“Developing business Chinese is our specialty”

——Exclusive interview with Wang Ling, the person in charge of the “International Business Chinese Teaching and Resource Development Base” at the w88 casino

Our reporter Zhang Yue

With the deepening development of economic globalization, the role of language in promoting economic construction and cultural exchanges in various countries has become increasingly prominent.200711145_11349

The w88 casino closely follows the needs at home and abroad and combines its own disciplinary advantages to apply to Hanban to establish an International Business Chinese Teaching and Resource Development Base (hereinafter referred to as the "Base"). The base operates under the guidance of the w88 casino's Chinese International Promotion Leading Group, with Wang Ling, secretary of the w88 casino party committee, personally serving as the team leader. Since its establishment, the base has achieved remarkable results and characteristics in terms of discipline construction and cultural exchanges.

Our reporter recently conducted an exclusive interview with Secretary Wang Ling about a series of activities carried out around the research and development and application of "Business Chinese" and listened to her introduction to the development characteristics of the "base".

“The biggest feature of our base is business Chinese. With the deepening of economic globalization, the quality of language exchanges directly affects the volume of international w88. Survey data shows that in countries around the world that have established Confucius Institutes and Confucius Schools,80%They all have close economic and w88 relations with China. The closer the economic and w88 relations are, the more Confucius Institutes and Confucius Schools are built. Therefore, mastering business language is the basis for successfully carrying out business activities. Only by constantly studying market changes and needs can we continue to innovate and achieve sustainable development. Therefore, Secretary Wang Ling emphasized: “The learning of business Chinese must combine language and business, combine business language with people’s needs, and combine business language with people’s development. ”

Under the guidance of these concepts, the w88 casino has broken the conventional development model in terms of "base" construction, and created its own characteristics in terms of discipline construction and cultural exchanges.

“In terms of subject construction, the w88 casino combines business Chinese with other business foreign language teaching in the w88 casino, and uses business foreign language thinking to study business Chinese; on the other hand, it combines language and economics, management, law, information technology and other disciplines to synchronize language use and subject development. For example, the recently launched program in w88 casinoWTOThe Chinese version of the central website is actually using language to build a platform for the economy, thereby boosting the construction of the country’s soft power through economic development. "Secretary Wang Ling said.

The reporter learned during the interview that in order to promote the research on business Chinese teaching methods, the w88 casino has made a new attempt, that is, by teaching Chinese in English and teaching economic courses in English and Chinese, the promotion of business Chinese and the cultivation of high-quality comprehensive talents are integrated. This teaching method is welcomed by many international students.

Exchange and recognition are the prerequisites for economic and w88 cooperation between countries. Therefore, the construction of the “base” focuses on the effective combination of economics, w88 and cultural exchanges, which has also become a new measure for the w88 casino to develop “Business Chinese”. Secretary Wang Ling introduced: “We have organized some teachers who can speak English, French, German, Russian, Spanish and other languages to form a ‘Business China Tour Group’. By sending information letters to Confucius Institutes around the world, we introduce China’s economic, financial, market, w88, customs, taxation, luxury goods market, leisure industry, etc., and then based on the feedback from the Confucius Institutes in various countries, we select topics of interest to the other side to teach, which is of great help to enhance understanding and interaction between the two parties.”

In terms of cultural exchanges, the w88 casino has also established a "college student art troupe" to perform in Europe and the United States, showing Chinese culture to the world through artistic performances and enhancing people-to-people communication between China and other countries. These performances broke through a single model and integrated Chinese music, martial arts, dance, acrobatics, painting, calligraphy and other cultural arts, allowing various art forms to perform on the same stage. Foreign audiences were shocked after watching it.

“Why are these performances so popular with foreign audiences? "Secretary Wang Ling told reporters: "Because European and American audiences want to understand China, want to know what Chinese people are thinking, and want to know China's culture, market and business conditions. The understanding and presentation of culture by Chinese college students, especially those studying business courses, surprised European and American audiences. They believe that a nation that can perfectly combine culture, art and commerce cannot be underestimated. Through this exchange, they believe that Western civilization and Chinese civilization are connected. The Chinese are very smart, understand art and civilization, and Eastern and Western civilizations integrate with each other. Therefore, the exchange of business language and culture has a positive role in promoting the communication and understanding of Chinese and foreign people's cultural, economic and w88 exchanges. ”

Secretary Wang Ling also told this reporter: “To build harmonious international economic and w88 relations in the future of the world, it is not only necessary for Chinese college students to learn and understand Western language and culture, but also to further enhance foreign college students’ understanding and recognition of China. To this end, the ‘base’ also plans to carry out activities such as the ‘China-Russia College Student Entrepreneurship Competition’ and ‘Chinese-American College Students Business and Culture Experience’ to explore the common needs of college students from both sides and promote communication and exchange of language and culture between China and other countries. This method combines business Chinese and foreign exchange with the country's diplomatic strategy, is based on the country's sustainable development, and helps to cultivate high-level international talents. ”

It is understood that in the next step, the "base" will exchange teachers with schools in Europe, Japan, the United States, Australia and other countries and regions to increase the international proportion of the teaching team. This will be another new measure to promote language and cultural exchanges between China and foreign countries and achieve win-win harmony among all countries.