain extent.
ButZhang Xinminbelieves that this provides a good opportunity for the development of business schools. Some strong business schools have strong adaptability and launch some projects that are needed by the market and enterprises to promote structural adjustment. Business schools that are relatively weak themselves will face huge challenges.
Unique advantages allow startups to develop by leaps and bounds
At present, innovation and entrepreneurship is a major trend in the development of the entire society, and innovation and entrepreneurship education is also a new situation faced by business w88 casino education. According to Zhang Xinmin, the business w88 casino education at the w88 casino has also strengthened this innovation and entrepreneurship education in several aspects. First, the w88 casino encourages teachers to conduct curriculum research and development and supports them in participating in corporate practice. Secondly, in terms of curriculum, the w88 casino strengthens the exploration of innovative and entrepreneurial cases so that students can have certain theoretical, psychological and technical preparations when starting a business.
However, there is also a misunderstanding in society. Some students who have innovative and entrepreneurial ideas may choose comprehensive universities, because for them entrepreneurship is not only related to finance, accounting, etc., but more of a cross-border integration. How does the w88 casino respond to this? Zhang Xinmin used the concept of a balance sheet to explain. The left side of the balance sheet is called assets, and the right side is liabilities and shareholders' equity. Comprehensive universities place more emphasis on the left side of the table, that is, they emphasize the integration of various resources, such as technical resources, human resources, financial resources, etc. However, its development is often one step at a time. The education at the w88 casino puts more emphasis on the right side of the balance sheet, that is, the design of equity structure, financing strategies, resource utilization, etc. This is a greater ability. "Through the establishment of equity structure, financing, and the development of capital markets, leapfrog development can be achieved. We use our financial resources, corporate governance resources and other aspects of education to give wings to the development of enterprises." Zhang Xinmin added.
Multiple measures to promote the internationalization of business w88 casino education
At present, many Chinese companies have gone abroad and gone global, which has also provided strong support for the globalization of Chinese business w88 casino education. What performance does the w88 casino perform in terms of globalization? According to Zhang Xinmin, the number of international students studying in foreign w88 has accounted for 20% of the total number of students. At the same time, the source of students is also highly globalized. In addition to Asian countries, there are also students from many other countries. In addition, the w88 casino is also designing more international projects to provide students with international exchange opportunities. Finally, the w88 casino Business w88 casino has obtained accreditation from EQUIS, one of the international accreditations, and AACSB accreditation is in progress.
The key to online education is whether the business model is profitable
Online education is a hot word in the education industry, and colleges and universities provide fertile ground for the development of online education with their rich teaching resources. At present, many universities are involved in the development of online education. What measures does the w88 casino take in this regard? What are Zhang Xinmin’s views？He believes that both resource sharing classes and open video classes are currently free, but can free education last long，Is this the law of educationetc.All questions are worth considering.
The development trend of online education is very good. The key to its success lies in the continuous motivation of all participants in education. In this regard, Zhang Xinmin believes that if these four elements can be integrated into the teacher's contribution, the w88 casino's contribution, the platform's contribution and the student's contribution, the dynamic mechanism for the sustainable development of online education can be solved.
What other exciting views are there? The following is a detailed transcript of the interview:
Moderator:Good morning to all Sina netizens, welcome to Sina Live Room. I am the host Tang Min.
Last year we invited Professor Zhang Xinmin, Vice President of the w88 casino, to our Sina live broadcast room. At that time, we talked a lot about business w88 casino education and professional degrees. Everyone knows that innovation and entrepreneurship have become a national topic this year, and this national topic is closely related to business schools. Therefore, today we are very honored to once again invite our old friend, Professor Zhang Xinmin, the vice president from the w88 casino and a member of the National MBA Education Steering Committee, to visit Sina to talk with us about innovation, entrepreneurship and business schools.
Hello Professor Zhang, say hello to the Sina netizens.
Zhang Xinmin:Hello host, dear netizens, good morning. I am very happy to come to Sina again to communicate with you.
Moderator:Principal Zhang, innovation and entrepreneurship are very popular, but everyone also mentioned that the situation and prospects of China’s economy have not been so clear in the past two years, and that business schools as a whole do not receive that much attention now. The educational development trend of the entire business w88 casino seems to be slowing down a little. What do you think of this situation?
