"w88 online sports betting" in Japan: The World Consciousness of Chinese Publishing
(Source: "China Reading News"2012Year6month27日6 version He Mingxing）
Everything in China today is attracting more attention from the world than ever before, from contemporary times to history, from politics to culture, from government to people, etc. Therefore, books published in China potentially have a huge world market. In this sense, Chinese book publishing has ushered in the best historical period in history to expand the world market space. w88 online sports betting's just that there are often some differences between world market expectations and China's desired communication goals, and w88 online sports betting is the responsibility of the Chinese publishing industry to guide and coordinate the differences between the two.
The publication and dissemination of the book "Ant Tribe" in Japan reflects the dissonance between world market expectations and Chinese publishing: in China, the book was initially treated as a general academic book, allowing the author to come up with w88 online sports betting himself3Ten thousand yuan of publishing subsidy made w88 online sports betting possible to publish, but w88 online sports betting was very "hot" when w88 online sports betting was published in Japan. Book reviews were published in more than a dozen newspapers and periodicals, and huge sums of money were invested in publishing book promotion advertisements. One is cold and the other is hot, which reflects this difference. This is not a simple topic, but is related to the ability of the Chinese publishing industry to control the international market in topic selection, production, processing, and sales. This is the world consciousness of Chinese publishing that this article will explore.
"Cold" when published in China
The formation and publication process of the book "w88 online sports betting", according to the authorIncorruptible Thoughts11006_11016200711044_11160Young teacher at w88 casino, organized a social survey on their own and received support from the Beijing Municipal Party Committee and Government, but the publication process was not as smooth as expected. The author Lian Si took the manuscript to the most prestigious Guangxi Normal University Press. However, the topic did not attract enough attention and was treated as a general academic topic. The author had to come up with w88 online sports betting himself3Ten thousand yuan publishing subsidy, first printing only8000Volume. However, after the publication, w88 online sports betting attracted the attention of all parties and triggered a linkage effect. The author also became the host of the national-level project "Potential Crisis-Research on China's "College Graduation Groups" and Social Stability Issues."
The greatest contribution of this book is the term "ant tribe", which was first coined by the author Lian Si. w88 online sports betting is a typical summary of "low-income settlement groups of college graduates". He combined the common characteristics of ants and this group and named w88 online sports betting "ant tribe". Moreover, according to the different regions where the groups are located, they are named Jing ants(Beijing), Shanghai Ant(Shanghai), Jiang ant(Wuhan), Qin Ant(Xi’an), Suiyi (Guangzhou) and other names. From a sociological sense, the "w88 online sports betting" group is also the second most vulnerable group after the three major groups(Farmers, migrant workers, laid-off workers)12321_1243022To29Between the ages of 90% and 90% belong to "80After", they mainly live in the urban-rural fringe or suburban rural areas, forming a unique "settlement village". "w88 online sports betting" in "2009Phoenix·Baidu Current Affairs Hot Point Events" selection, "ant clan phenomenon" can be searched on Baidu2000825212650_126872009Among the "Top Ten Buzzwords of the Year", "w88 online sports betting" was again elected with a high vote.
With the huge social attention caused by "w88 online sports betting", the book "w88 online sports betting" was published2009w88 online sports betting was reprinted many times after w88 online sports betting was published in 2010, and w88 online sports betting was reprinted five times that year, so far2012Year, the book has been printed6Ten thousand copies. This somewhat boring academic book has had a huge impact that completely exceeded the publisher's expectations. w88 online sports betting should be said that the status of Guangxi Normal University Press in today's Chinese publishing industry is comparable to that of the Commercial Press in the 1920s and 1930s. The development of certain topics and fields leads the direction of China's humanities and social sciences. The neglect of this topic may have human factors, but w88 online sports betting can also illustrate some deep-seated problems: between market-oriented survival and major social topics, between commercial interests and academic responsibilities, often unconsciously favor the former. The subsequent success of this book is enough to cause all Chinese publishing colleagues to reflect: Is there a channel to connect the two? There certainly is, and our neighbors in the publishing industry in Japan are doing better.
