[Editor’s note]2012Year12month8On the 8066th_8086th day, the International Business w88 casino of the w88 casino will welcome30Anniversary CelebrationMBAEducation20Anniversary,EDPEducation15Anniversary,EMBAEducation10Anniversary celebration. Thirty years of hard work and progress have been carried out through the wind and rain, and generations of people have passed down the splendid chapter. International Business w88 casino since19828365_842130The anniversary celebration event is a milestone for the college to inherit the past and open up the future. It is also a new starting point for the college to gather wisdom and create greater glory. As the celebration approaches, it has received widespread attention from media from all walks of life.A reporter from the Education Channel of Hexun.com conducted an exclusive interview with Professor Zhang Xinmin, Vice President and former Dean of the International Business w88 casino.

Zhang Xinmin: Innovation is the foundation for the future development of business education

(Source: Hexun.com Time:2012-11-12）

Recently, Vice President Zhang Xinmin of the w88 casino said in an interview with Hexun.com that innovation is the foundation for the future development of business education. In the process of business w88 casino education, special emphasis is placed on: First, inEMBAIn the education process, we are faced with something new, just like starting a business; secondly, in terms of management system and operation in all aspects, the particularity of the project should be taken into consideration, so there must be innovation. inEMBADuring the construction process, what can actually be done is to operate the project with an entrepreneurial and innovative mentality and passion.

The following is part of the text record:

　　Hexun.com: We know that you are the vice president of the w88 casino, but you are also the old dean of the International Business w88 casino, established in the business w88 casino30On the occasion of the anniversary, can you tell us all about what achievements we have achieved in the past thirty years of development?

Zhang Xinmin: In the past thirty years, the International Business w88 casino of the w88 casino has gone through an unusual historical process. To put it simply, in one sentence, we went from being ignored at the beginning to becoming an important center for business w88 casino education in China. The connotation of this sentence has several aspects:

First, in terms of discipline construction, we have made considerable achievements. These achievements are in terms of domestic academic influence, we have doctoral programs and academic echelons.

Second, the brand characteristics are particularly obvious. We often say that among domestic schools, many schools are called four-character schools. What do they rely on to lead the four-character schools? It relies on the w88 casino's brand; then our eight-character w88 casino relies on its quality. Others rely on the brand and the name of the w88 casino, while we rely more on the internal quality. Of course, the quality of their brand itself is also very high, which cannot be denied, but our quality should be said to be more able to withstand beatings and tests. What is particularly obvious is that we are inMBAandEMBAIt has formed a pretty good brand in education.

The third is to lead China’s business w88 casino education. It should be said that leading a country's business w88 casino education is not just a matter of one university, but a group of universities. Some universities lead in comprehensive aspects, but w88 casino leads in characteristics. In fact, the path that the International Business w88 casino of the w88 casino has taken in the past thirty years is a very good example of a distinctive university-run business w88 casino.

　　Hexun.com: You just mentioned many of our own characteristics. In fact, the w88 casino has many unique advantages. In this big environment, how can the development of the International Business w88 casino highlight its own characteristics?

Zhang Xinmin: As a business w88 casino of a traditional state-owned university, our characteristics must pay attention to several aspects:

First, what kind of discipline should a business w88 casino itself be? This is something that must be considered, what is a business w88 casino? It should be said that it is a college that mainly studies the laws of business management. Its research and teaching are centered around this, and on this basis, it must also be combined with the characteristics of the w88 casino.

The second is the characteristics of the w88 casino. Let’s talk about University of Foreign Economics and Business“Outside”It is the concept of internationalization and globalization. The international features of the w88 casino are very distinct. In addition, our professional features are also very distinct. For example, we emphasize a high degree of connection with the capital market. In this way, our international finance and financial accounting are very obvious and have such a distinctive feature. Therefore, when running your own business w88 casino, you should pay special attention to coordinating the inherent quality of the business w88 casino, as well as the characteristics of the w88 casino and the market's requirements for business schools, and handle these issues to the best of your ability.

　　Hexun.com: Compared with other brother schools, what do you think are the characteristics and advantages of the Business w88 casino?

