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[Media] (Li Anyu, Cheng Xusen) Losing money and making noise, regional w88 login encounters development difficulties


Release time: 2014-11-17 Number of views: 8553_8612 times Editor: Editor: Cui Hao

Li Anyu, Cheng Xusen) Lose money and make money, regional w88 login encounters development difficulties

Xinhuanet Hohhot11month9Japanese News (Reporters Wang Jing, Yang Na)The “Double Eleven” w88 login war is about to begin, and major national w88 login companies are gearing up to prepare for the war, which is full of gunpowder. However, it is difficult for regional w88 login companies to keep up with the momentum of national w88 login companies and get a share of this tens of billions of w88 login feasts.

National w88 login dominates, but no one cares about regional w88 login

2013year5In March, the origin direct supply network was officially launched. We are trying to build Inner Mongolia's own w88 login platform through this website. "Taobao Featured China Inner Mongolia Pavilion Executive Director Jia Yufeng said, "But due to the scarcity of views and orders, we finally had to give up this idea. ”

“Yiqi Online Shopping Mall, the largest local w88 login platform in Inner Mongolia, has since2012year6month28Has been invested since the official launch1000More than 10,000 yuan, the balance of payments has not yet been achieved. Fu Changqing, chairman of Yiqi Online Shopping Mall, believes that regional w88 login may seem prosperous, but in fact it burns money.

According to official statistics, as of2013At the end of the year, there will be w88 login service companies in Inner Mongolia444Home, w88 login service website123pieces.2013The total amount of w88 login transactions in Inner Mongolia throughout the year was710billion yuan, of which the online retail transaction volume is only50Billion yuan. However, Inner Mongolia Taobao sellers only2012The annual online retail transaction volume is as high as 12695_12709|160Billion yuan.

“The structure of Inner Mongolia’s w88 login transaction volume is not reasonable, the advantages of famous and high-quality specialties such as beef and mutton have not been fully utilized, and regional w88 login has not yet formed a wide range of retail customers. "Deputy Director, Circulation Industry Development Division, Inner Mongolia Department of CommerceGuan Shoumingsaid, “Inner Mongolia’s regional w88 login is small in scale, and there is no leading regional w88 login brand.”

Like Inner Mongolia, the development of regional w88 login in other provinces, autonomous regions and municipalities is also trapped in "domestic and foreign troubles". According to media reports, due to the influence of national w88 login platforms, the ratio of RMB spent and received in online shopping in Hunan is9:1, the ratio of Gansu Province has reached17:1, local w88 login shows an obvious "deficit" pattern. Burning money to seize the market, being "small, fragmented and weak", and the lack of leading w88 login companies also plague the development of regional w88 login companies in Shandong, Hubei and other regions.

Burning money to expand territory, it is difficult to cover up the shortcomings of regional w88 login

“The various problems encountered by regional w88 login are closely related to their lack of clear positioning.” Guan Shouming said, “Many local enterprises do not know enough about the local and their own advantages and blindly imitate, leading to homogeneous competition. In the end, no one can do well.” In addition, Guan Shouming believes that the logistics and warehousing capabilities of many regions are an important factor restricting the development of regional w88 login. If they want to develop well, they must vigorously improve the level of regional logistics and warehousing development.

“w88 login is developing at a rapid pace, and the w88 login graduates trained by schools are out of touch with their actual jobs. Companies either need to invest time and money in secondary training for them, or simply hire professionals from other provinces at high cost.” Fu Changqing said that the lack of talents seriously restricts the development of regional w88 login.

“Although many w88 login industrial parks attract w88 login companies with rent-free conditions, they are not very attractive to w88 login companies.” Jia Yufeng said, “w88 login companies need the industrial park to provide a complete w88 login supporting public service system, rather than an empty shell.”

Yu Guangjun, director of the Economic Research Institute of the Inner Mongolia Academy of Social Sciences, believes that the various development difficulties of regional w88 login have a lot to do with the local government's lack of planning and guidance. During the interview, the reporter learned that many provinces, autonomous regions and municipalities do not have clear regional w88 login development plans. What's more, the number and development status of regional w88 login are unclear, making it impossible to formulate development plans.

The prospects of regional w88 login are promising, so find the right advantages and be targeted

Many w88 login experts said that regional w88 login has obvious advantages and promising prospects. According to experts' summary, regional w88 login has at least three advantages: first, intra-city express delivery and "door-to-door" express delivery services can reduce consumers' waiting time; second, developmentO2O19790_19845

Cheng Xusen, Associate Professor of the Department of E-Commerce, w88 casinobelieves that regional w88 login should first be based on local needs and combine local advantages and characteristics, from traditional industries toO2OThe w88 login model has changed, and logistics and warehousing capabilities have been vigorously developed.

“Local w88 login companies must abandon the idea of ​​developing overnight and explore and sum up experience step by step. Following the trend and blindly burning money are not conducive to the long-term development of the company. " said Zhang Zhouping, a senior analyst at the China w88 login Research Center. He said that attracting enterprises to the w88 login industrial park is only the first step. What is more important is to improve the supporting public service system for w88 login and truly reduce enterprise costs. In terms of cultivating w88 login talents, enterprises should seek cooperation with local universities.

Li Anyu, Professor of the Department of E-Commerce, w88 casinosaid that local governments should strengthen the planning and guidance of regional w88 login, improve the development environment of regional w88 login, and focus on cultivating leading regional w88 login brands with local advantages and characteristics. “In the initial stage of the development of regional w88 login, relevant government departments must also strengthen the supervision and management of w88 login, crack down on counterfeit and shoddy products, and increase controls on unfair competition.

Attachment: Original report link;

http://news.xinhuanet.com/fortune/2014-11/09/c_1113174907.htm

Related reprint report link:

People's Daily Online:

http://xj.people.com.cn/n/2014/1109/c188522-22855079.html

China Daily:

http://business.chinadaily.com.cn/dfzs/2014-11-10/13806.html

China News Network:

http://finance.chinanews.com/cj/2014/11-09/6764057.shtml

China.com:

http://finance.china.com.cn/roll/20141109/2779902.shtml

NetEase:

http://money.163.com/14/1109/15/AAKB31P700253B0H.html



 
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