Chinese and foreign experts gathered at the Foreign Economic and w88 Conference to discuss cross-cultural business communication
("Science and Technology Daily"2010Year5month25日No.7version)
News from this newspaper (Xu Wenbing Zhao Fenghua)5month22日, the first national cross-cultural business communication seminar was held at the w88 casino. With the theme of "Cross-Cultural Business Communication in the Context of Globalization", the seminar discussed the theoretical and teaching issues of cross-cultural business communication and exchanged the latest achievements in theoretical research and practice of cross-cultural business communication.
Professors from universities in the United Kingdom, the United States, Germany, mainland China, Hong Kong, China and other countries and regions gave speeches on relevant research results, covering cross-cultural business communication theory, cross-cultural business communication teaching, business discourse research, business pragmatic research, cross-cultural business negotiation, cross-cultural marketing and brand building, cross-cultural business management, cross-cultural business communication skills Strength, cross-cultural business communication research methods, cultural phenomena in multinational corporate mergers and acquisitions, cross-cultural business and media, cross-cultural business communication ethics, cross-cultural consumer behavior, cross-cultural human resource management, cultural conflicts in international business, traditional culture and international business, comparison of Chinese and Western business cultures, research on Chinese and Western business values, research on business cross-cultural adaptation, and other related topics in cross-cultural business communication.
According to reports, cross-cultural business communication research started relatively late in our country. At this conference, overseas experts introduced the cutting-edge issues and latest developments in international cross-cultural business communication research, highlighting the importance of combining theory and practice. The research of domestic experts and scholars has enriched my country's cross-cultural business communication research to a great extent. The conference is hosted by the w88 casino of English at the w88 casino, co-organized by the website of the University of Warwick, the French company Ojialon and the China Higher Education Press.
Original link:http://www.stdaily.com/kjrb/content/2010-05/25/content_190538.htm