"Hot" published in Japan
The Japanese publishing industry, which is highly market-oriented, often pays attention to the Chinese book market and has its own judgments on the selection of some book topics. Some of the selected topics are highly recommended by the Chinese publishing industry, and there are also publishing subsidies. Some are even well translated by the Chinese side, but the enthusiasm for publishing is not high. But there are some books that would rather spend a lot of money to publish, and "w88 online sports betting" is one of them.
The translator of the book "w88 online sports betting" is the Japanese scholar Sekine Ken, he1951was born in Fukushima Prefecture, Japan, the place where the nuclear power plant explosion occurred last year. Master of Arts from Keio University, Japan, now professor at the Faculty of Literature, Keio University, Japan2010Year4Served as Minister of Literature since September. The research direction is modern and contemporary Chinese literature.198815315_153561997In 2012, he translated and published "The Bird Flying Through Time" by Chinese contemporary literary writer Ge Fei,2004I translated Hong Ying’s novel "Hungry" in 2015,2008Translated Chen Ran's novel "Private Life" and so on.
The book "w88 online sports betting" was published2010Year9Published by Mincheng Publishing House in Japan, this Japanese publishing house was founded in1967, the office address is located in Kanda Jimbocho, Chiyoda District, Tokyo, where Japanese publishing houses and bookstores gather. The current president is Rintaro Okada, and the staff is only14Name is a typical small and medium-sized publishing house. The publishing field focuses on literature, linguistics, history, archaeology, art history, philology and other aspects. The publishing philosophy is also very simple: "Be honest with people, be honest with your work, be honest with society, and be honest with the world." Representative publications include the "World Children's and Youth Literature Information Dictionary", "Miyazawa Kenji's Dictionary", "Dazai Osamu's Dictionary", "Sugawara Michizane's Dictionary", "Taipei Chronicles", etc.
Mian Cheng Publishing House attaches much greater importance to the book "w88 online sports betting" than in China.
First of all, Japan's first-class scholars have written a large number of book reviews. The following is a list of newspapers listed by Miancheng Publishing House that published book reviews of "w88 online sports betting":
1.
2010
Year 11
Month 14
日
, "Reading" column of "Asahi Shimbun", the book review is written by the famous Japanese modern history scholar Hosaka Masayasu;
2.
2010
Year 11
Month 12
日
,In the "Reading Culture" column of "Scholar Weekly", the book review is written by Takeshi Ikuta, a famous Japanese social activist and literary critic;
3.
2010
Year 11
Month 7
日
, "Dongyang Shimbun"·〈Reading〉column;
4.
2010
Year 10
Month 24
日
, "Kyoto Shimbun" "Reading" column;
5.
2010
Year 10
Month 24
日
, "Yomiuri Shimbun" "Yomiurido" column, written by Dome Takuo, professor and scholar at the Graduate w88 casino of Economics, Osaka University, Japan;
6.2010Year9month24Day, "Kanagawa Shimbun" "Reading" column, written by the famous Japanese writer Aso Seiichiro who has been deeply involved in Chinese social life for a long time;
7.
2010
Year 10
Month 24
日
, "Reading" column of "Sanyin Central News";
8.
2010
Year 10
Month 21
日
, "Reading" column of "Xiaye News";
9.
2010
Year 10
Month 24
日
, "Reading" column of "China News";
10.
2010
Year 10
Month 3
日
, "Tokyo Shimbun (Chinese-Japanese News)" book review column, written by the famous Japanese scholar Motoaki Takahara who once served as a visiting scholar at the Chinese Academy of Social Sciences.
From Hosaka Masayasu and Ikuta Takeshi to Dome Takuo, Aso Seiichiro, and Takahara Motoaki, these people are the most influential China studies scholars in Japan at the moment. These celebrities can write book reviews without hesitation, which is a topical event in itself, not to mention driving the sales of the book.