Zhang Xinmin:This is a very good question. We have been engaged in MBA education since 1991, which is about 25 years ago. In the past 20 years or so, it should be said that China's business education has made considerable progress. Business schools are springing up like mushrooms after a spring rain. Now, the host just said that whether MBA education has encountered bottlenecks or is slow in development, in fact, it should be said that a big new situation has emerged. The emergence of this new situation should be said to me that there have been some very significant changes in the past two years or so.
The first change is the change in the development of EMBA education.
EMBA Education In recent years, national policies have not allowed government officials and managers of state-owned enterprises to attend high-tuition education such as EMBA with public funds. As a result, the development of EMBA education has been affected in some schools.
The second aspect is the impact of professional degrees.
With the development of professional degrees such as master's degree in finance, master's degree in accounting, etc., it has also had a great impact on MBA education. Some people say that MBA students take the exam only after they have worked for 2 or 3 years, while MPAcc and Master of Finance students can take the exam after graduating from college. In fact, it is not such a simple relationship. In fact, when he graduates, if he studies accounting and finance，It is impossible to study MBA education after two or three years.
The third is the change in the employment situation, which has also had some impact on the entire MBA education pattern.
For example, last year, Beijing tightened its policy on the settlement of new graduates in order to limit the growth of Beijing’s household registration. In this case, the number of students who want to stay in Beijing after graduating from MBA education may be reduced accordingly.
These factors make our current business w88 casino education seem to have encountered some obvious problems.
But more generally, I think this situation should be a great opportunity for business schools. What's the chance? A business w88 casino is an educational institution, not a company. Education itself should have its own laws of education, and this law of education should be able to change with the continuous development of the market. For example, business schools should have the ability to keep pace with the times in terms of courses, faculty growth, or project launches that correspond to the market. Judging from our current situation, China's good business schools have a strong adaptability in the current period of change. For example, after problems occurred in EMBA education in some schools, the high-level training of enterprises has greatly supplemented the development of business schools. That is to say, after EMBA education has been affected to some extent, other high-end education, high-end training and other education needs of enterprises have increased significantly. Under this circumstance, although there have been structural changes in the development of business schools, the overall forward trend has not been affected much.
However, some business schools that are not very developed and those that are new are encountering great challenges. The first is facing external shocks. Second, we face the problem of weak external image. Maybe their life is more difficult. At this time, the w88 casino needs to think clearly whether your business w88 casino is still open. If your business w88 casino is still open, how can the business w88 casino develop differentiated development through the adjustment and support of w88 casino policies. To be able to stand out in such a tide. This is a question that w88 casino leaders and college leaders in each w88 casino need to think about.
Moderator:You just mentioned the current development issues of business schoolshour, you used "seems to have encountered some problems", and also pointed out that for these business schools, they need to find some brand characteristics of their own. Just like you said, some schools don't have that strong brand identity. They may follow what the country is doing. Should I follow suit? For example, the country is now promoting entrepreneurship. Some schools may not have entrepreneurship teachers in their teaching staff. However, in order to cater to the country's needs for innovation and entrepreneurship, they also set up such courses. What is your understanding of this phenomenon? How did w88 casino do it?
Zhang Xinmin:You touched on a more essential issue. That’s why our public universities educate, or why we set up business schools.
First point, in our development in the past few decades, the reason why various schools set up management schools, business schools, or economics and management schools is that the schools saw the actual demand of the market.
Second point, if there is demand, there is no problem. You can apply for a professional master's degree program. However, in fact, our country still has relatively strict control over the application process for master's and doctoral programs. When applying for a professional degree program, it should have considerable disciplinary support before the state can approve the establishment of this professional degree. But in the past few years, our education management system has undergone some changes. For example, the MBA Education Steering Committee was entrusted by the Academic Degrees Office of the State Council to evaluate schools preparing to offer MBAs. You can only do it if you pass the assessment or if everyone thinks you can do it. In recent years, this system has ceased to exist, and the right to apply for MBA education has been delegated to various regions. Because educational institutions in various regions are not familiar with MBA education, some schools with less favorable conditions have also entered such industry competition. The way we conduct education, which is supposed to follow the laws of education, turns out to be just a matter of administrative approval, so the foundation of education is often neglected. After a few years, you will find that the brand, enrollment scale, teacher training, curriculum system, etc. of some schools' MBA programs do not meet the needs of the market. Nowadays, so many universities have business schools in their colleges, but whether they actually have the qualifications, strength, and ability to adapt to the changing needs of the market is an increasingly serious problem. In such a turbulent situation, I think some schools that do not have the basic conditions to attend may be gradually eliminated.
