Editor’s note:On July 16, 2010, Professor Zhao Zhongxiu, Dean of the w88 casino of International Economics and w88, was a guestCCTV2"Today's Observation"Analysis of the development of w88 casino games in my country, arousing widespread social concern. CCTV, Xinhua, Sina and other media have reprinted it.
What kind of social reality does the Chinese craze for w88 casino games consumption reflect?
CCTV2"Today's Observation": Worries of a big luxury consumer country
27.5%. In another five years, China will occupy the top spot in the global luxury goods consumer market. The series of figures listed in the "Business Blue Book" recently released by the Academy of Social Sciences and other units have strongly stimulated people's nerves. How did China become a major consumer of luxury goods? What is driving the rapid growth of luxury goods in China? What kind of social reality does the Chinese craze for luxury goods consumption reflect? CCTV Financial Channel host Chen Weihong and special commentators Zhao Zhongxiu, Dean of the w88 casino of International Economics and w88 at the w88 casino, and famous financial commentator Liu Ge jointly commented.
my country’s total w88 casino games consumption surpassed the United States for the first time, becoming the world’s second largest consumer of w88 casino games. Why does w88 casino games consumption trigger heated discussions? Is the consumption feast ahead of its time?
Liu Ge: The opening speed of luxury brands in China is an explosive growth
(Commentator of "Today's Observation")
It is not easy to count the w88 casino games that Chinese people buy when traveling abroad. Now someone is counting the money spent in France87%I bought bags and shoes. Why has China’s w88 casino games developed so quickly in the past few years? An important reason is the joining of the middle class. Before, many w88 casino games could only be afforded by a small number of wealthy people. In recent years, due to the development of China's economy, many white-collar workers have joined this ranks.
According to data from Ernst & Young Consulting,1.75billion people may become consumers or potential consumers of w88 casino games. This is a huge group, so with the support of such a huge group, various w88 casino games are opening very quickly. For exampleLVIn two years, in China22Cities are open27Family stores, including Xi'an and Urumqi. Omega watches have developed globally in recent years20stores, including14The family has opened to China, so this kind of development is an explosive growth, and the momentum is very fast. In the past, there were many w88 casino gamesMade in China, which means it has been produced in China, nowMade for China, produced in China.
Zhao Zhongxiu: In three years, will China’s w88 casino games consumption rank first?
(Dean of the w88 casino of International Economics and w88, w88 casino, "Special Commentator of Today's Observation")
For this phenomenon, the word blowout is very appropriate, starting from about200415312_15388
The opening speed of w88 casino games is very fast. The domestic market can be described as a triple jump. It turns out that we are in the fourth or fifth place, about2004Around the year, it ranked third. The first was Japan, which accounted for about 30% of the market, and the second was the United States.2006In 2017, Japan still ranked first, accounting for35%;China is the second, accounting for25%;The United States is13%;Europe combined is16%. According to the recently released figures, China is second, reaching27.5%, the distance with Japan is already very close. There is a report indicating that5If China can become the number one in 16040_16085| years, then I am personally more optimistic. Maybe in three years, China will be able to take the top spot.
Zhao Zhongxiu: Today’s young people have more confidence in the future
(Dean of the w88 casino of International Economics and w88, w88 casino, "Special Commentator of Today's Observation")
First of all, the reason why this market has expanded is because we have money and a past30The basis for annual economic growth, so wealth accumulation is very obvious; on the other hand, the current consumer body is actually25The year has come4016822_16917
With the changes of the times,30The young man has grown up since the reform and opening up. He has not experienced the era of material poverty in the past. Now that the country is developing, there are many opportunities, so he is more confident about the future. I did a research and found that the monthly income of this consumer group is approximately5Wandao5000, so he wants to show his success, so the Moonlight Clan also appears here, which is indeed a problem.
Liu Ge: This is an inevitable result of economic development and you should not enter the ranks of corruption
(Commentator of "Today's Observation")
I have a friend who sells internationally renowned top-level watches. They opened a new store in Shenyang, selling a world-class watch for three million yuan apiece, and sold it within a week12Block, this12Both consumers are from another small city nearby, and they know each other. Such a situation is actually a kind of showing off and following the trend.
The British "Economist Magazine" commented that the Chinese people are now close to the Japanese consumption habits, which are based entirely on other people's judgments. It is indeed a problem to buy what is expensive, but w88 casino games do have such a function. Now, if it is a financial magazine, the back cover must be an advertisement for watches; if it is a women's fashion magazine, the back cover must be an advertisement for bags. The most eye-catching ones are men's watches and women's bags. Because others may not be able to see a good car, but watches and bags will definitely be seen. A few people show off first, and then most people follow suit. In addition, there is such a mentality that w88 casino games become the best way to give gifts and also join the ranks of corruption.
