Be good at “invisible” youth w88 online sports betting work

Lian 思

Source:People's Daily Online-People’s Forum 2015Year5month26日

w88 online sports betting work among youth groups is undoubtedly the most challenging of all groups. The report of the 18th National Congress of the Communist Party of my country pointed out that the main contradiction in our society remains unchanged, which is the contradiction between the people's growing material and cultural needs and backward social productive forces. Specifically for w88 online sports betting workers, this requires us to not only strengthen the propaganda work of mainstream ideologies, but also strive to provide products that meet the material and cultural needs of young people.

Looking at the cultural products that are now loved by young people, they all meet some kind of needs of young people. For example, Zhihu and Guoke satisfy young people’s needs for knowledge and truth-seeking; movies and music satisfy young people’s needs for audio-visual viewing and emotional expression; Renren and Momo satisfy young people’s needs for social interaction and love.

For w88 online sports betting workers, it is necessary to regulate young people's thoughts and behaviors through morality, law and other w88 online sports betting tools, but for young people, they have no need to be publicized, regulated, and educated. Therefore, in order for mainstream ideology to be recognized by young people, our main products must meet certain needs of young people. Only when the main products are recognized and loved by young people can it be possible for young people to further accept the ideology hidden behind the main products. If our w88 online sports betting work must have the charm to infect young people, we must not make our ideology very exposed and our political attitude very blunt. Concepts, themes, and attitudes should be deeply hidden in the materials, plots, and details. At first glance, it seems that everyone agrees with the same mind and the same reason. Sometimes we do not deliberately instill ideology and reduce the explicitness of ideology, but instead strengthen the role of ideology.

Guan Zhong, an ancient Chinese thinker, once evaluated the method of incorporating taxes into prices in the reform of the salt and iron franchise and said: "Take it from the intangible, so that people will not be angry." The author borrows this sentence to make the mainstream ideology "moisten things silently" and enter the value system of young people. The key is to "use it from the intangible, so that people will not get tired of it."

So how to "use it for the invisible and make people never tire of it"? In fact, we do not lack core values, but we lack the ability to express and communicate. The West also talks about ideology, but we can’t see it. The plots of some American movies are ups and downs, tear-jerking, and thought-provoking. After watching them, my blood boils and I can't sleep at night. In the end, I feel that America is really good, and it becomes a conscious choice for me. But in fact, they invented a wonderful story and brought young people into it. This is called "invisible" w88 online sports betting work.

Our current ability to engage in "invisible" w88 online sports betting work is far from sufficient. Of course, w88 online sports betting work should be done in hierarchical and classified categories. It cannot be done at once, and it cannot be done entirely as "invisible" work. We must first take a clear-cut stand and do "visible" w88 online sports betting work, and we are somewhat better at this aspect. But we must also learn to do "invisible" w88 online sports betting work, which requires creativity, exquisite conception and design, and clever expression and communication, and some even require the help of advanced scientific and technological means.

Tactical level: transformation of discourse system

For big people, we have to tell small stories; for small people, we have to tell big stories; for old people, we have to tell new stories

w88 online sports betting work must be thorough and understandable in simple terms, and it must also use a discourse system that young people love and accept.

If mainstream ideology wants to become the main content of young people’s information transmission and communication of ideas, and become the information power that truly and universally plays a role in young people’s lives, it must realize the transformation of the visual content of mainstream ideology and the transformation of rational concepts and perceptual symbolization. This requires us to have the ability to tell Chinese stories well.

For the big guys, we tell small stories. For example, General Secretary Xi Jinping went to Qingfeng Steamed Bun Shop to eat steamed buns, which obviously won the attention of young people more than attending a meeting. Because we don't usually see the daily lives of big people, their daily details are rare to ordinary people. In fact, the vivid little stories passed down by great men are the most impressive. We may forget which day Lenin held a meeting and what meeting he held, but we remember the story of Lenin and the soldiers.

From years of practice in youth work, we feel that w88 online sports betting work is "the horizon is not as good as the side around you, and the truth is not as good as the story." When talking about theory, we need to be down-to-earth, let Marx speak Chinese, let great experts speak young people, turn basic principles into vivid truths, and turn basic methods into effective methods. Mainstream ideologies need to undergo perceptual "packaging" and "size" conversion before they can truly impress young people. Using a discourse system that young people like to hear and hear is our basic skill and stepping stone. Building a localized, popular, philosophical and mobilizing language system is our special skill.

For the little people, we have to tell big stories. Why do little people tell big stories? Because many people have dreams of achieving great things, but they don’t have the opportunity. Almost everyone's life is ordinary. For ordinary people, big events are rare.

We often see in movies that the protagonist is not perfect from beginning to end. Although the protagonist will save the world in the end, he was either once poor or timid, and is a typical image of an ordinary person. Don’t always think that to tell a heroic story, you must shape the protagonist into a god. We should strive to find bright spots in the human nature of ordinary people, and use eyes that seek beauty to discover the brilliance and greatness of human nature among ordinary people. Such people are more kind, simple, and natural. You can also be such a person. What is a big shot? Big people are small people who keep working hard. Everyone is a small person, but they also have the possibility of becoming a big person. The key is what you do and who you want to be.

We have to tell new stories about old characters. Lei Feng is an old figure, and Lei Feng's spirit is an old topic. However, in recent years, some questioning and deconstruction of Lei Feng have gradually emerged among young people. For example, Lei Feng’s military career951Total taken in days222Photo, in that era when there were no digital cameras and cameras were not popular, how should we explain this? During his lifetime, Lei Feng had rare luxuries such as watches, suitcases, and woolen clothes. His consumption seemed to be advanced. Where did the money come from? at52On this anniversary of learning from Lei Feng, we organized a "Seminar on Learning from Lei Feng's Spirit". This seminar invited experts and young people who have studied Lei Feng's spirit to share their experiences and insights on learning Lei Feng. Notes, manuscripts, girlfriends, meritorious service, donations, leather jackets, all kinds of covered issues are analyzed one by one.

Through repeated w88 online sports betting debates, young people changed their stereotyped understanding of Lei Feng. Everyone finally agreed that the real Lei Feng was a sunny, handsome, enterprising, sincere and friendly boy next door. He was an amiable and respectable big brother. He also had worries, entanglements, and longed for love. A young man said after the seminar: "To understand Lei Feng's spirit, we must not only regard Lei Feng as a great man from afar, but also as a friend around us. Lei Feng is happy when he does good deeds. Only by understanding Lei Feng's happiness can we understand the true meaning of Lei Feng's spirit."

To sum up, when we do w88 online sports betting work with young people, we must learn to use the power of science, truth, and thought to persuade people, rather than using big words, empty words, and clichés to suppress people. We should make use of our age, knowledge and w88 online sports betting advantages to impress young people with vivid stories and simple words, and hide the main theme in the stories and characters like a novel, instead of boring preaching and indoctrination. We must realize that the relationship between mainstream ideology and youth values ​​is to lead rather than criticize, to dialogue rather than scold, to seek consensus rather than slander and suppress.

(The author is the originator of the concept of "ant tribe",

Professor of w88 casino, Vice President of China Youth Research Association)

Attachment: Original report link

http://theory.people.com.cn/n/2015/0526/c112851-27059069.html