Moderator:Do you mean gradually being eliminated, do you mean being eliminated by the market, or do you mean that our official will introduce some policies to directly guide the closure of MBA and EMBA projects that cannot meet the requirements?
Zhang Xinmin:It should be said that the education administrative department has such an idea, but in fact it is not easy for a w88 casino to apply for a w88 casino location, and it is not easy to stop it. The reasons for not being implemented are all different. To decide which points can continue to be implemented and which points need to be rectified, the education administrative department needs to evaluate more comprehensive factors. But no matter what, the education administrative department may not cancel your qualifications and may continue to let you apply. However, if you continue to fail, the market will eliminate you.
Second, what does the w88 casino do? In fact, our w88 casino is very advanced in MBA and business w88 casino education in China. I have always thought that a finance and economics university is a large business w88 casino, and of course we also belong to such a w88 casino. As a university, it has slightly more subjects and more colleges. In other words, we may use the whole w88 casino's efforts to provide business education, or we may provide certain business education in a segmented manner, such as w88 casino's w88 casino of Insurance, w88 casino of Finance, etc., which we divide into relatively fine details. In such a large situation, our International Business w88 casino is a relatively small business w88 casino in concept.
We have always emphasized respecting the laws of MBA education and emphasizing its systematicness and integration. We have followed the systematic education of business management knowledge system and integrated education, but now new situations have emerged, such as innovation and entrepreneurship. Under the initiative of the government, we have invested considerable energy in innovation and entrepreneurship education and made new attempts in this regard. On the basis of our traditional strengths, we have added innovation and entrepreneurship, including social responsibility, the evolution of business models, etc., to keep up with changes in corporate management in new business formats. In this way, we dare not say that we are leading in MBA education, but at least we are not falling behind.
Moderator:The innovation and entrepreneurship education you mentioned is equivalent to adding it not only to the training of undergraduates or doctoral students, but also to the MBA and EMBA of business schools, right?
Zhang Xinmin:Yes.
Moderator:How do we do it?
Zhang Xinmin:First aspect, our business w88 casino has integrated the disciplines of innovation and entrepreneurship in the Department of Technical Economics and Management. We have several teachers who specialize in the research and development of these courses, including its scientific research and practice. They engage in research and teaching at the same time. In addition, we encourage these teachers to participate in research on some companies and participate extensively in corporate management practices. In other words, through such encouragement and support, our innovation and entrepreneurship discipline has achieved relatively strong development.
Second aspect, in the course, we strengthen the exploration of some innovation and entrepreneurship cases. Through these innovation and entrepreneurship cases, our students can have at least a theoretical preparation, a psychological preparation and even a certain technical preparation when facing the innovation and entrepreneurship environment and carrying out innovation and entrepreneurship practical activities.
Moderator:There is also a view in society that many schools are engaged in innovation and entrepreneurship, but for some students who have innovation and entrepreneurship ideas, they sometimes tend to choose some comprehensive universities. Because innovation and entrepreneurship may not only be related to finance, accounting, and finance, but more of a cross-border integration. In comprehensive universities, they are better able to connect the resources of various departments. For example, a student studying in a business w88 casino or a w88 casino of economics and management can also understand how the materials and molecules major is done, because this area may be more helpful and advantageous for his innovation and entrepreneurship. How does Foreign Economic and w88 respond to the idea that comprehensive universities have more advantages in innovation?
Zhang Xinmin:I want to use my expertise to explain this issue. I am engaged in report analysis. All business w88 casino students should know the balance sheet. The left side of the balance sheet is called assets, and the right side is liabilities and shareholders' equity.
