Strive to build an international brand of Business Chinese
文/Staff reporter Cao円
2010Year5month19日, the opening ceremony of the International Business Chinese Teaching and Resource Development Base (hereinafter referred to as the “base”) was held at the w88 casino. It is reported that this base is the third batch of international Chinese promotion bases approved by Hanban.6month11日, the reporter interviewed Wang Ling, director of the base and secretary of the Party Committee of the w88 casino, on the background, purpose and specific operations of the establishment of the Business Chinese Base.
Seize the opportunity History is inevitable
“The spread of Chinese abroad is actually the inevitable result when China’s economic development reaches a certain level.” Wang Ling believes that economic globalization is the global allocation of capital, human resources, and technology, which makes markets, systems, and mechanisms also tend to be globalized. The entire world has gradually become a “global village.” Under such circumstances, more frequent interactions between humans have become a prominent phenomenon. Communication between people is the essential stipulation of human existence and a need. The core of communication is communication and understanding. If the Chinese nation wants to rejuvenate and the country wants to rise, there is no way to avoid this historical inevitability. Letting Chinese go global is to speed up this kind of communication and understanding.
Communication requires a medium, and language is the most important medium. w88 is a form of communication, and of course it cannot be separated from language. The communication qualifications of language in w88 communication will directly affect the w88 volume to some extent. In recent years, the w88 casino has found through research that people’s interest in learning the target language is directly proportional to the economic development speed of the country where the language is spoken. China's economy is developing rapidly, and foreigners' enthusiasm for learning Chinese is also rising. This has laid a solid foundation for the development of business Chinese. w88 casino currently has foreign students2500Multiple people, accounting for the proportion of students in the w88 casino17%, of which degree-seeking approx.70%, most of them study finance and w88 majors, among which business Chinese is in great demand.
“We realize that Business Chinese is an important carrier for China’s economic and w88 development and cultural exchanges. Today, with the deepening of economic globalization, Business Chinese has become an important bridge to promote Sino-foreign economic and w88 cooperation and cultural exchanges. We must firmly grasp the historic development opportunity of ‘Chinese internationalization’.”200615562_15733200915997_16031
People-oriented On-demand development
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How to help foreign companies better understand China's business concepts and culture, so as to create a win-win situation, is extremely important.
“The concept of international business Chinese education is people-oriented, understanding language as a category of human survival and development, and developing our teaching materials and courses according to needs. The purpose is to improve people's skills, enhance mutual understanding, and promote economic and w88 cooperation. "Wang Ling said.
Since its establishment, the base has relied on its disciplinary advantages, starting from people's needs, and in accordance with the laws of language learning. Under the International Business Master's major, it is developing a professional master's course system in international business Chinese, gradually forming a complete international business Chinese professional system, developing a Chinese professional course system, and preparing to develop personalized, multi-lingual international business Chinese training materials according to the needs of multinational company executives and technical personnel.
“Our concept in developing teaching materials is to start from a Western perspective, with the purpose of promoting the common understanding and understanding of world civilization between Chinese and Westerners. w88 casino has11majors in foreign languages and literature. Relying on this advantage, we can absorb the essence of various language disciplines, and develop business Chinese teaching materials suitable for foreigners to learn from a foreigner's perspective and foreigner's way of thinking. "Wang Ling introduced that the content of the Business Chinese textbooks is interactive and situational, including scenarios such as negotiation, arbitration, inquiry, etc. Many of the materials are edited and reviewed by experts from the United States, Britain, Australia and other countries, and foreign students from w88 casino are even mobilized to participate in the editing and review work. Therefore, they are easily accepted by foreigners, and the textbooks became very popular as soon as they were launched.
2010Year4month18～23Japan, "Business Chinese All-in-One" developed by the w88 casino of English at the w88 casino (10Language Comparative Edition) textbook was successfully unveiled at the London International Book Fair in the UK, arousing great interest among overseas business Chinese learners and Confucius Institute students. During the exhibition, representatives from the London w88 casino of Economics and Political Science ordered multiple volumes of the textbook "Business Chinese" (Chinese-English bilingual version) on the spot.5month19日24597_24682
Recently, based on the existing experience and achievements in the research and development of primary business Chinese textbooks, the base is actively preparing for the research and development of intermediate business Chinese textbooks. It will develop a Chinese professional course system, such as import and export w88 Chinese, investment and finance Chinese, intellectual property Chinese, legal Chinese, etc. The base will also develop personalized, multilingual international business Chinese training materials based on the needs of multinational company executives and technical personnel.