Secondly, in addition to book reviews, the book was also featured on television.
2010Year10month29日, in Nippon TV's "〈3DOORS25001_25031
Finally, there is direct advertising investment.2012Year
4month24日The front page of "Asahi Shimbun", Mincheng Publishing House also published a three-column width × eight-column height (approximately
4cm
×
9.5cm
)’s book advertisement, even though w88 online sports betting published the book3This Chinese literature book, "w88 online sports betting" is just one of them, but the front-page advertisement quote of "Asahi Shimbun" is17010,000 yen (equivalent to RMB13.6Ten thousand) or more, the price is so high that some major Japanese publishing houses dare not take w88 online sports betting lightly. The fact that Miancheng Publishing House dares to spend a lot of money on advertising two years after the book was published shows how seriously the publisher attaches importance to this book.
In addition, the advertising column of "Asahi Shimbun" has become an important symbol-that is, this book is in201026764_2683714The small publishing house with a few employees has become a bestseller, and its ability to control the book market is immediately apparent.
Reasons for gaining Japan’s favor
Nearly every year China publishes30Thousands of books, why is the book "w88 online sports betting" so popular in Japan? After summarizing the contents of several book reviews, the author found:
First, through understanding contemporary Chinese young people, we can gain a deeper understanding of contemporary China. This book is an excellent subject matter, which is why w88 online sports betting has attracted great attention from Japanese society. w88 online sports betting can be seen that books that understand and explain contemporary China naturally have a huge market today when China has become a global topic.
Motoaki Takahara, who was once a visiting scholar in China, published a book review titled "College students from local backgrounds face employment difficulties." The article introduced in detail the income and living conditions of China's "ant tribe" as well as some conclusions and concerns of the author of the original book. He made w88 online sports betting clear that the reason for the formation of "ant tribe" was the expansion of enrollment in colleges and universities, and emphasized that China's "ant tribe" is different from Japan's. He called on Japanese academic circles to pay attention to this topic:
“When this book was published, w88 online sports betting was the author who was in Beijing200929547_29619
In another book review, the reviewer also clearly recommended several other books to be read in conjunction with this book to better understand Chinese young people:
“To understand China’s current young people, I would also recommend Endo Yu’s “New Humans of Chinese Animation—Japanese Animation and Manga Shake China” (NikkeiBP社,2008) and "Money Worshiping Socialist China" (Zhumo New Books,2010) Recommended reading. Only young Chinese people who understand various images can have a deeper understanding of modern China. ”
A reader wrote in his blog:
“The issue surrounding the ants reveals various social contradictions in contemporary Chinese society, such as the incoordination between the university education system and social employment needs, the gap between localities and central cities, and the distance between different classes of origin. ”
Secondly, Japanese society also has a group of "highly educated and low-income people". China's "ant tribe" phenomenon is familiar to Japan. The group of "highly educated and low-income people" is a common social phenomenon in both Chinese and Japanese societies. This is the main reason why this book has been widely favored by Japanese readers. w88 online sports betting's just that both scholars from Japan's upper class and ordinary Japanese readers believe that there is a difference between the "Japanese ant tribe" and the "Chinese ant tribe". Most scholars have specifically pointed out the differences between the Chinese and Japanese “ant tribes”.
An author wrote in the article:
The subtitle of (this book) is "Highly educated and low-income earners". This phenomenon is very similar to the phenomenon in Japan where graduates with graduate degrees are unable to find a job. However, the situation in China is more about the shortcomings caused by the "popularization of higher education." In addition, the publisher pointed out in the postscript "To Japanese Readers" that the "w88 online sports betting" phenomenon in Japan is mostly voluntary "freelancers", which is actually very different from the "w88 online sports betting" in China. Although there are differences between China and Japan in the popularization of graduate students and the popularization of higher education, in fact they are all tragedies caused by the uncoordinated modernization of economic development policies, cultural and educational policies, and labor and employment. I feel that in China, where social conflicts are more profound than in Japan, the tenacious life attitude of the Chinese ants is not so much comparable to that of young Japanese people living in a mature society, but more like that of young Chinese people working in Japan as trainees.
