There are four major areas of corporate innovation

Source: "Guangming Daily" ( 2011Year12month29日07 version)

News from this newspaper(Reporter Li Jinyun)“Innovation has become the first factor of production,Innovation is the only way for the development of the non-public economy. "At the "4th Beijing Democratic Construction Non-public Economic Legal Forum" held recently,Said Shi Jianjun, President of the w88 casino.

Shi Jianjun thinks,To comprehensively enhance the competitiveness of enterprises,We must achieve innovation in four major fields.

The first is market innovation,We must comprehensively promote the brand improvement of enterprises,Expand market share. where,Marketing is a very big subject,The new marketing concept is to influence consumption, promote consumption, and lead consumption.

The second is institutional innovation,Including innovations in enterprise property rights systems, management systems, incentive systems, and restraint systems. The establishment of an institutional system will bring huge productivity.

The third is management innovation. From entrepreneurial management to employee management,The biggest core of management is to maximize potential energy. If a unit does not have an environment that forces people to unleash their potential,It is impossible to create first-class performance.

The fourth is technological innovation. Technological innovation is an accelerator for enterprises,Promote corporate innovation through product, formula, and process innovation,Of course,This requires good protection of intellectual property rights, especially the legal system. Technological innovation is easily imitated,No good protection methods,Easy to lose huge innovation costs,Resulting in low innovation efficiency.

Attachment: Original report link

http://epaper.gmw.cn/gmrb/html/2011-12/29/nw.D110000gmrb_20111229_5-07.htm?div=-1