Export enterprises must improve their awareness of intellectual property protection

(Source: "International Business Daily"2013-12-17 B4version)

Recently,Professor Sheng Jianming, w88 casino of Law, w88 casinoIn an interview with a reporter from International Business Daily, he said that when investing overseas, Chinese companies have paid more and more attention to intellectual property protection in business negotiations, and the Chinese government has also taken practical measures to improve my country's intellectual property protection system, which is worthy of recognition. However, in the field of export w88, some companies still need to pay more attention to the awareness of intellectual property protection.

As my country continues to deepen its opening up to the outside world, more and more companies choose to go abroad and participate in international competition. While winning development opportunities, companies also face many challenges. Among them, with intellectual property (IP) Related infringement litigation and unfair competition law enforcement are important issues that enterprises must face.

Related cases sound the alarm

“The Anti-Unfair Competition Law recently passed by many states in the United States, including California, has posed new challenges to the export w88 of Chinese companies. The main content of these state-level legislation prohibits companies from using illegal methodsITThe product obtains an unfair competitive advantage. " said Sheng Jianming, a professor at the Law w88 casino of the w88 casino.

In recent years, with the continuous development of small and medium-sized enterprises, small and medium-sized enterprises account for a large proportion of my country's export enterprises. However, many small and medium-sized enterprises have not yet begun to use legal information technology due to size and cost reasons. this year6In August, a clothing manufacturing company in Ningbo was prosecuted by the Attorney General of the State of California for allegedly using pirated software. "This case has sounded the alarm for all export companies: the United States is a country that attaches great importance to the protection of intellectual property rights. The reason why the U.S. economy and enterprises have developed well is inseparable from the strong awareness of the country and enterprises in protecting intellectual property rights. Any export company's products will face great legal risks if they infringe on the intellectual property rights of American rights holders.'337Provisional investigation is a risk that everyone is already familiar with, while criminal prosecution under the Anti-Unfair Competition Law is a new and more severe legal risk. "Sheng Jianming said.

It is an opportunity and a challenge

Sheng Jianming believes that the above-mentioned enterprises themselves are developing very well and their product sales are also very good. At the same time, the clothing produced by the enterprise also has many innovations, including the invention of unique styles. However, the enterprise has been criticized for using illegal products in the process of product design, production or salesITIt is very regrettable to be subject to criminal prosecution for our products. On the surface, this case only involves clothing companies, but behind the scenes it affects all domestic export companies, because in addition to clothing companies, many small and medium-sized enterprises are still using illegalITProducts, or are still unaware of the risks and dangers of using pirated software. The above cases show that the focus of U.S. intellectual property protection is shifting from whether the product itself is infringing to whether the product design and production processes are infringing. For small and medium-sized enterprises, the use of legal information technology is not only a compliance requirement for overseas w88, but can also bring more development opportunities to the enterprise itself.

Sheng Jianming said that companies always want to develop and expand quickly, and this wish is good. But as the saying goes, "A gentleman loves money and gets it in a wise way." The "Tao" mentioned here refers to "rules" in layman's terms. This rule includes intellectual property rights rules. You must protect your own intellectual property rights and respect the intellectual property rights of others. However, from another perspective, the above-mentioned cases are a challenge for the companies involved, but for those who have always abided by the rules, habits or are willing to use legalITIt is also an opportunity for companies that export products. Therefore, Chinese companies should pay attention to businessITProduct management and auditing system, which not only helps enterprises avoid legal risks, but also helps enhance the reputation of Chinese enterprises in the world. More importantly, the general improvement of the awareness of rules and intellectual property protection among all market entities will also be of great benefit to the sustainable development of Chinese society. (Reporter Wang Jiping)

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China Economic News:http://www.ceh.com.cn/jjzx/2013/12/284659.shtml