[Editor’s note]A few days ago, w88 casinoTang Guliang, Dean of the International Business w88 casino, accepted "21Century Economic Report》Exclusive interview, proposing the slogan of creating a “Happy Business w88 casino”. The original report is as follows.
Yang Guliang: Create a "Happy Business w88 casino"
(Source:《21Century Economic Report》 Date:2013Year6month3日）
Creating a “Happy Business w88 casino” meansBy carrying out various forms of activities and club organizations, that is, cultivating trust, tolerance and understanding between teachers and students in the "second classroom", cultivating a good attitude and a pleasant learning state, and puttingEMBAStudents connect together in different ways to form a collective sense of identity and a sense of identification with the business w88 casino brand.
Creating an on-the-job lifelong learning platform with the highest cost performance is Tang Guliang’s persistent goal. Therefore, the dean of the Business w88 casino of the w88 casino is committed to becoming a leader for everyoneEMBAA lifelong learning platform for students, and continues to form a seamless connection between alumni, students and the w88 casino. It uses classroom teaching and various activities of the "second classroom" to guide students to carry out professional knowledge, management experience sharing and find value recognition, and cultivate teamwork capabilities in different situations.(Special Correspondent Xu Shan)
“EMBAWill polarize”
《21Century》：We have noticed that the International Business w88 casino of the w88 casino has made great progress in recent yearsEMABBased on the teaching courses, we have innovatively opened two subdivisions: capital operation class and film and television media management. What kind of experience do you have in terms of project operation?
Yang Guliang：EMBAThe education market is becoming more and more segmented, and the requirements of students are becoming more and more individualized. We have learned a lot about the design and operation of these two projects, capital operation and film and television media management.
First of all, we believe that business schools must continue to refine their market positioning and product design, as “hodgepodge” product projects lack competitiveness. Because in an open market competition environment, the business model of an entity enterprise must be clear and unique, and the customers it serves and their needs must be focused and highly market-orientedEMBAThe same must be true for education. For business schools that lead the transformation of business models, they must also conduct long-term research on who their “customers” are. Where? How to guide and meet their unique needs.
Secondly, we must maintain a sense of continuous innovation. Business schools teach modern enterprises how to innovate and change, but first they must innovate and learn to tap and utilize various resources. Our film and television media management program was inspired by former graduatesEMBAInspired by the students of the Comprehensive Class, it has established special courses such as film and television planning and production, production management, film marketing and distribution, etc., taking advantage of resource integration, and the subject setting spans film and television and management to cultivate comprehensive talents. In fact, our student population is a potential market development point.
Finally, skill integration has becomeEMBACultivation purposes are a new trend. Capital operating projects inEMBAOn the basis of comprehensive courses, we strive to combine corporate capital operation concepts with the actual conditions of Chinese enterprises, train students to master the concepts and processes of capital operations, and improve the integrated vision and skill level of business operations and capital operations. This is also in line with our positioning of building a business w88 casino closely connected with the capital market.
Emotional communication and spiritual collision
《21 Century》：With the continuous improvement and development of China's business w88 casino education, the leaders at the forefront have begun a new round of "innovation and reinvention". In the next stage, how will the International Business w88 casino of the w88 casino maintain its advantages? What kind of competitive landscape will China’s business schools present?
Yang Guliang：“Lifelong Education” is for allEMBA25831_25865EMBAClassmate, tell everyone about the recent business w88 casinoEMBA's course schedule, because the courses are updated every year, old students can go back to w88 casino to participate in the study if they are interested. "Once an alumnus, always a student", just read hereEMBA, then no matter how many years after graduation, all our lectures and classes are relevant to previous studentsEBMAOpening up to classmates is one of the ways to increase the value of education, allowing all students to share the ever-changing knowledge updates.
At the same time, we place special emphasis on the formation of a unique “corporate culture” in business schools. In fact,EMBAIt is a virtual organization. It needs a virtual thing to connect and operate it. It requires emotional communication and spiritual collision to form a unique organization and culture. Therefore, we have also put forward the slogan of building a "Happy Business w88 casino". Through various forms of activities and club organizations, that is, in the "Second Classroom", we will continue to increase mutual trust, tolerance and understanding between teachers and students, and between students, cultivate a good mentality and a pleasant learning state, and putEMBAStudents connect together in different ways to form a collective sense of identity and a sense of identification with the business w88 casino brand.
“From the internationalization of a business w88 casino to an international business w88 casino” is also a part that we will continue to strengthen. In-depth internationalization means not only introducing excellent teachers and projects, we will also send students out to carry out more project cooperation with overseas partners, and reflect the depth of internationalization into all aspects of work, including teaching concepts and talent training models.
As for the future development of business schools in China, I think that first of all, the competition will become increasingly fierce, and secondly, the demand will still be huge, because many entrepreneurs need to continue learning, which is related to the "survival and development" of enterprises. Business schools must rely on brand, culture and teaching quality to attract students. My point of view is that in the futureEMBAThere is no problem in the education market, but the problems of various business schoolsEMBAThe polarization of projects will intensify, which will challenge how each business w88 casino will respond and operate.
《21Century》：In terms of building case centers, many business schools have taken action to increase their research teams and develop new Chinese corporate cases. What do you think of this?
Yang Guliang：In terms of teaching methods, we advocate the introduction of Western models and techniques, but in terms of cases, we should use critical thinking to develop more Chinese backgrounds, especially cases from Chinese companies, because they are more vivid and practical and can be combined with domestic scenarios. Chinese business schools must first serve Chinese companies. After taking office as the dean of the business w88 casino, one of the things I did was to appoint an assistant to the dean, who was responsible for building the case center and developing local cases. In terms of research and development, we still need to learn Western research methods and extract "key information" from stories. In terms of investment, what we have invested the most in these years is case studies, funding the development of professors. The amount is still large, and the results are not bad.
In addition, we must also reflect the "internationalization" characteristic of the w88 casino. Many projects involve Chinese companies "going global" and reflect their experiences and lessons in the internationalization path. At the same time, teaching and scientific research are combined. We believe that business schools should do both teaching cases and research-based cases. This is the direction I focus on.
《21Century》：What unique value do you hope the w88 casino International Business w88 casino program can bring to students?
Yang Guliang: We hope that students who dare to accept challenges will come here to study. First, we can bring them a passionate philosophy of life; second, a global perspective and height; third, it will be a lifelong benefit to themEMBATeam; fourth is the most cost-effectiveEMBAEducational Services.
Attachment: Original report link
http://epaper.21cbh.com/html/2013-06/03/content_67437.htm?div=0
