Two strange phenomena in w88 online casino goods consumption in China
("Global Times"2010Year12month26日）
Our reporter Zhang Ni
Occupied the global w88 online casino goods consumer market last year12%China, rising3percentage points, reached this year15%. According to the latest consumption data released by Goldman Sachs in the Asia-Pacific region, in the coming months20109419_9512“Chinese characteristics”。
Business gift giving“Chinese characteristics”
A survey shows that the purchasing power of w88 online casino goods among high-end Chinese people is that of the Japanese1.5times, it’s American3times. According to the Boston Consulting Group, by201510881_1089632%'s share, becoming the world's largest w88 online casino goods market. w88 online casino brands are naturally aware of this trend. Swiss Longines2009will be its Asia Pacific ambassador Lin Chiling“Upgrade”As a global image ambassador, and arranged for her to meet Indian actress Aishwarya this year·Rier and British actress Kate·Winslet filmed her new product advertisements for global promotion together. This move is not unrelated to the importance of the Chinese market. Li Li, Vice President of Sales and Marketing of Longines China, said that historically, the rise of a country’s economy will drive the spread of its consumption concepts around the world, and this is also true in the field of w88 online casino goods. The recognition of w88 online casino brands and consumption concepts in Europe, the United States, and Japan by the world has benefited from the rapid economic development of the region in different periods. Now, the rise of China's economy has made the world realize that in addition to Chinese manufacturing, Chinese consumption also releases huge energy, and Chinese culture has begun to become popular and even fashionable in the world. For example inTPrinting Chinese characters on T-shirts is very popular abroad. Naturally, Chinese people’s aesthetic values are increasingly valued by the world.
《 released by Ruder Finn2010China w88 online casino Goods Report" shows that in addition to status symbols, pleasant experience and taste symbols also constitute the driving force for w88 online casino goods consumption in China. The survey also found that the widespread use of w88 online casino goods in business gifts is a consumption characteristic unique to mainland China. Among w88 online casino goods suitable for giving as gifts, clothing accessories and small leather goods from top brands are the most popular. A case of official corruption announced this week sheds new light on this phenomenon“Negative teaching material”——A female corrupt official in Liaoning was found at home253numberLVLeather bag,48A Rolex watch.
Ask quantity from second-tier cities and quality from first-tier cities
“The consumption of w88 online casino goods in China’s first-tier cities and second-tier and third-tier cities has shown a step-by-step development trend”。Zhou Ting, deputy director of the Cheung Kei Luxury Goods Research Center at the w88 casinotold the "Global Times" reporter that in second- and third-tier cities, w88 online casino goods consumption is not rational enough and belongs to the stage of material and conspicuous consumption. Brand awareness is more important, and the frequency and quantity of w88 online casino goods purchased are relatively high. A survey shows that in terms of household monthly income5-10between ten thousand and more10Among the consumer groups of more than 10,000 people, the amount of w88 online casino goods consumed by consumers in second- and third-tier cities is almost equal to or even higher than that in first-tier cities. In first-tier cities such as Beijing and Shanghai, there are already some people who have purchased a certain amount of w88 online casino goods and whose consumption behavior is relatively rational. They have transformed from behavioral consumption of w88 online casino goods to spiritual consumption. World w88 online casino Association China Representative OfficeCEOOuyang Kun said that after consumers repeatedly purchase w88 online casino goods, they will re-examine their consumption behavior and will not blindly purchase well-known brands. Instead, they will choose brands whose brand culture matches their own taste and status, and pay more attention to the personality of the product.
In order to cater to this trend in the Chinese market, increasing sales in second- and third-tier cities and establishing an image in first-tier cities has become the Chinese market development strategy for many w88 online casino brands. In recent years, w88 online casino brands have opened new stores in second and third cities at an alarming rate. This year, Gucci has been opening stores nationwide for a period of time5Store, where4All stores are in second- and third-tier cities: Zhengzhou, Jinan, Guiyang and Taiyuan.