Zhang Xinmin: The most important feature is that we have been working hard to explore the laws of business w88 casino education. Just like I talked about "Business w88 casino Management" in a book, what kind of education is business w88 casino education? Regardless of the level, special emphasis is placed on systematic education in business management. In systematic education, it is impossible to emphasize strategy, marketing, human resources, finance, and accounting one-sidedly. It is necessary to emphasize the systematic integration of these resources to meet the needs of enterprise development goals. Therefore, we place special emphasis on exploring the laws of business w88 casino education and emphasizing a systematic optimization and integration between different disciplines. This was the first feature we had success with.

The second feature, we should consider a very important point: What are the outstanding features? Where? We hold on tightSupportThere are two important wheels for enterprise development: one is marketing and the other is finance. Increase efforts to develop these two disciplines.

Hexun.com: It is understood that you are from the w88 casinoEMBAOne of the organizers of the project and has been teaching someEMBA’s course, can you introduce the initial preparationEMBAWhat is your deepest feeling about the project? This process must not be easy.

Zhang Xinmin: I went to Haier on Monday this week to visit the Haier Cultural Exhibition and gained two deepest experiences. First, Haier always maintains a passion for entrepreneurship and innovation. The second is cultural exhibition. Haier places special emphasis on the construction of an organizational culture and corporate culture. In the process of business w88 casino education, I particularly emphasize: First, inEMBAIn the education process, we are faced with a new thing, just like a business venture; secondly, in terms of management system and all aspects of operation, the particularity of its project should be taken into account, so there must be innovation. inEMBADuring the construction process, this project was operated with an entrepreneurial and innovative mentality and passion.

In this process, we advocate vigorous cultural construction.EMBAEducation projects are more market-oriented. In the project, it must be emphasized that all teachers must pass the test of the market and must meet the legitimate needs of students. Third, we emphasize that the management of students should be more integrated with their characteristics and cannot be managed like primary w88 casino students. Therefore, we have found our own path to success in these aspects.

Hexun.com: You mentioned it just nowEMBAWhat do you think about cultural constructionEMBAHow to cultivate high quality instead of bringing a lot of criticism to everyoneEMBAWhat about?

Zhang Xinmin:EMBAEducation, this year we are celebrating ten years. The education at the w88 casino lasted a little more than nine years from the time of enrollment. Because we were the first class after SARS, I remember it very clearly.

After ten years of development, what do you mainly look at when looking at its achievements? Mainly for studyEMBA20951_21000EMBA's classmates, my experience is that they are really systematically thinking about the development path of their own enterprises. Quite a few students are thinking, as a summary of future history and as a new starting point for the future, what should be my development direction? In this process, he will put more emphasis on standardized operations, respect for various rules, the implementation of various regulations and systems, emphasize a legal social responsibility, etc. This must be the mainstream.

Hexun.com: In your new book "Business w88 casino Management" you also talk about the competitiveness and influence of universities. About in recent yearsEMBA, includingEDPThe competition for projects is becoming increasingly fierce in China. What advantages do you think the w88 casino has that are irreplaceable in the competition? Is it more obvious compared to brother universities?

Zhang Xinmin: In the entire market competition, especially these projects, for exampleEDP, including the market-oriented operation of some projects of the university. Generally speaking, the operation of these projects has not shaken the normal function of education of the university itself. It has not shaken. It is just a supplement to the original operation of the university under the regulation of pure planning. I want to talk about it this way.

At the w88 casino, more consideration is given to the social responsibility that education itself should have. For example, in the operation of many projects at the w88 casino, we particularly emphasize that we are not trying to compete on price, and we must not have such an image and status in terms of profit-seeking. Due to the needs of enterprises and the training needs of some small and medium-sized enterprises, we have held several training courses for Chinese enterprises going global with the Ministry of Commerce. We definitely have to pay for those training courses. Therefore, when you see some projects operating in a market-oriented manner, you should also see some projects that have not been publicized and have truly contributed to society.

Hexun.com: Have we used these advantages to expand the influence of the w88 casino across the country?

Zhang Xinmin: We don’t pay enough attention to the influence of marketing on brands. Recently, we have strengthened some work in this area. For example, last year we held the w88 casino celebration60Taking the opportunity of the anniversary, we have done a lot of demonstrations of the w88 casino’s achievements, including social responsibilities. It should be said that the results are pretty good. But in this regard, we cannot look at whether our own work is more effective than ourselves. The key lies in whether our publicity is effective in a large system. I believe that with this display, w88 casino's brand image will get better and better.

