w88 casino News (provided by Luxury Goods Research Center)2011Year9month8日, Executive Deputy Director of Luxury Products CenterRen ZhoutingDoctor accepts Beijing TV stationBTV-City Channel interviewed and had an in-depth discussion on how second-tier foreign brands can transform into Chinese luxury goods.

At present, some second-tier foreign brands, such asCOACH,CK，GUESSThe local pricing is just an average brand in terms of local consumption levels. However, after entering the Chinese market, these local second-tier brands have a price positioning much higher than the local pricing. The price difference is very obvious, and they have successfully squeezed into the ranks of "Chinese luxury goods." Street interviews found that domestic consumers also recognize these brands as luxury brands. Investigating the reason, the executive deputy director of the centerRen ZhoutingThe doctor believes that China's sustained economic growth and strong desire for luxury goods consumption have prompted many foreign brands to enter China and attach importance to the development of the Chinese market. When entering, these brands are generally located in high-end department stores, and the corresponding consumer groups are also high-end consumer groups. High-end stores and expensive prices give ordinary consumers the impression of respecting luxury. Such marketing strategies will cause their prices to rise accordingly, and they are considered "luxury goods" by the Chinese people.

Media report link:http://space.btv.com.cn/video/VIDE1315465255193999