As the host just said, many schools place special emphasis on the integration of their traditional disciplines in innovation and entrepreneurship. For example, its engineering majors and technology are very strong. When students go there, they will find that this w88 casino has many supportive alumni in this area and has many relevant advantageous technologies. Coupled with management education, there may be a lot of room for integration and innovation in this area. This is the situation highlighted in your question.
Our w88 casino is a non-comprehensive institution, so where is our innovation and entrepreneurship? Let me tell you this using my balance sheet.
The schools you just mentioned are very technical and have very good engineering foundations in all aspects. We focus more on the left side of the balance sheet and the integration of various resources. Such as technical resources, human resources, and financial resources. It also includes what industry to choose to start a business, what kind of partners to choose to start a business, and what kind of scale to start a business on, all of which are on the left side of the balance sheet.
And what’s on the right? Liabilities and Stockholders' Equity. What concepts do liabilities and shareholders' equity actually produce? It's the power mechanism. What does it mean? In the process of corporate innovation and entrepreneurship, it is the design of your equity structure. There is a saying that goes, "The best in everything is the best", which means that no matter what industry you are in, there is always someone who does it best. In other words, the industry is not important, and the left side of the balance sheet is not important. What is important is the right side, who will do this industry. In other words, the design of the equity structure, your financing strategy, resource utilization, that is, what kind of resources are used for rolling development, this is a greater ability. Simply put, the integration of the resources we just talked about on the left side of the balance sheet can enable the company to have a basic business format, business capabilities, and business model. But its development often proceeds step by step. I call it walking or crawling. This is the speed of its development. And by using the right side of the balance sheet, through the setting up of equity structure, through financing, and through the development of the capital market, leapfrog development can be achieved.
So, it can be simply said that our education at the w88 casino puts more emphasis on the right side of the balance sheet, using our financial resources and corporate governance resources for corporate management. Through an education in this area, the development of enterprises can be given wings. This is a very different place.
Moderator:After what you just said, I have a general understanding that any startup company and startup team are actually closed in all aspects, and no one person can achieve a career. Entrepreneurship teams definitely still need very professional talents, whether it is setting up equity structures or financing, accounting and finance are all necessary, and w88 casino has also strengthened the concept of this aspect.
Zhang Xinmin:That’s right, if a group of people emphasize one kind of skill innovation, their development may be greatly restricted in terms of technological innovation. We especially emphasize this point to everyone, just like digging a well, the deeper you dig, the smaller and more specialized the sky above you will see. The further you go down, the less you have the mentality to go horizontally. In fact, the same is true for enterprise development. We must particularly emphasize the integration of skills and technology in these aspects. It must be integrated and can be developed, but its development speed and vision may be subject to some restrictions and limitations. Faced with such constraints and restrictions, specialized universities such as the w88 casino will provide another perspective for his business development. We will integrate an education that helps enterprises develop by leaps and bounds into future innovation and entrepreneurship education. In this process, accounting, finance, marketing and other knowledge are needed, and we also need to study marketing issues, strategic planning issues, human resource management issues, etc. under new formats and new business models.
Moderator:Some start-up companies say that in order to do well in starting a business, they must first survive. First, their roots must be firmly established. Only when the foundation is established can they think more, such as about equity, incentives for these personnel, future financing, and so on. Therefore, this comes back to the question: at what stage of entrepreneurship is it more suitable for a person to enter a business w88 casino for such study? When the business has begun to take shape, or when it has taken a step forward, such as reaching Series B or C rounds of financing, etc., is it suitable to study at a business w88 casino, or is it appropriate to study at a business w88 casino as long as you have entrepreneurial ideas.
Zhang Xinmin:There is no complete or standard answer to this question. In fact, judging from the current national conditions, many companies have developed into very large companies today. The founders of these companies did not first receive education and then start a business, or receive education and start a business at the same time. Instead, they started a business from the beginning. Several people worked together, and everyone gradually developed through changes in management and adaptation to the market. To a considerable extent, although these people have not received business w88 casino education, they must have learned a lot about the laws of corporate growth and corporate development. Its success is not a denial of business schools, but more of an affirmation. Why? If we had given them a lot of business w88 casino education at the beginning, they might have taken the detour earlier, they might have taken it faster, they might have looked more forward and backward, or they might have taken it slower, it's hard to say. Our many successful companies have actually provided new models, new cases, and new practical support for the development of business schools, allowing our theories to have a considerable practical basis. Therefore, it is difficult to say at which stage it is more appropriate to study. But please pay special attention to what the host just said. He made a very important point. Not everyone is suitable for starting a business. Some people don't study, but they can figure out how to do business on their own, and they will succeed in starting a business and developing successfully. After some people learn it, if they don’t have the ability to understand, it will be difficult for them to successfully start a business. But it doesn’t matter. Through the experience of starting a business, we may succeed in starting a business later, or we may still be someone else’s employee but be able to perform better in the new position.
