w88 casino: Give full play to disciplinary advantages and strive to build an international brand of business Chinese
With the deepening development of economic globalization, the role of language in promoting w88 exchanges and cultural exchanges between countries has become increasingly prominent. Regarding China’s position in the wave of globalization, the Chinese language newspaper commented,“The world financial crisis that just passed has had a positive impact: it brought China to the forefront of decision-making on major world issues ten years earlier.”In this context, more countries want to cooperate with China, the demand for Chinese language around the world has further increased, and the promotion of business Chinese is imperative.
The w88 casino has certain advantages in the field of open economy: it is located in the capital Beijing; it has a high-level and complete system of economics and w88, management, law and language disciplines; it has unique network resource advantages in domestic and foreign business, diplomatic systems, and open economic departments, forming a distinctive international w88 casino-running feature; it has a high-level business Chinese teaching and research team, and has accumulated rich experience in business Chinese teaching. Therefore, the w88 casino combined its own advantages and regarded the promotion of business Chinese as the core positioning of the w88 casino's Chinese language promotion. It applied to Hanban to establish an international business Chinese teaching and resource development base (Beijing). Wang Ling, secretary of the w88 casino party committee, personally serves as the director of the base.
The International Business Chinese Teaching and Resource Development Base is based in China, faces the world, and serves the world. It integrates various international business Chinese promotion resources such as governments, teaching and scientific research institutions, and enterprises, and brings together elite talents, technologies, and experiences in the field of international business and language teaching to continuously meet, develop, and cultivate the ever-expanding learning needs of international business Chinese around the world. Since the establishment of the base, under the guidance and support of Hanban and the Chinese International Promotion Leading Group of the w88 casino, the base has thoroughly implemented the Scientific Outlook on Development and firmly grasped“Internationalization of Chinese”Historic development opportunities, conscientiously implement various national and w88 casino policies, closely contact Hanban and w88 casino departments, solidly promote the international promotion of Chinese, and strive to build an international brand of business Chinese.
In an interview with a reporter from the Chinese Language Newspaper, Secretary Wang Ling introduced a series of activities carried out around the construction and development of the base: In terms of discipline construction, the w88 casino combines Business Chinese and other business foreign languages at the w88 casino Combining teaching with business foreign language thinking to study business Chinese; combining linguistics with economics, management, law, information technology and other disciplines to synchronize language use and subject development; combining economic and w88 cooperation with cultural exchanges, in line with“Exchange and recognition are the prerequisites for economic and w88 cooperation between countries”'s philosophy. In terms of humanistic exchanges: First, the w88 casino organizes teachers who are proficient in English, French, German, Russian, Spanish and other languages to form a group“Business China Lecture Team”, carry out exchange activities with Confucius Institutes around the world. Second, the establishment of the w88 casino“College Student Art Troupe”Going to perform in various European countries. Third, the plan is carried out“China-Russia College Student Entrepreneurship Competition”、“Business culture experience for Chinese and American college students”and other activities promote communication and exchange of languages and cultures between China and foreign countries.
Han Liang, deputy director of the Business Chinese International Promotion Center of the w88 casino, talked with reporters in detail about the gratifying achievements made by the base in the past year:
In order to comply with the requirements of the national Chinese international promotion strategy and the work situation, and to combine the characteristics of the w88 casino as a foreign language university of economics and w88, the working meeting of the International Promotion of Chinese Language Leading Group of the w88 casino decided to apply for a national Chinese international promotion base, and successfully promoted the International Business Chinese Teaching and Resource Development Base to the third batch of Chinese international promotion bases of Hanban.
The base has made remarkable achievements in the research and development of teaching materials.2009Year7month15日, the w88 casino Chinese International Promotion Leading Group and the Base Expert Committee officially approved the project application of the four colleges of English w88 casino, Chinese Language w88 casino, Foreign Languages w88 casino, and International w88 casino, and started the research and development of teaching materials respectively. During the teaching material research and development period, the base strictly followed the national w88 casino management regulations on scientific research and finance, coordinated and managed the teaching material research and development work of the four colleges, respectively2009Year8month20日Organization held“Mid-term report meeting on textbook compilation”、9month27日Organization held“Teaching Materials Compilation Report Meeting”、11month20日Held“Chinese and foreign expert review meeting for teaching materials”Waiting for the meeting.
