Why is the Internet gossip so arbitrary
Hao Xuguang
Source: China Entrepreneur Network2015Year07Month 31st
A survey shows that there are53%of managers believe that gossip is a negative factor in the organization27%’s managers view w88 online casino betting as a positive factor. Paradoxically, grapevine often proves to be highly accurate. Doesn't the willfulness of the gossip contrast with the undue vacancies and dereliction of duty of the main news?
As the mobile Internet continues to penetrate into our lives, the degree of "willful" information spread on the Internet has far exceeded people's imagination. The recipients do not distinguish between true and false, and are often confused by this.
Grapevine, also known as anecdotal information, refers to unconfirmed news spread through informal channels. Internet gossip refers to gossip spread through the Internet. What are the spreading characteristics of online gossip? How is w88 online casino betting different from traditional grapevine communication? What is the underlying psychological reason? w88 online casino betting is a topic that urgently needs to be studied.
In organizations, perhaps because to a large extent such gossip serves the self-interests of people within the organization and reveals their true thoughts and emotions. Most employees believe that gossip that is not controlled by managers reveals information that formal communication channels are unwilling, dare not, or cannot disseminate. Therefore, w88 online casino betting is often more credible and reliable than information released by senior management through formal channels. The grapevine will not be controlled by the organization's information transmission network and hierarchy, but will flow freely across the organization's hierarchy; therefore, w88 online casino betting has great influence.
Psychologists’ research on the conditions and motivations that affect the spread of gossip shows that the conditions and motivations for the spread of gossip can be expressed by the formula:E=N（H-C）。E―Emotion refers to the desire to spread and accept gossip;N―Information need intensity indicates how strong the communicator’s inner need is for the information being disseminated;H--Predict the information needed to satisfy wishes;C——Information that is now available or already available. In short, the strength of people's desire for gossip is affected by three factors: the degree to which they possess information, the amount of information needed to satisfy their needs, and the intensity of information needs.
When the information needed is equal to the information they already have, there is no need for people to accept gossip; when people are not interested in something, gossip about this matter loses the basis for generation and dissemination; when the information that people need most and are most interested in is in a blank state, people's desire to obtain news reaches the highest level at this time, which lays the foundation for the acceptance and dissemination of gossip; the intensity of information needs will double strengthen people's desire to spread and accept.
Because people are curious and curious, their demand for all kinds of information is quite strong under normal circumstances. Because grapevine spreads some things that are not convenient for dissemination through public channels, the more such content, the more w88 online casino betting will stimulate people's curiosity.
w88 online casino betting can be seen that when people are very urgent to understand important situational information and the situation is ambiguous, their need for information will increase; when people are eager to know the development trend of a certain event, but w88 online casino betting is difficult to obtain information from formal channels, that is, when they are eager to seek verification, they are most susceptible to the influence of gossip.
A survey shows that there are53%of managers believe that gossip is a negative factor in the organization27%’s managers consider w88 online casino betting a positive factor,20%12638_1271475%The information is accurate, with an accuracy rate of three-quarters, which is obviously beyond people's general imagination. The author has followed up and investigated12Tips, including7The article was later proven to be accurate.
In the Internet age, people are in an atmosphere of information explosion. Because the transmission speed is beyond imagination, information is readily available, and the cost of receiving information is too low, which in turn encourages people to constantly look for new information; they are exposed to massive amounts of information every day, but feel that the information is insufficient. The more they know, the more they want to know. w88 online casino betting is a bit like a stimulant. The more you use w88 online casino betting, the more you become addicted. The more you use w88 online casino betting, the more you use w88 online casino betting, forming a vicious cycle. w88 online casino betting's also a bit like learning knowledge. The more knowledge you have, the more you know you don't know. w88 online casino betting can be said that the desire to spread online gossip is stronger than that of ordinary gossip. The conditions and motivations for online gossip are an enhanced and enhanced version of non-internet gossip.
Why do people spread information after receiving w88 online casino betting? Why increase the spread? Because this process satisfies people's certain desire for control. According to the laws of psychology, people like to predict and evaluate people's behavior in order to control the environment and behavior. Grapevine satisfies people's sense of existence and value, and its communication process conforms to the laws of communication, so w88 online casino betting spreads quickly and in a wide range.
According to the psychological laws of communication, people will explain, speculate, and assign meaning to some facts in the process of spreading news. Research by communication experts has found that when starting to communicate something, facts may only account for half, but explanations, speculations and meanings can account for half. After passing w88 online casino betting through once, the facts were reduced to about one-quarter, and the remaining three items were increased to three-quarters each. For the same message, the proportion of facts in the communication process gradually decreases, while the proportion of explanations, speculations and meanings gradually increases. Interpretations, speculations and meanings are often formed by the communicator's own position, experience, preference, imagination, etc. That is to say, spreading gossip gives people a safe space to use their imagination. And what the communicator imagines, explains and gives meaning to, he hopes that the following recipients will believe w88 online casino betting, so they unconsciously become a "salesman".
Spreading gossip can also satisfy a certain sense of accomplishment. Grapevine is public, and seeking and accepting w88 online casino betting is to satisfy the curiosity that everyone has. Explanations, speculations and meanings in the communication process can easily attract the attention of peers, which not only satisfies people's psychological needs for attention; w88 online casino betting also increases the communicator's "illusion of control", that is, the illusion that one has the ability to control the environment, which satisfies the communicator's sense of existence and value.
Isn’t w88 online casino betting true that the willfulness of the gossip reflects the undue vacancies and dereliction of duty of the mainstream news?
(The author is a professor at the w88 casino of Business, w88 casino, Beijing)
Attachment: Original link:
http://www.p5w.net/news/xwpl/201503/t20150320_988294.htm
http://www.iceo.com.cn/idea2013/2015/0731/299669.shtml?wm=3333_2001
