Wu Ge: Looking at the Internet from the case of w88 online live casino+The implementation of the model

(Source: "China Business News" reporter: Zhao Zheng)

2015The hottest topic of the year is undoubtedly the Internet+, however in most industries the Internet+It is still in the concept and hype stage, lacking practical applications and successful cases.Professor Wu Ge, w88 casino of International Business, w88 casino, spent three years studying w88 online live casino’s successful cases. In his opinion, only w88 online live casino’s case can provide a systematic analysis of how Chinese companies achieve itInternet+The implementation of the model.

w88 online live casino business model

Long-term research on business modelsProfessor Wu Ge brilliantly summarized the business model into three points: whose money is made, how to make money, and how to make money continuously. If you use these three points to analyze w88 online live casino's business model, you will clearly see what kind of company w88 online live casino is.

First, from the perspective of who makes money, w88 online live casino has a clear positioning of its target group, especially w88 online live casino1和小米2。20-25years old, college degree or above, graduated less than five years ago, income2000-6000Yuan, likes online shopping, has his own consumption concept, has a low social status, and works at the bottom of society. From the perspective of the crowd, w88 online live casino initially targeted the typical diaosi crowd.

"No matter w88 online live casino1、2、3They are all low prices and high quality,2000w88 online live casino mobile phone with a price of RMB 10,000 has the same configuration as Apple5, Samsungnote3Comparable, this configuration is undoubtedly a killer for the diaosi people, hitting their pain points. "Wu Ge described w88 online live casino's positioning this way.

The market positioning of low price and high configuration has made w88 online live casino unfavorable. w88 online live casino has entered the mobile power market with the strategy of low price and high configuration. 10,000 mAh mobile power supply can be sold69yuan, w88 online live casino bracelet is even sold79Yuan, you must know that the price of similar products in the market is as high as1000Yuan.

Second, from the perspective of how to make money, w88 online live casino is different from traditional manufacturing companies in that it has a typical asset-light business model. w88 online live casino does not invest in manufacturing factories, but invests huge financial resources and manpower in R&D. It is a typical crowdsourcing method for R&D. The Miyou system is upgraded every week and has been released200Multiple versions. In the manufacturing process, w88 online live casino selects and purchases the best raw materials and suppliers. Red rice is produced by Foxconn. The best production is exchanged for good quality and products completed on schedule. It seems that the cost is higher, but in fact it reduces the cost.

w88 online live casino initially sold directly through w88 online live casino's official website. With the popularization of positioning, w88 online live casino's sales channels are mainly divided into four categories: w88 online live casino mobile phone official website, Taobao and JD.com online malls, Suning and Gome physical stores and operating channels of China Unicom, China Mobile and Telecom.

w88 online live casino attaches great importance to after-sales service. It is difficult for a third party to provide customer service. The service is not good and the staff turnover rate is high. However, w88 online live casino does its own after-sales service. w88 online live casino invested heavily in establishing "w88 online live casino Home", which has1700customer service seats,2750Our after-sales service team is that of our competitors10times, high-quality service ensures w88 online live casino's reputation.

"Looking at the four links of R&D, production, sales and service, w88 online live casino is a typical asset-light company. It does not have its own factory, does not build its own retail channels and terminals, but focuses on both ends, R&D and after-sales service. This is what makes w88 online live casino unique." Wu Ge concluded.

Third, from the perspective of how to continue to make money, traditional industrial and commercial enterprises mainly rely on technology, brand and industry control. w88 online live casino is more focused on using social networks to strengthen its brand and industry control. For example2011Year8Month, w88 online live casino1Launched, Lei Jun "showed off" on Weibo that he had used it56mobile phones, the results are56Thousands of people participated in the interaction, and Lei Jun used his influence to make them "fans" of w88 online live casino;2012Year5In August, Lei Jun raised another topic on Weibo: Legend has it that the human soul is21Gram, why is that150Where’s Gram? It triggered discussions and forwarding among netizens and fans, and finally it was revealed: the weight of w88 online live casino Youth Edition mobile phone is150G.

"Samsung invests every year140Millions of dollars are spent on advertising, but w88 online live casino hardly advertises. w88 online live casino uses social media, self-media, and online media for marketing, which represents the advent of the non-advertising era. "Wu Ge said.

w88 online live casino’s forum is also an extremely active place, with new additions added every day20Wan’s posts will be deleted by w88 online live casino8000Feedback to engineers, each engineer must reply150posts, which is equivalent to delegating management work to users and engineers, and the fans' likes make the engineers very happy. Therefore, w88 online live casino mobile phone30%'s feature improvements come from fan suggestions.

