"上MBA, people pay attention to who is your teacher; onEMBA, people pay attention to who your classmates are. "Once upon a time, in the eyes of the public, all kinds of colleges and universities wereEMBAClass is no longer a classroom for learning knowledge, but an important place for Chinese businessmen to build connections.

However, inVice President Zhang Xinmin of w88 casinoIn the professor’s opinion, “if Chinese universities’EMBAEducation is only regarded as a ‘business club’ by Chinese entrepreneurs, it must be ChinaEMBAThe failure of education. ”

The remarks of this "astonishing" business w88 casino professor often hit home. His views circulated in China’s education circles also include: “Zhang Ruimin and Liu Chuanzhi were not cultivated”, “EMBAThe success students have achieved before admission has nothing to do with the business w88 casino”, “China’s state-owned universities have excellent reservesMBAAmong the teachers, able to perform with high qualityEMBANo more than teaching professors50人”……

China’s economic needsEMBAEducation

Although Zhang Xinmin does not agree with "EMBABan is a businessman’s club”, but he does not deny that the sustainable development of China’s economy requiresEMBAEducation. When talking about China’s economy andEMBAWhen talking about the relationship between education, Zhang Xinmin cited a real case that happened in reality:

AEnterprises and people who have never interacted with each otherBEnterprise signs contract,AEnterprise discovery,BThe company requires a large volume of goods, and this business is very beneficial to the company. After signing the contract,AThe company shipped the goods in accordance with the contract. However, when the payment period in the contract is reached,BThe company did not return the payment and gave various excuses.AThe company continues to ship goods. Eventually,AThe company did not receive the payment. Actually,BThe company’s production capacity is limited, fromACompanies purchase large quantities of raw materials that exceed their production capacity.BEnterprises purchase goods not mainly for their own production needs.

“Contract signed with an enterprise with unknown credit,AEnterprises should at least require advance payment from the other party. Moreover, an important downstream customer may be the basic necessities of life, and the company should have an in-depth understanding of his situation and conduct on-site inspections. However,AThe company did not do this. The person in charge of the company has a technical background and does not understand risk management. "WithEMBA19819_19844

China’s reform and opening up1978year to present, but35years, and the development of the private economy was no more than25Year. A considerable number of private enterprises' first pot of gold started from the boss's "accidental hit". The core management team of the enterprise has not received professional training in business administration. However, talents who have received formal business w88 casino education have not yet taken up leadership positions. With the rapid development of China's economy, enterprises are also growing. The people in charge of key positions in the enterprise have rich practical experience and can seize fleeting market opportunities. However, they often make some regrettable wrong decisions due to the lack of rational theoretical guidance.

From the last century80The overcapacity of home appliances in the 1990s has reached2012The overcapacity of the photovoltaic and wind power industries in 2014, and then from2012The high inventory that has plagued Chinese clothing and sports brands since the beginning of the year... Various phenomena show that a considerable number of Chinese entrepreneurs lack comprehensive and rational considerations when making decisions in the ever-changing market, and clearly underestimate the risks and tragic consequences.

Regarding the above phenomenon, Zhang Xinmin believes that “non-management majors are engaged in management positions, and they need to recharge with professional knowledge. "He gave an example, "w88 casinoEMBAThe class will offer macroeconomic courses to teach students how to find data useful in their own industry from complicated economic data; financial courses are the strength of the w88 casino. We will teach students how to analyze financial statements, how to understand the management rules and operating rules hidden in financial statements, etc. ”

In Zhang Xinmin’s view, there are two important logics in business management, one is the logic of management and the other is the logic of theory. It is precisely because of the actual needs of enterprise development that universitiesEMBAEducation comes into being. And the so-calledEMBA, is a systematic and integrated business management knowledge system education for senior managers of enterprises. Especially for private entrepreneurs who have not received professional training in business administration,EMBAEducation is the source of new thinking and new motivation for their continued success. Therefore, it can be said that the sustainable development of China’s economy is inseparableEMBAEducation.

EMBAEducation cannot copy Western theories

ChinaEMBAEducation has experienced more than ten years of development, and many problems have emerged. In Zhang Xinmin’s view, the main thing is how the w88 casino provides high-quality education to satisfy students’ needsEMBAEducational expectations. But he also proposed,EMBAEducation is an integrated business management knowledge system education, not a training-based education with solutions, students are interested inEMBAEducation must also have a correct positioning.

First,EMBA's students are different fromMBA, they are already middle and senior managers of enterprises. What they need is not skills training, but segmented business management knowledge that combines theory and practice.EMBA’s course is to train, transform and improve their way of thinking.

