Dr. Zhou Ting was a guest on CCTV Financial Channel’s “Financial Afternoon Tea”

For the first time, the mystery of making money from luxury goods is revealed

2011Year5month6日, the "Financial Afternoon Tea" column of CCTV's financial channel invited Dr. Zhou Ting, deputy director of the Luxury Goods Research Center of w88 casino, to give an in-depth explanation of the reasons for the high prices of luxury brands and the differences between them and ordinary brands under the theme of "Unraveling the Mystery of Making Money from Luxury Products".

Luxury goods are a type of high-end consumer goods. Behind their high prices is a complete set of value and marketing systems that match their extremely high premium power. There is a story behind every luxury brand. When quality, art, emotion, and history are combined, the difference between luxury brands and ordinary brands will also appear.

In the past ten years, China's luxury goods market has developed by leaps and bounds, and the number of Chinese luxury goods consumers has also increased rapidly. Brand consumers should understand the history and culture behind the brands they consume and the life concepts they express in order to find the most suitable luxury brands for themselves. Cultivating consumption tastes and consuming tastefully are the rational ways to consume luxury brands.

Video details:http://jingji.cntv.cn/20110506/109820.shtml