Zhu Mingxia: China needs more local w88 online live casino
("Global Times"2010Year12month30日）
Abstract: Some of today’s Chinese brands are equipped with sophisticated manufacturing equipment, some have discovered excellent designers, and some have unique cultural heritage. However, brands that can truly combine these tangible and intangible characteristics are still rare. This is the main reason why China has still not been able to produce large-scale w88 online live casino so far.
There is no doubt that China today has become the most potential luxury goods consumer market in the world. The increasing frequency of European and American w88 online live casino opening stores in China in recent years is the best evidence of this. However, when talking about the development of the luxury goods industry in China, one issue we cannot avoid is: today's Chinese luxury goods market is still a solo dance dominated by European and American w88 online live casino, and there are only a handful of Chinese w88 online live casino that can truly dance with it.
Recently, the long-rumored revival of Shanghai Jahwa’s “Double Sisters” brand has become a reality. "Shuangmei", which competes with international first-line w88 online live casino such as Estee Lauder and Dior, sets the price of its products at500around yuan, the price of "Jade Rongshuang"1080yuan, price of "Night Shanghai" perfume890yuan, even for the entry-level product "Xiren Soap"220Yuan. Almost at the same time, the French Hermès Group also established the "Shangxia" brand in China. One is a traditional Chinese fragrance company, and the other is a famous French leather goods company. Both focus on traditional Chinese culture, and their business strategies are to open stores in Shanghai, China's luxury mecca. The potential for building w88 online live casino under Chinese culture is evident.
However, this does not mean that the establishment of China's local w88 online live casino will embark on a smooth road. I am afraid that only the operators can understand the rugged and muddy road.
Throughout the development history of global w88 online live casino, the perfect unity of tangible and intangible characteristics is an important source of the continuous development of w88 online live casino.
On the one hand, the tangible characteristics represented by excellent quality, unique design, and exquisite packaging ensure the long-term existence of w88 online live casino. In particular, product quality that can withstand the consideration of time is the foundation of w88 online live casino. The reason why Louis Vuitton is famous for travel equipment is largely due to its suitcase that has sunk into the sea for hundreds of years and is still undamaged; the reason why Rolex watches can sell for sky-high prices in many auction houses is due to the unique Oyster waterproof technology invented by it; the reason why Jimmy Choo becameFour inchesSynonymous with high heels, the designer himself contributes most to the in-depth research on ergonomics.
On the other hand, the intangible characteristics represented by a long history, innovative culture, and global reputation promote w88 online live casino to be passed down from generation to generation and continue to exist. Among them, cultural innovation based on unique social and historical background plays a very important role in the establishment and growth of w88 online live casino. Chanel's success lies in her grasp20Women’s inner pursuit of self-liberation at the beginning of the century cut skirts short to achieve women’s simple beauty; at the end of World War II, Christian Dior’s new style used narrow shoulder lines, corsets, and puff skirts to create a feminine temperament, catering to people’s urgent need to get rid of the shadow of war and start a better life; and20century60The feminist movement of the 1990s pushed Yves Saint Laurent’s wide shoulder line, shoulder pads, and narrow trouser-style cigarette suits to the extreme...
Today’s Chinese brands, some are equipped with sophisticated manufacturing equipment, some have discovered excellent designers, and some have unique cultural heritage. However, brands that can truly combine these tangible and intangible characteristics are still rare. This is the main reason why China has still not been able to produce large-scale luxury brands so far. This requires time, but also the follow-up of corporate strategic management and the promotion of marketing. Especially in the face of social and cultural changes under today's globalization, how to discover the intrinsic needs of consumers, satisfy consumers, and surpass consumers will determine the direction and future of the creation of Chinese luxury brands. ▲(The author is the director of the Cheung Kei Luxury Goods Research Center at the w88 casino.)
Link:
http://opinion.huanqiu.com/roll/2010-12/1383929.html
