ExternalEMBA:Use innovation to activate competitiveness

文|Peng Mingjie

Dean of the w88 casino of International Business, w88 casinoYang GuliangProfessor

The globalized business atmosphere and intensifying market competition have made it difficult to cultivate compound leadership talentsEMBAEducation has unlimited glory. In the current context of economic globalization and informatization, Chinese entrepreneurs are facing new competition and challenges. How to cultivate high-level management talents with cutting-edge management skills and adapt to international competition is a question given by the times to domesticEMBANew challenges and new opportunities in education.

“Being a business w88 casino is like being a company. It must have core competitiveness, and without innovation, there will be no competitiveness.” in2011Year9month15Day, w88 casinoEMBA14858_14900

Being among the first batch approved to open in ChinaEMBAOne of the colleges and universities, The w88 casino is inEMBA16740_16805EMBAThe road to running a w88 casino. 9month15Japan, w88 casinoEMBAAppeared for the first time3A scene of two classes holding their opening ceremony at the same time. There is a "Modern Film and Television Media Management Class" and two "Comprehensive Classes".

Film and television media management

EMBACultivating compound talents

At the opening ceremony,EMBA26The star students in the modern film and television media management class undoubtedly made the entire venue shine. Continuing the characteristics of the first phase of the film and television media management class, which gathered famous directors, famous actors and famous investors, there are many familiar faces among the second phase of students present: Wu Baoan, director of the General Office of the State Administration of Radio, Film and Television, Kang Honglei, producer of Huayi Brothers, Wang Qian, famous actor and producer of Hairun Film and Television Co., Ltd., Du Xiao, director of the TV series "Legend of Shaolin Temple" and deputy editor-in-chief of Henan TV, famous actors Cao Ying and Wang Chang'e, Deng Tao, general manager of Beijing Tianhe Brothers Film and Television Investment Co., Ltd.……As well as senior executives and producers of many film and television companies.

Modern Film and Television Media Management at w88 casinoEMBABan, as the first in China’s film and television media industryEMBAClass, is ChinaEMBAA star-studded course in the history of development, a unique flower.

With the strong support of the leaders of the State Administration of Radio, Film and Television, this course is jointly organized by the International Business w88 casino of the w88 casino, the China Film Distribution and Exhibition Association and the Chinese TV Drama Directors Working Committee, and has gathered top masters from the education, film and television circles and other art fields at home and abroad. In addition, special courses such as film and television planning and production, production management, marketing management, film marketing and distribution, and global film industrialization status and research have been specially established based on the particularity of film and television industry management. since2010Year11month18Modern film and television media management at the w88 casino since the first class started in JapanEMBAIt has been widely recognized and praised by the film and television media industry.

at2011At the autumn entrance ceremony of 2019, Yang Buting, president of the China Film Distribution Association, highly praised the significance of establishing film and television media management.

With the rapid development of China's economy, the demand for cultural and spiritual fields is also increasing day by day, and the industry has unlimited prospects. As a result, major companies and social funds have actively poured into the film and television markets. But at the same time, the lack of professional talents has always been a bottleneck for the development of the industry. "It is very difficult to find a cinema manager now. Not to mention other management talents and senior management talents, there is a shortage of leaders and management talents with international vision, so we chose the w88 casino, a famous w88 casino in China's business administration, to work with us on film and television.EMBABan, I think that through this kind of training, a group of talents with advanced knowledge will be introduced to the film system. It will promote our industry from the current big film country to a powerful film and film economy, and we will make our contribution to development. "Yang Buting thinks so.

In fact, the purpose of this course at the w88 casino is to span film and television and management in terms of subject setting. Cultivate a group of compound talents who understand not only business, but also management, art and are familiar with international operations.

According to Principal Shi Jianjun, "The organization and management of film and television is equivalent to a project management. From raising funds, to operation, to tax collection, this is a series of operational processes. In the later stage, there are project settlements, product promotions, involving a series of issues such as marketing expenses, marketing channels, etc. In addition, there are also some funds that need to be obtained from the capital market for speculation, which will bring us new knowledge and challenges. The knowledge we learned in the past in college is not enough for these new knowledge and challenges, which requires us to learn againEMBA. In addition to learning cross-cutting knowledge systems, it is more about learning and exercising various abilities in the classroom, especially practical abilities. ”

ComprehensiveEMBA

The platform power of word-of-mouth communication

EMBA27、28is comprehensiveEMBAClass, ComprehensiveEMBAThe course is open to the publicEMBAset8A classic course with years of experience. w88 casino since2003Opened in yearEMBASince then, it has been famous for its strong emphasis on teaching qualityEMBAField. Its strict teacher selection system is not only based on foreign ideas, but also adheres to the recognition of students and teaching feedback as the main criteria. It boldly eliminates a number of professors from famous universities at home and abroad, and has become the top university in China todayEMBATeaching staff.

You can see it among the students presentFrom large companies such as CNTIC International Tendering Company, China Water Conservancy and Hydropower Construction Corporation Second Bureau, China CNR Corporation Limited, and China Civil Aviation Engineering Consulting Company“Student group”. This is in recent years, externalEMBAwill“Cultivating business leaders in the global economy”46385_46407

Liu Debing, Chairman of China General Group and China General Consulting Investment Co., Ltd., is2003University of Economics and BusinessEMBA's first alumni. At the opening ceremony, he made a speech as a w88 casino-enterprise partner. He said that he was here to escort four outstanding representatives of their unit's outstanding middle-level cadresEMBALearning. He admitted that studying has brought a different life to his career - he entered the foreign economic and w88 system after studying at the University of Economics and Business, and read the first semester of the University of Economics and BusinessEMBABan Cai has reached the leadership position. Therefore, he also encouraged the company's middle-level cadres to continue to pass the University of Economics and BusinessEMBAStudy to grow your talents.

“Value is to be neededValue lies in being needed.” Liu Debing believes that the reason why the w88 casino can be full of unique charm in the highly competitive business w88 casino environment is entirely because its students grasp the pulse of economic development and have an international perspective to cultivate their own value.

At the opening ceremony,27The freshman representative also mentioned the need,“As a member of the Western Region50Many-year-old civil servants come to the University of International w88 and Economics to study, not for diplomas or honors, but because of necessity. In the era of knowledge economy and information globalization, as a civil servant, you need to learn even more. If you don’t even have network resources and you don’t even understand all walks of life, it is difficult to be an excellent civil servant. This is the need.”

Business w88 casino education originated in the United States. In the current context of globalization and China's industrial upgrading, the w88 casino has complied with the requirements of the times and willEMBAEducation gives "Chinese heart". On the one hand, it promotes communication between enterprises and students and builds a bridge for positive interaction between the two. On the other hand, with the increasing supply and increasingly fierce competition, the setting of projects and the training of students are more in line with the needs of the market. Characteristics win, innovation is the soul. believeEMBAEducation will definitely create greater value for enterprises, society, and the future of China’s economy.