In addition, the base relies on its disciplinary advantages to integrate teaching resources and integrate and develop an international business Chinese corpus, an international business Chinese application case database, and an international business Chinese test question bank based on market demand, the needs of multinational companies, business personnel in business institutions in China, and international students. It invites an international team composed of experts from the United Kingdom, the United States, France, Germany, etc. to plan and shoot international business Chinese teaching resource films, using the perspective of foreigners to integrate business Chinese, business culture, and business environment into one auxiliary language teaching.
“In the future, the base will further closely contact Hanban, cooperate with the national Chinese international promotion work, give full play to the characteristics of w88 casino’s economic and w88 foreign language university, and strive to provide more high-quality teaching materials and learning materials for international business Chinese education.” Wang Ling said.
Cultural platform International Communication
2009Year10Month, to celebrate the People’s Republic of China60Anniversary, funded and appointed by Hanban, Al Qaeda organized the w88 casino student art troupe to go to Greece, Hungary, Austria, the Czech Republic, Germany and Italy in Europe6China holds Confucius Institute cultural tour, total amount15Days, countries visited including performances6session, the cumulative number of viewers exceeds2500People. The cultural tour has received unanimous praise from Chinese embassies and consulates abroad, foreign governments, cultural figures and audiences from various countries. Foreign mainstream media have interviewed and reported on it.
2010During the Lunar New Year in 2017, the base organized a college student art troupe to go to the Confucius Institute in the United States for a Chinese art tour and performance7The audience reached thousands.4month1日, base received in Texas, USAA&MA letter of thanks from the Confucius Institute at Texas A&M University, thanking the art troupe for their wonderful performance.
Wang Ling is very excited when talking about the cultural tour. "The performance of our university student art troupe integrates Chinese music, dance, calligraphy, painting, Peking opera, martial arts, acrobatics and other various art forms into one play, thereby promoting the spread and development of Business Chinese." She believes that the simultaneous launch of Business Chinese combined with Chinese culture and art has accelerated the pace of foreigners' comprehensive understanding of China. "What we want to express is that although languages and cultures are different, different languages and cultures can be integrated because they have similar connotations and essences, and are the embodiment of a world civilization."
This year333608_336957In August, the base plans to launch a business Chinese experience project for Chinese and Greek and Chinese and American college students. Through colorful and diverse in-class and extracurricular cultural activities, it will more intuitively help foreign students learn business Chinese and experience Chinese culture.8We will also organize the w88 casino student art troupe to be invited to Saudi Arabia to participate in the Culture and Art Festival in March to introduce and promote Chinese art and traditional culture to meet the growing local demand for understanding Chinese culture.
In addition, the base also regularly holds w88 casino-wide meetings on the international promotion of Chinese to introduce the situation of international promotion of Chinese and information on key Hanban-funded projects related to international exchanges of teachers and students. Integrate the international promotion of Chinese language with the w88 casino’s international development strategy, coordinate the international promotion of Chinese language with the international development of the w88 casino, and use international thinking to guide the international promotion of Chinese language. Continuously enrich the w88 casino’s international development connotation and build an international brand of Business Chinese.
In short, the purpose of the base is to meet, develop, and cultivate the ever-expanding learning needs of international business Chinese around the world, and to consolidate the foundation of the international business Chinese discipline. In the future, the base will focus on highlighting the characteristics of "internationalization" and take expanding international business Chinese education exchanges as its own responsibility. It will be based in China, face the world, and serve the world. It will integrate various international business Chinese teaching resources from governments, teaching and scientific research institutions, enterprises, etc., and bring together elite talents, technologies, and experiences in the field of international business and language teaching. It will continue to meet, develop, and cultivate the ever-expanding learning needs of international business Chinese around the world, consolidate the foundation of international business Chinese disciplines, and ultimately form a complete industrial chain and build brand competitiveness.
“We need to closely contact Hanban/The Confucius Institute Headquarters and various departments of the w88 casino achieve the smooth promotion of international business Chinese, strive to build an international brand of business Chinese, and build the base into a national key base for international business Chinese education under the leadership of Hanban. "Wang Ling said.
(First published in "Scholars of China"2010Year7Issue)
