Deputy Director of Luxury Products Research CenterRen ZhoutingDoctorGuest on Tianjin Satellite TV's "Visual Reality" column
In-depth discussion of "The Thoughts Behind Luxury Consumption"
w88 casino News2011Year5month15On the 10110th day of the month, Tianjin Satellite TV’s “Visual Reality” column used the title of “The Thoughts Behind Luxury Goods Consumption” to discuss the deputy director of the CenterRen ZhoutingThe doctor conducted interviews to explore the characteristics of Chinese luxury consumers and the underlying reasons for "China's fanatical" luxury consumption.

According to authoritative data released by Goldman Sachs,2010China’s luxury goods consumption reached as high as 11205_11217|65billion U.S. dollars, ranking first in the world in growth rate for three consecutive years; a report jointly released by Bain Consulting and the Italian Production Association points out201111312_11343201411371_1139823%. To this end, the Deputy Director of the CenterRen ZhoutingThe doctor affirmed the strong momentum of the development of China's luxury goods market in recent years, and the main reasons for the strong momentum are on the one hand the continuous development of China's economy, and on the other hand the "social cognitive" characteristics of luxury goods. The dream of being owned by the few makes the Chinese people continue to pursue the consumption of luxury goods.


However, due to China’s unbalanced economic development and excessive income gap, China’s luxury goods consumers include some middle class in addition to high-income groups. In this regard, the deputy director of the centerRen ZhoutingThe doctor pointed out that "some white-collar workers eat instant noodles for several months just to earn a living. This is mainly due to conspicuous consumption and face consumption, and this group of consumers is irrational. Their pursuit of luxury goods largely depends on their social identity."