Moderator:As President Xinmin said, because innovation and entrepreneurship are very popular now, many people choose to study in business schools. However, judging from a larger sample, many people go to business w88 casino to improve their overall management capabilities or to cultivate professional knowledge. This may still return to the educational nature of business schools. We all say that the entire world is one, and no country is out of touch with the world. In particular, China is currently receiving worldwide attention, and our education is also particularly receiving this global attention. This includes two aspects. One direction is how to make our local business schools more international. In addition, how can we bring good external content and international content back to China. Regarding these two aspects, please also ask Professor Xinmin to share your views.
Zhang Xinmin:That is how we can realize the internationalization of Chinese education and the localization of high-quality foreign education. I would like to first emphasize to you the concepts of internationalization and globalization. Many business schools talk about internationalization, including our business w88 casino at the w88 casino, which is called the International Business w88 casino. If you look at our English, there is no international. In Chinese, we are the International Business w88 casino。
I would like to say, what concept does internationalization actually emphasize? Emphasis on bilateral and multilateral, regional emphasis. What concept does globalization emphasize? Emphasizing global unity, we can be found everywhere, our quality is unified, and our level is unified. This situation is called globalization. Of course, when we emphasize internationalization, I don’t think internationalization necessarily refers to high quality, because bilateral and multilateral, low-level ones are also called internationalization. But globalization must be of high quality. Therefore, I think Chinese universities can become globalized, or we can achieve globalization through rapid internationalization.
Let me give you an example. The University of Nottingham in the UK says that it is a global university. Two years ago, I went to the University of Nottingham in the UK to study and inspect. It runs schools in Malaysia, Ningbo in China, and the UK, with three campuses. In this way, the University of Nottingham runs schools in the UK, Malaysia, and China. It says that I am global. Why? It said that my degree certificate is the same anywhere I study and is globally unified. Of course, China can also have Chinese characteristics. Now, in fact, China's university education can go towards globalization. Some good Chinese universities have very strong educational capabilities, and language is no longer a problem. These universities can go abroad and open their own branches or subsidiary schools. In fact, once it is opened in several places, the global framework and pattern can be realized. There are many Chinese who want to receive Chinese education, and many overseas Chinese’s next generation also have such educational needs. We can definitely do such a thing, so the globalization strategy of Chinese education should be considered. Until now, I have not noticed that we have mentioned such a concept. Domestic education emphasizes internationalization more. In fact, we say that we should develop towards globalization, and that Chinese education should transcend internationalization and move towards globalization.
Second, get out. What is the concept of the second question? We should also introduce high-quality international resources to China. In fact, in the past few decades, a lot of high-quality foreign resources have been introduced. The highest level is that foreign universities are established here, such as the University of Nottingham and Xi'an Jiaotong-Liverpool University. We have introduced foreign educational resources, and we also have quite a few Sino-foreign cooperation projects, including undergraduate and master's cooperation projects, and some doctoral projects. We have been doing such an introduction, which has been a considerable boost to us.
But I want to say that today, everyone has noticed that the development of the Internet has been quite advanced in China, such as Didi Taxi. When talking to foreigners, foreigners feel that this thing in China is very new. China's huge market, this kind of R&D investment, and this kind of enterprise development speed are worthy of attention. In fact, China can begin to tell China's story to the world to a considerable extent, whether it is practice, theory or corporate management standards. This story is not a random story, but is based on our business management practices in China. We have a large number of multinational companies that have gone abroad, and they are fully capable of globalizing the development of Chinese enterprises. This will actually provide considerable support for the globalization of China’s business w88 casino education.