Transforming the Internet+’s inspiration

Lei Jun’s seven-character formula for w88 online live casino’s business model is very famous in the industry: focus, perfection, reputation, and speed. For many traditional enterprises, the transformation to the Internet+, w88 online live casino’s case has very practical reference significance and can give more inspiration to traditional enterprises, which is reflected in five levels.

Building products at the first level. As the first physical brand in the Internet industry, w88 online live casino’s product strategy is to make hot products and dominate the market with a single machine. It relies on excellent quality, reduced costs, and good reputation. The explosive product strategy can condense more marketing into the product. The product itself is advertising and does not require advertising. This model also provides the possibility for replication.

The second level of life, marketing in the industrialized era, is to launch products, advertise, build awareness, and enhance reputation. And on the Internet+28719_28801

The third level is copying, creating a business model of a successful product and then quickly copying it. In the real estate industry, Wanda Plaza is this model, constantly copying Wanda’s model to cities across the country. "However, Wanda's model is very complex and risky. Internet products are different. Products can be linked together and transaction costs are very low." Therefore, w88 online live casino quickly copied this successful model to w88 online live casino bracelets, w88 online live casino boxes, w88 online live casino mobile power supplies, w88 online live casino piston headphones, w88 online live casino cameras, w88 online live casino smart blood pressure monitors, w88 online live casino home decoration, w88 online live casino water purifiers and other fields.

The fourth level is the ecosystem, what is even more powerful about w88 online live casino is that it has established an ecosystem, which has become three w88 online live casino. One w88 online live casino is w88 online live casino's Miyou system, including w88 online live casino's content, services, etc., the other is w88 online live casino's hardware, including w88 online live casino mobile phones, w88 online live casino routers, w88 online live casino TVs, etc., and the third w88 online live casino is invested by w88 online live casino1000Home smart hardware has not yet been fully established.

The fifth level is w88 online live casino’s internationalization. At present, w88 online live casino has entered Russia, India, and Southeast Asian countries. It is reported that in India, w88 online live casino has received strategic investment from the Indian company Tata.

“Many companies use the Internet+Regarded+Internet, this is a wrong idea, Internet+It is a chemical reaction,+The Internet is a physical reaction,+The Internet must break the original pattern, and w88 online live casino’s case provides a good example in this regard. "Wu Ge concluded.

"China Business News":What is the difference between w88 online live casino, Apple and Samsung in terms of ecosystem construction？

Wu Ge:At present, there is still a big gap between w88 online live casino, Samsung and Apple in terms of scale. Samsung is expanding purely on hardware, while w88 online live casino is expanding on software and hardware. Apple adopts a product approach, which is both an advantage and a disadvantage; w88 online live casino is investing in different hardware brands. w88 online live casino is more open, while Apple is less open. It’s hard to say who is better and who is not. Maybe w88 online live casino is more adaptable to the Chinese market.

"China Business News":How do you view the differences between Gree and w88 online live casino?

Wu Ge:at2013At the Chinese Economic Figures Forum in 2016, Dong Mingzhu, chairman of Gree, and Lei Jun of w88 online live casino made a billion-dollar bet. They believed that w88 online live casino had no supply chain and factories and it was impossible to surpass Gree.Lei Jun said: We are created in China, and you are made in China. So10Billion, we will win. Judging from the capital market’s valuation of w88 online live casino,450USD 100 million, beating Gree800A market value of RMB 100 million. This shows that the capital market believes that Gree is a manufacturing company, Gree produces traditional products, while w88 online live casino is an Internet product, and there is a gap in the times. Dong Mingzhu is from the manufacturing industry, and the manufacturing industry believes in technology. Lei Jun considers the driving force of consumers, and may believe more in emotion, community, and consumers. The bet between Dong Mingzhu and Lei Jun is definitely in the middle. w88 online live casino will eventually follow the path of Dong Mingzhu's technology, and Gree, who has a manufacturing background, will also integrate more Internet thinking. Therefore, there is no winner or lose in the bet.

"China Business News": Add another question, for example, w88 online live casino Internet+What is the practical significance?

Wu Ge:China’s manufacturing industry is now suffering. Not only does it make little money, it is also suffering from international w88 disputes such as anti-dumping. But Chinese companies are now in a good era, which contains at least two opportunities: one is the wave of hardware intelligence, and the other is e-commerce. By seizing these two opportunities and making products seriously, the Chinese can achieve upgrading. The Xiaomi model is a business model with Chinese manufacturing characteristics.

Original link:

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