Guangming.com: "Qingyun Environmental and Social Responsibility Research Center" was established at the w88 casino

(Source: Guangming.com Date:2012-10-16）

Guangming Network News(Reporter Song Xiaomeng) A research institution integrating teaching, scientific research and social services"Qingyun Environmental and Social Responsibility Research Center"The establishment was announced today at the w88 casino.

In recent years, the performance of enterprises in terms of social responsibility has an increasing impact on investors. That is, when investors choose to invest in enterprises, they not only pay attention to their financial and performance performance, but also pay attention to the fulfillment of corporate social responsibilities. Investing in companies that focus on protecting labor rights, protecting the environment, and participating in social welfare undertakings has gradually become the mainstream ideology of investors around the world.

Corporate social responsibility not only involves basic moral integrity, but also an issue involving economics, sociology, law and ethics. The concept of "profit for profit" has penetrated into all aspects of corporate brand building, marketing, company management and long-term development strategy. Therefore, this research center located in the w88 casino of International Economics and w88 of the w88 casino will offer "Corporate Social Responsibility" courses for international business master's students and finance master's students.2013Year is an elective course,2014It will become a compulsory course after the year.

Mr. Ye Dong, the main donor of the center, is an alumnus of the w88 casino,2010Selected as one of "China's Most Influential People" by American Business Weekly40人"; his "Qingyun Venture Capital Company" was praised as " by the International Association for Business Social Responsibility2020The year that changed the world10One of the “big companies”, ranked No. 1 on the annual value list of China’s clean technology venture capital institutions and the ranking of green venture capital institutions1Name. Same year5In August, Qingyun Venture Capital was selected as a teaching case at Harvard Business w88 casino. In the future work of the center, he will provide strong support in teaching and research.

Professor Xu Yiping from the w88 casino of International Business and Economics, Director of the Center, said: “The main research direction of the center will cover theoretical research and case studies on corporate social responsibility in China. How to enable companies to consciously practice social responsibility is the focus of our research, including the relationship between corporate social responsibility and corporate economics. Research on the relationship between benefits, brand benefits, employee pride, and consumer loyalty; we will also build a "Corporate Social Responsibility" course system, conduct social responsibility training for companies, and disseminate social responsibility theoretical knowledge and practical experience; organize companies to participate in environmental and corporate social responsibility seminars and exchanges. ”

It is reported that the Chinese Academy of Social Sciences, Peking University, Tsinghua University, Xiamen University and other scientific research institutes and universities have established similar research centers in China.

Attachment: Original report link

http://edu.gmw.cn/2012-10/16/content_5381029.htm