Moderator:Principal Xinmin, as you just said, internationalization sometimes refers to bilateral or multilateral, and it is difficult to determine the specific strength of both sides. Often when we talk about internationalization, we are not talking about globalization. The w88 casino has been saying that, including our participation in some international certifications and obtaining certifications such as EQUIS, are we taking the path of internationalization or globalization? What efforts have we made in the past two years? Did it meet your expectations?
Zhang Xinmin:We are actually developing towards globalization. Let me share with you some data. From a w88 casino perspective, our current international students account for 20% of the total number of students in the w88 casino. This level is still relatively high. This is the first point. Second, the source of our students should be said to be highly globalized, not only from Asia, but also from Europe, America, and Africa. In terms of educational structure, we have English-only programs, and we also have Chinese-only programs. There are many programs.
Secondly, we have a goal. What is the goal of the business w88 casino? The goal of the business w88 casino is that more than one-third of the students should be able to exchange with schools around the world during their two- or three-year master's degree and four-year undergraduate degree. Of course, this goal still takes time to achieve. In addition, we are already designing our degree programs in South America and Europe. Of course, this will take time. We hope to develop towards globalization.
Finally, there is our international certification. We have passed the EQUIS certification and are in the process of getting the AACSB certification, which is expected to be available soon. In this way, in fact, our globally recognized situation will soon be achieved.
Moderator:When you just said that international students account for 20%, do you mean the education of our business w88 casino or the entire w88 casino?
Zhang Xinmin:The overall figure for the w88 casino is 20%. I don’t have specific statistics for the Business w88 casino, but I can tell you about our general situation。In the full-time class I am taking this year, there are 40 MBA students, and about 5 of them are foreigners. Some of them have African or European skin tones, but they all speak fluent Chinese. That is to say, among international students, there are about 100 MBA students a year. Undergraduate international students also participate in English-only programs, and some take classes with Chinese students. Our business w88 casino does not have a specific summary, but the w88 casino’s figure is 20%. The business w88 casino should be almost the same.
Moderator:You also teach these MBA and EMBA students. In your observation, are there any big differences between Chinese students and foreign students?
Zhang Xinmin:It must be admitted that so far, the level of Chinese students in American universities is higher than that of foreign students in China. Generally speaking, this is the actual situation. Of course, there are international students studying here who are very good and their Chinese proficiency is also very good, but I think they have not reached the level of our Chinese students studying abroad. However, these students have a sense of awe for Chinese education. These students particularly hope to receive education in China and particularly identify with your education. For example, in my report analysis class, they seriously participated in discussions and worked with Chinese students to find cases. After graduation, a considerable number of these students stay in Chinese joint ventures, and some even find employment in Chinese universities. Of course, they may not necessarily teach, but may also do some administrative work. It should be said that there is still a gap in the overall level of international students now, but as China's overall education level improves, the quality of international students is also improving rapidly.
Moderator:We say that China is now in a stage of rapid development. China's Internet is developing very fast, and we have also seen that the development speed of the entire Internet has changed from 1.0 to 2.0 to the so-called 3.0 era. Can education also be mobile and online? Online education has become increasingly popular in the past two years, and a lot of financing and venture capital have invested in this industry. However, we are concerned that these online education investment projects are basically concentrated in primary and secondary schools or foreign language training projects, but there are still relatively few for higher education. Principal Xinmin, what do you think of this trend?
Zhang Xinmin:In the past few years, with the development of Internet education, the w88 casino has made many attempts in online education. For example, we have different types of courses, such as open video courses. I have an open video course called Financial Statement Analysis, which has a very high click-through rate. There are also resource sharing classes, which have now developed into MOOCs (Massive Open Online Courses), and we have flipped classrooms. In fact, MOOC has developed to this stage. The teacher and his team are in class. The course is the same as the normal teaching progress, except that there is no interaction in the class. The interaction is through the teacher's team to interact and discuss. Such things can be done after class. Now MOOC is developing very fast.
The one I talked about earlier is a resource sharing class, and the other is a video open class, which is available online and can be viewed for free, but it is a one-way, free-of-charge project. Can such free education last long? In fact, in my opinion, it is a combination of online education and high-quality education after class. I think this is the case. I also recorded such a course, called "Financial Statement Analysis". I just finished it about a month ago, and everyone will see this soon.