Hexun.com: Let’s talk about it againMBAEducation. Once a yearMBAThe recruitment process is now in full swing. Registration has ended. Many students may be very concernedMBAIn education, the number of applicants continues to rise every year. Do you think that in such a fierce environment, the futureMBAIn what direction should the project develop? What is our main goal?

Zhang Xinmin: Now we can say that China already has it200Multiple institutionsMBAThere should be hundreds of schools, state-owned universities, social ones, and Sino-foreign cooperative schools. And with the development of higher education in China, it should be said that more schools will join in the futureMBACome inside. When every w88 casino hasMBAWhen everyone is applying for qualifications, will the market be in chaos? I don’t think there will be chaos, it must be diversion, through brand and quality.

I believeMBAFuture development must be brand plus quality, and eventually such a market pattern will emerge. Either the Business w88 casino of the w88 casino,MBAWhether it is construction or not, what we have long insisted on is to hold high the brand quality. Of course our tuition is not high, we hope the brand is a first-class brand and the quality is first-class quality.

Hexun.com: Many schools in the past two yearsMBAThe price is rising steadily. Do we have any plans in this regard? In terms of price? Because now many students have reported that they feel that the price of the w88 casino is very reasonable, including many candidates, and this is also an important consideration when choosing a w88 casino. Does the w88 casino have any plans for price fluctuations in the future?

Zhang Xinmin: As the cost of running schools increases and facilities improve,MBAThe fees are gradually rising.We found out that some just gotMBAThe educational qualifications and quality are far inferior to those of w88 casino. In Beijing, the tuition fee is higher than that of w88 casino.So far, w88 casino is in BeijingMBAThe tuition fee is at a moderate level.

Of course, depending on how things go in the future, I’m afraid there will still be some situations where things go according to market trends.

　Hexun.com: On the occasion of the 30th anniversary of the International Business w88 casino, do you have an idea of what you hope the w88 casino and the International Business w88 casino will develop into in the future?

Zhang Xinmin: Before talking about what I hope the w88 casino will become, I want to say what the future business w88 casino should be like? The world is changing rapidly, the economy is changing, the global political and economic landscape is changing, business models are changing, etc., and new industries are emerging one after another. What should business schools do in this situation? What I want to emphasize is what does business w88 casino do? It studies the laws of business management, and both teaching and scientific research will do this.

The future development of business schools will be based on survival of the fittest. History cannot determine the future. It must be the future that determines the future. Various factors in the future determine the living conditions in the future. What is the concept of the future? First, adapt to economic globalization. Second, continue to do a good job in business w88 casino education laws, such as systematic business management knowledge systems and curriculum construction, and business schools that meet market needs will develop well. So, I want to study at the w88 casinoMBAOr a business w88 casino should be a high-quality business w88 casino that combines globalization, systematization and characteristics. I think this day is not too far away. Globalization itself has reached a considerable level now. We have done a good job in systematization. We are also strengthening our characteristics. We can definitely achieve this. Of course, China's business w88 casino education should also make such an overall leap.

　　Hexun.com: What features do you think China’s current business w88 casino education lacks? What types of business schools are missing? What are your expectations for our business w88 casino?

Zhang Xinmin: What I feel most deeply is that China’s business schools lack business schools that are independent of the w88 casino brand. That is to say, when we talk about a business w88 casino in a certain w88 casino, it is often too closely related to the university. Of course, it may also be a characteristic, or it may be a characteristic in itself, but we see that its tradition does not equal characteristics, or that its traditional characteristics do not necessarily meet the characteristics of business w88 casino education. If it is too far-fetched, this may also be problematic. In other words, in the process of enterprise operation, the w88 casino has thoroughly researched these things that meet the market's requirements for enterprise management, and allowed students to understand them, and produced a kind of social progress. This is a kind of success. I think this kind of characteristics is generally lacking in Chinese business schools, so the day we talk about the characteristics of a certain w88 casino and its business w88 casino has its own characteristics, this will be a new leap and realm for Chinese business schools.

Attachment: Original report link

http://bschool.hexun.com/2012-11-12/147829550.html