In first-tier cities, competition among w88 online casino brands has shifted from enclosing land to open stores and rapid expansion to improving customer experience and services. w88 online casino brands also strengthen the promotion of brand spirit and culture and cultivate consumers' brand loyalty. The common approach is to find successful people and cultural figures who fit in with the brand spirit or sponsor activities to enhance the brand's cultural connotation. Several recent brand events held in Beijing fall into this category. For example, in Swiss Blancpain275At the anniversary watch exhibition, Liao Yu, the vice president of the brand in China, presented a valuable professional diving watch to Wang Shi, chairman of the board of directors of Vanke.“Wang Shi is both a successful entrepreneur and an accomplished explorer. His belief in constantly breaking through, making progress, and challenging tradition coincides with Blancpain’s brand spirit.”Liao Yu said. BMW Brilliance recently sponsored the filmingDiscoveryDiscovery Channel's "Chinese Characters"———Dream Chapter" also has the same purpose.DiscoveryZhang Fang, senior vice president and general manager of Asia Pacific Television Network in China, said that many outstanding figures have emerged in China's development process, and these people are to some extent the epitome of China's miracle. What can truly reflect China's development is its people, not cement, design, and technology. Senior Vice President of Marketing, BMW Brilliance Automotive Co., Ltd.Dai LeiThe doctor said that the most important reason for sponsoring this special series is that this series is about people. To understand the connotation of a brand, you still have to go through people. The Chinese Dream is represented by people, which fits well with BMW’s brand sentiment.
w88 online casino goods start to get involved in online marketing
The average age of China’s w88 online casino consumer groups is lower than that of the global consumer group15years old, in25The year has come44Mostly between the ages of 17302 and 17390. Online shopping, watching TV series, reading news, and chatting have become the main lifestyles of this group. In order to cater to the backbone of w88 online casino brands and attract younger potential consumers, the marketing strategies of w88 online casino brands are also changing, and they are beginning to get involved in what were once considered“Not popular”'s Internet Marketing. In the past two years, online stores on the official websites of w88 online casino brands have opened from Europe and the United States to China. Currently, Armani and others have begun selling seasonal products through their official online stores. Italy, which specializes in customizing online stores for w88 online casino brandsYOOXThe group has also recently landed in China.“In the past, w88 online casino brands have always had a conservative attitude towards online marketing, but now consumer demands are changing. No matter how powerful a brand is, it cannot stick to its original marketing methods and must make adjustments according to changes in consumer demands.”w88 online casino website“Youwang”Marketing Director Huang Siwei said.
Recently held in Beijing2011China w88 online casino Market Development Trend Summit ForumOn the website, the person in charge of many portal websites, w88 online casino websites and fashion websites said that in the past one or two years, the advertising of w88 online casino brands on the website has grown from scratch, and there is a trend of further increase. Of course, not all w88 online casino brands advertise online. According to Huang Siwei, at present, products advertised on the Internet are generally standardized, easy to mass-produce, and have high brand recognition, such as watches, perfumes, accessories, etc. From the price point of view, most of them are mid-to-low-end products of various brands. Very high-priced products or top brands generally do not make them. Wang Yi, director of Sina Shangpin Channel, said that in addition to the interactive and fast features, online communities are also an important factor in attracting w88 online casino brands. How to find buying groups is very important for w88 online casino goods, and online communities have the function of circles. Li Li said that the challenge for w88 online casino brands in advertising on new media is that many people will not take the initiative to click on the ads. In order to spread brand information more effectively, the brand will also use some social networking sites,BBS, Weibo and other new media disseminate information by creating topics and other methods. Some influential posters and bloggers in the circle have also begun to be valued by w88 online casino brands.▲
Reprinted by Sina:
http://news.sina.com.cn/o/2010-12-26/083121709000.shtml