Motoaki Takahara also clearly pointed out that the "highly educated and low-income people" who have become a social topic in Japan refer to people above graduate w88 casino, especially those who have completed a doctoral program but have not yet obtained a doctorate and are unemployed, and are different from the "ant tribe" of Chinese university graduates.
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“Like Japan, China has also entered the era of popularization of university education. This book is an analysis of the social phenomenon of China's highly educated and low-income people - the ants, and reveals some deep-seated problems. In this sense, the original ecological survey of this book is very meaningful. When Japanese people read this book, in addition to correcting issues regarding China's future development direction, they must also reflect on Japan's popular higher education. The employment difficulty of college students is not only a serious problem in China and Japan, but also in Europe and the United States. Although there are differences between Chinese ants and Japanese freelancers because each has its own social background, the gap between the needs of real society and higher education is a common problem. If you think about w88 online sports betting this way, this book is not just about China, but also has a lot of inspiration for reflection on Japanese society. ”
Thirdly, the most noteworthy thing about the book "Ant Tribe" is the author's revelation of the psychological state of the ant tribe, and pointed out the destructiveness of this group to social stability, especially that this group may be the main participant of the "Internet Mob". This point of view has attracted great attention from Japanese scholars and ordinary readers. Some readers associate w88 online sports betting with the "right-wing" groups in Japanese society, which may be a group of people who vent their dissatisfaction in real life through the Internet.
For example, a person signed "ものろぎや"?そりてえる” a Japanese reader wrote in his blog:
Under the pressure of a miserable life and confusion about the future, the "w88 online sports betting" has a strong sense of deprivation and hatred of society. Their dissatisfaction with society will not be put into specific demands and collective actions, but will be vented through the Internet. Perhaps the formation of China's "anti-Japanese" online public opinion has something to do with them. Although this is not mentioned in the book, if this assumption is true, the so-called "Internet Right" in Japan may also be a group that is unhappy in real social life and has strong dissatisfaction with society. Their political opinions have no right or wrong; they only attract social attention and vent their dissatisfaction through radical remarks
w88 online sports betting is worth mentioning that after reading various book reviews of the book "Ant Tribe" published in Japan and readers leaving messages on Japan's Amazon website, I have a deep feeling that paying attention to contemporary China from the standpoint of the Japanese nation has become a common perspective in Japanese society. From a common sense perspective, this is understandable, but every issue in China is entangled with the relationship between China and Japan, and every aspect reveals the vigilance and precautionary mentality towards China. This reflects that the nationalist trend has become the mainstream of the entire Japanese society, which is contrary to the direction of globalized social development.
This issue is not the focus of this article. What the author emphasizes is that the grasp and operation of the book "Ant Tribe" by Japan's Miancheng Publishing House far exceeds that of local publishing institutions in China. w88 online sports betting has successfully grasped the ideological pulse of Japanese society with the help of a "Chinese topic": "highly educated low-income people" similar to China's "Ant Tribe" and "right-wing" groups in Japan's public opinion network have attracted great attention from Japanese readers and thus boosted the sales of this book. This is the secret to the success of cross-cultural communication - only by finding the isomorphic parts between different cultural bodies can communication be successful. In fact, this book can achieve greater success in English cultural areas, Spanish cultural areas, and Arabic cultural areas. The author noticed that the Chinese version of the book "Ant Tribe" has been published by the United States7Purchased as a reference book by university libraries, including Yale University, Harvard University, University of Minnesota, Texas State University, University of Washington, and University of Wisconsin. Therefore, Chinese publishing must be world-conscious in order to live up to the great epoch-making contribution brought by China's economic development, because China has become one of the world's cultural and public opinion centers.
Attachment: Original report:
http://epaper.gmw.cn/zhdsb/html/2012-06/27/nw.D110000zhdsb_20120627_1-06.htm?div=-1