Now the question comes, how should our MOOC survive. Let me emphasize to everyone that the current situation is that this course is taught by very high-quality teachers, but the problem is after-class homework, dynamic updates of the course, and the organization of group discussions. All these things that are solved after class need a kind of support. What support? If there are people, there will be costs. Who will pay for these costs? What about schools offering courses? This w88 casino itself has provided such a kind of compulsory education. After providing it, it is then allowed to provide support and tutor people around the world. It does not seem to be such a concept. Although there is a good MOOC media and we have such a platform, because the profit mechanism and the dynamic mechanism of sustainable development have not been solved well, it is difficult to establish a very good business model. The business model of MOOC is very clear: the contribution of teachers, the contribution of schools, the contribution of platforms, and the contribution of students. The integration of these four is completely solvable, but have we made a breakthrough in our thinking now? You can take a look at which MOOC courses have achieved such a business model transformation? If it is really realized, the vitality of this class will come. If it cannot be realized, it is still a dead end.
What I want to emphasize is that no matter how good the business model is, no matter how good the framework is, no matter how good the technical level is, if we don’t liberate this idea, if we don’t continue to take a step forward, this good thing will not have good results.
Moderator:So in your opinion, the development trend of online education is very good. The key to its success lies in the continued motivation of all participants in education.
Zhang Xinmin:Yes. You just asked why education in primary and secondary schools is better, or language training is very good, because the ideological requirements of these projects are relatively low, or the ideological requirements for course providers are not so high, and they are more popular things, so they are easier to do. As a university, my course itself has my theoretical innovations, personal management practices, personal perceptions of practice, and curriculum reform, all gathered together. There are quite a lot of intellectual property rights in it. If the value of these things is not recognized, there will naturally be no market for continued promotion.
Moderator:The so-called online education courses are very simple in form. A teacher sits there and talks, with a camera facing him, and he teaches a class like this. In fact, the setting of each course, including group participation, the design of after-class questions, and the discussion of cases, may not be entirely what these online educations can achieve simply through human-computer interaction. For those who really want to achieve better or deeper business w88 casino education, at this stage, it is still a wiser choice to go to w88 casino.
Zhang Xinmin:Yes, no matter what, we move forward now. If you don’t do all these new things, other countries are doing it. This type of w88 casino won’t do it. Other schools will do it. If you don’t emancipate your mind, others will liberate their minds. Therefore, if we cannot further emancipate our minds, we will only fall behind. You can actually see this backwardness. There is no problem with technology, but the emancipation of our minds and concepts still require us to move forward further.
Moderator:Thank you very much, Principal Xinmin, for your response to such a hot topic now.
At the very beginning, President Xinmin also said some truths. If business w88 casino education does not establish brand characteristics, then the overall development will encounter some obstacles or bottlenecks. You once served as the dean of the International Business w88 casino of the w88 casino. As a senior, what advice can you give to other business schools? Can it help them at least get around the bottleneck more smoothly?
Zhang Xinmin:For these colleges, schools and teachers who are working hard to get themselves recognized by society, I would like to make this suggestion. Business w88 casino education is very market-oriented, which means that our students must become smarter and better understand the market through our education. This requires that our teachers should first understand the market, and our teachers should be smart first. The deans of our colleges should understand the market and be smart first. The presidents and vice presidents of our universities, including the deans of graduate schools, should also understand the market, understand management, and understand how to organize the management of your university to keep pace with the times. If we are not sensitive to the market, do not learn, do not change, and do not adapt to the market in the process of facing the market, our education will never have a way out, thank you.
Moderator:Okay, thank you Principal Xinmin, and thank you all netizens for your attention. I will also borrow what Principal Xinmin said just now. It can be summed up in one sentence. No matter which position you are in the w88 casino, whether you are a teacher in the job or a teacher currently in a management position, first of all, education and the market are inseparable. We also hope that China’s education can become more and more internationalized, and beyond internationalization, it can become more and more global. Thank you all netizens for your attention, thank you Principal Xinmin, thank you, see you all!
Zhang Xinmin:Thank you host, goodbye!