Meanwhile, viaEMBA, professors in the ivory tower can also interact with senior corporate managers. "If a business w88 casino can interact with entrepreneurs through its teaching, it can contribute to theory and thereby improve the theoretical level of the business w88 casino." Zhang Xinmin gave an example: "If students are asked to use Western ratio analysis to analyze Gree Electric, Gree Electric is a company with huge operational and financial risks, such as its high debt ratio and low current assets. In fact, Gree is a very good company. This is very different from American textbooks. Therefore, the so-called classic theories in American textbooks may not be practical for Chinese companies."

During the interaction with business managers, Zhang Xinmin also discovered many things that could not be learned in books. He started from200031075_31183

Conversation:

"China Business News":Some people think that business w88 casino studentsEMBA, focuses too much on theory and has little guiding significance for corporate practice. What do you think of such understandings?

Zhang Xinmin:Practice and theory are the relationship between art and Tao. Art is at the technical level, while Tao is a regular thing, and art is each point in Tao.

The current training that is known as "immediate results", such as training on marketing techniques, teaching students how many phone calls to make when selling products, what to say in the first sentence... This kind of training is valuable, but these are all "techniques".EMBAWhat I hope to give to entrepreneurs is something at the "Tao" level.EMBAIt is a systematic degree education. It is neither vocational training nor solution-based education. Solutions are provided by consulting companies.

What’s more, what kind of courses will gather what kind of people. People who pay attention to art will naturally gather together, and people who pay attention to Tao will also gather together. Business w88 casinoEMBAThe class gathered are people who care about Tao.

"China Business News":In your opinion,EMBAIn addition to knowledge, what other important values does education bring to entrepreneurs?

Zhang Xinmin:It is impossible for entrepreneurs to pass readingEMBA, obtain the effect of turning stone into gold. However, business w88 casinoEMBAEducation can maximize the success of enterprises, reduce the chance of failure, and provide responsible business talents.EMBAIt talks about the laws of enterprise operation, the laws of business education, systematic integration of resources and other issues. These can all provide entrepreneurs with something to learn from when making decisions.

At the same time,EMBAEducation can also improve the quality of the entire management team. Let me give you an example: When a company was preparing to go public, the chairman came to the w88 casino to studyEMBAYes. Before he graduated, the company also went public. Later, the chairman asked his core team members to4Everyone came to read it. He said to me: The whole team readEMBAAfter that, communication has become better, budget, strategy, operation... everyone can communicate at the same level with the same height.

"China Business News":In recent years, the “melamine” incident, “VIEStructure"... and other incidents are emerging one after another, all of which are plaguing the minds of Chinese entrepreneurs. In your opinion, business schoolsEMBACan education awaken the social responsibility and business ethics of Chinese entrepreneurs?

Zhang Xinmin: Indeed,EMBAEducation pays more and more attention to social responsibility. For example, the w88 casino has specially opened a course on corporate business ethics, which can enhance entrepreneurs' sense of social responsibility and help them understand how to avoid risks.

But at the same time, we should also see that if business w88 casino courses rely solely on preaching, it is not enough to just say "should" and "should not". A course that is truly valuable to companies is to combine business ethics with corporate legal environment and other content to tell students what the consequences will be if the company does not have business ethics.

Of course, in China's current business environment, there are also some companies without business ethics that will achieve certain results in the short term, but in the long term, such companies will not have good results. And ourEMBAEducation will do our best to give entrepreneurs positive energy.

Introduction to Professor Zhang Xinmin:

Zhang Xinmin. Doctorate in Management. He is currently the vice president of the w88 casino and a professor of accounting. He has become an outstanding scholar in the domestic accounting and financial management circles for proposing and continuously improving the theory of corporate financial quality analysis. NationwideMBAMember of the Education Steering Committee, Vice President of the China Accounting Society for Foreign Economic Relations and w88, and Executive Director of the Accounting Society of China.

Senior British Chartered Certified Accountant (FCCA), a senior Australian certified public accountant and a senior Hong Kong certified public accountant.

Published dozens of academic papers in authoritative domestic professional journals. He has published more than 20 monographs, textbooks and translations.

Undertaken more than ten projects at the provincial and ministerial level and above, including key research projects of the National Social Science Fund.

Have served as professor at nearly 30 first-class universities in China including Tsinghua UniversityEMBAThe professor who teaches courses such as "Enterprise Financial Statement Analysis" in the project is from ChinaEMBAOne of the most powerful and influential teachers in the education world.

at1999Year to Year2010Served as the dean of the International Business w88 casino of the w88 casino.2006In 2015, he was named “the person who promotes the progress of business education” by CCTV and other media;200848123_48154

2008He is the person in charge and the main lecturer of the national quality course "Enterprise Financial Statement Analysis" in 2019.