Enterprises must respond to “environmental uncertainty” with an “asset-light strategy”
Yang Guliang
(Source: Business w88 casino Magazine 2014Year6Monthly)
Driving by multiple internal and external factors, the w88 live casino environment of enterprises is changing“Uncertainty”It has become a normal feature of China’s economic development. In such a general environment, new strategic ideas are needed for corporate survival and development. I have three suggestions:
First, back to the w88 live casino strategy level. Theoretically speaking, in an uncertain environment, it is difficult for entrepreneurs to accurately predict social development and economic trends. Therefore, in terms of corporate w88 live casino strategies, corporate strategies and w88 live casino policies need to prepare multiple sets of plans. Resource allocation should be flexible and dispersed as much as possible.
Secondly, corporate strategic planning generally has three dimensions: scale growth, profitability, and risk control. Previously, too many companies believed that scale growth should be placed at the top of strategic planning. But in an uncertain w88 live casino environment, companies must put risk management and control first. In the past, when it came to investment, our company focused on the level of return on investment. Current investment decisions must first consider and evaluate the exit mechanism and specific path of the investment, that is“Investment retreat”。
The third and most important point is that enterprises need to create a very“flexibility”’s w88 live casino model. Chinese enterprises must be committed to“Heavy assets”Strategic direction“Light asset”Strategic change.
Enterprise w88 live casino strategy by“Heavy”To“Light”Transformation requires many conditions and will encounter challenges in all aspects. On the one hand, asset-light enterprises need the backing of a developed capital market. Without asset mortgages, asset-light enterprises generally have difficulty obtaining bank loans and have to reduce their reliance on indirect financing and find new financing channels. Corporate research and development and advertising require investment in working capital, which all rely on the support and development of the capital market to provide an investment and financing platform. Therefore, asset-light enterprises must know how to carry out capital operations.
If a company wants to build light assets, it must first build a brand. The foundation of light assets is the brand. Corporate networks, customer relationship trust and management models are all based on brands. There are many foreign companies that rely on brand output to be asset-light. For example, Hilton, InterContinental Hotels, and Shangri-La are typical examples. These companies do not invest in the development of hotel properties, but are only responsible for brand, management, and service output. At present, two real estate industries in China have begun to develop“Light asset”Transformation, one is Greentown, the other
One is Vanke. Greentown and Vanke do not invest financial capital in many projects for real estate development. Instead, they adopt a cooperative approach to export brands and services, and undertake the work of real estate promotion and management.
In addition,“Light asset”The management challenge is very great. Collaboration means there are new risks in management. For example, after operating direct-operated stores for many years, South Beauty began to operate franchise stores. It shifted from physical investment and self-operation to only managing franchise stores. Later, the franchise store was exposed to the gutter oil incident, which was a huge blow to the company. Therefore, asset-light companies must have a more stringent management and control system.
In the future, when enterprises face an uncertain w88 live casino environment and transform from an asset-heavy model to an asset-light model, or a combination of both, in order to adapt to this change, I believe that future w88 live casino education should pay more attention to four aspects: First, the talent training model must transition from knowledge education to ability education, and pay more attention to cultivating students' communication skills, design skills, and adaptability;The second is to break the professional segmentation. w88 live casino students need to understand not only brand management, but also strategy and even financial management;Third, we need to pay more attention to the innovation and transformation of Chinese enterprises, and turn Chinese enterprises, especially innovative private enterprises, into the focus of attention;Finally, the teaching format adopts teacher-student interaction, changing from a classroom-style bureaucratic model in which students listen to teachers' lectures to a parliamentary-style model in which teachers and students can communicate and debate more freely.
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http://bmr.cb.com.cn/renwu/2014_0610/1065045.html