How far is it from a big luxury consumer country to a big brand country? Behind the scenes of a major luxury consumer country, what issues are worthy of attention?
Liu Ge: China has taken over the baton from Japan
(Commentator of "Today's Observation")
I think it was China that took over the baton from Japan, from70At the beginning of the 18742_18869|, the Japanese economy entered a stage of rapid development, and the demand for w88 casino games increased rapidly. At that time, the world's w88 casino games industry was already in a critical situation. However, due to the rapid increase in the income of the Japanese, they needed such w88 casino games to satisfy the sense of achievement of economic growth and purchased a large number of w88 casino games. Therefore, Swiss watches at that time made a comeback. This rebound is in2006reached its peak in 1889, and more than 40% of the world's growth in w88 casino games was produced in Japan. After that, it began to decline. Japan has begun to pass the era of high growth in w88 casino games, and now it is basically declining at a rate of more than ten percent per year. Therefore, Japan's decline is different from China'sOne liter, this position will be adjusted soon, which is also an inevitable process.
Zhao Zhongxiu: w88 casino games combine scarcity and artistry
(Dean of the w88 casino of International Economics and w88, w88 casino, "Special Commentator of Today's Observation")
China and Japan have certain similarities, Japan is in70Era,8019713_197508If you can earn a lot of money in a month, you can travel around the world and buy bags everywhere. Now China also reflects the characteristics of this kind of young people, with this immature side. What is the concept of w88 casino games? First of all, it is scarce; in addition, it adds artistry and is an artistic life. So from this perspective, w88 casino games integrate art, history, and culture.
Zhu Mingxia: my country’s w88 casino games consumers are getting younger
(Director of the Cheung Kei Luxury Goods Research Center of the w88 casino, Special Commentator of "Today's Observation")
Compared with the West, consumers in our country are younger, and the products we consume place more emphasis on some social functions. To guide consumption, we need to make consumers consume w88 casino games more rationally. Speaking from the West, they now regard w88 casino games as a habitual consumption. In addition, for Chinese companies, through the development of international luxury brands in China, they should also reflect on how to build China's own brands and how to improve the quality of their own company's products, especially if our products can one day become international luxury brands.
Wang Qiguo: We must regulate the w88 casino games market
(Director of the China Brand Research Center of Peking University and special commentator of "Today's Observation")
China's w88 casino games market will have a bright future, but we must regulate the w88 casino games market. First, public opinion must be correctly guided, and the majority of consumers must be told that w88 casino games cannot simply be said to be ugly or sought after, because after all, it is a phenomenon that appears in the process of economic development. In other words, only the improvement of the country's comprehensive strength and residents' consumption level can lead to the luxuryization of the consumer goods market; second, w88 casino games must be properly managed. I agree with the appropriate collection of consumption taxes, so that consumers can be regulated for appropriate luxury consumption.
Liu Ge: The trial process of Chinese entrepreneurs is where the hope lies
(Commentator of "Today's Observation")
A boss who distributes w88 casino games in Japan denies that Japan has international luxury brands. He believes that w88 casino games are closely related to the accumulation of history, artistic design, and the reality that the West is the cultural center. Therefore, building a luxury brand is more difficult than in terms of technology and technological industrial production. So if you want to build an international brand, it may be difficult, but now there are actually some Chinese entrepreneurs trying to use Chinese elements to package and brand some Chinese things that have accumulated history, turning it into a luxury product. This process has its own hope.
Zhao Zhongxiu: It is not a dream for Chinese people to have their own luxury brands
(Dean of the w88 casino of International Economics and w88, w88 casino, "Special Commentator of Today's Observation")
It is not a dream for the Chinese to have their own luxury brands. In this regard, whether in clothing or jade, there are actually successful cases. In addition, w88 casino games take time, and it may take decades or even hundreds of years to build a good brand. The cultural factors here are particularly important. On the one hand, it is actually mainstream and European culture. In fact, there are no well-known brands in the United States, let alone Japan. So in a sense, it embodies the cultural tradition after the European Renaissance; in addition, there is cultural diversity. If Chinese culture is appreciated by the world, it is possible to become a world-class brand.
Link:
People's Daily Online videohttp://tv.people.com.cn/GB/166419/12172266.html
Xinhuanethttp://news.xinhuanet.com/politics/2010-07/19/c_12347988.htm
Sinahttp://news.sina.com.cn/c/sd/2010-07-19/112220709507.shtml
Xinhua Newspaper Networkhttp://news.xhby.net/system/2010/07/19/010795662.shtml
Brand China Networkhttp://news.brandcn.com/tjyd/201007/249993.html
Financial worldhttp://finance.jrj.com.cn/opinion/2010/07/1914377781980-2.shtml