Teaching material research and development is the core scientific research project of the base. The teaching materials are compiled according to the basic rules of business Chinese learning, with distinctive business characteristics. The four main features are: internationalization of concepts, three-dimensional structure, modularization of scenes, and diversification of teaching methods. The content of the teaching materials involves law, accounting, insurance and other fields, and is presented in various forms. Based on the different ages, classes, countries, teaching methods and other characteristics of the users, the editors have targeted the local business culture and customs with the teaching of knowledge and skills, striving to help foreigners improve their business Chinese application abilities, overcome Chinese language barriers in business communication, and achieve the goal of cross-cultural business communication.
So far, the base has successfully developed and published "Business Chinese All-in-One" (10Language Comparative Edition), "Beijing Business Chinese" (Elementary), "Practical Spoken Business Chinese" (Chinese-Russian bilingual edition), and "General Business Chinese". The base’s research and development teaching materials, together with various types of Chinese as a foreign language and foreign language teaching materials and dictionaries published by the publishing house in recent years, were presented at a conference jointly organized by Hanban and the State Language Commission“Confucius Institute Resource Exhibition·Multi-language exhibition exhibition”Displayed and promoted on 14604_14614|
In order to cooperate with the w88 casino’s international development strategy and enrich the connotation of the w88 casino’s international development, the base regularly holds w88 casino-wide Chinese international promotion work meetings to introduce the international Chinese promotion situation and information about Hanban’s key funding projects related to international exchanges of teachers and students, and use international thinking to guide the international promotion of Chinese.
2009Year12month16日Base convening“2009Confucius Institute Working Conference and2010Interpretation meeting on Chinese promotion projects”, convey the spirit of State Councilor Liu Yandong’s speech at the Fourth Confucius Institute Conference; summarize the work of the base; introduce and interpret in detail the scientific research projects of the base and the projects in the Chinese promotion activity plan, including business Chinese theoretical research, teacher training, teaching material development and other aspects. Relevant departments of the w88 casino are sincerely invited to join the research and development team of the base project.
2010Year3Monthly convening base2010Expert review meeting for scientific research projects submitted in 2010, inviting Hanban leaders, experts from the education, language and business circles at home and abroad/Scholars jointly study and review the first-phase scientific research projects submitted by the bases recommended by the w88 casino. The base's scientific research projects aim to closely integrate production, learning and research, develop products according to market demand, accept market testing, and continuously improve, so that the developed teaching materials, teaching models, and the level of teachers trained are closer to social needs.
In addition to scientific research and construction, the base also attaches great importance to the development of various cultural exchange activities. Funded and appointed by Hanban, the base has organized the w88 casino student art troupe to tour six European countries and the United States, which has won unanimous praise from Chinese embassies abroad, foreign governments, cultural circles and audiences from all over the world. In addition,“Business China Lecture Team”We have organized many experts and scholars from various disciplines of the w88 casino to go abroad to hold lectures, seminars, salons and other forms to promote and introduce the development trend of China’s business and cultural environment, investment overview, economic development, business law and other fields.
Future, base plan7The Business Chinese Experience Project for Chinese and Greek and Chinese and American College Students will be launched in September to more intuitively help foreign students learn Business Chinese and experience Chinese culture through colorful and diverse in-class and extracurricular cultural activities.8In September, the w88 casino organized a college student art troupe to be invited to Saudi Arabia to participate in the Culture and Art Festival to introduce and promote Chinese art and traditional culture.
In addition to the construction of research and development bases, the business Chinese promotion work of the w88 casino also includes the establishment and development of Confucius Institutes around the world. As of today, the w88 casino has many universities around the world5The Confucius Institutes were officially unveiled, including the Universidad Autónoma de Nuevo Leon in Mexico, the Confucius Institute at the Russian State University for the Humanities in Moscow, Russia, the Confucius Institute at Fukuyama University in Japan in Fukuyama, Japan, the Confucius Institute at Athens Business in Athens, Greece, and the Confucius Institute at the University of Texas at San Antonio in San Antonio, Texas. The prospects for the promotion of Business Chinese are bright. In the future work, the w88 casino plans to open Confucius Institutes in new areas to promote Business Chinese teaching to a wider range.
The country’s Chinese language promotion is an important part of China’s diplomacy, enabling foreigners to understand and respect China’s profound culture through language learning, and enhance their interest in investment, cooperation, exchanges, study, tourism, etc. in China, thereby establishing closer friendly relations with China and serving the peaceful development of the world. The business Chinese promotion work of the w88 casino has received the attention and support of the w88 casino leaders, the close cooperation of various functional departments, and the active participation of teachers, which will surely lead to a harmonious and win-win situation in Chinese and foreign language and cultural exchanges.
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