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60th anniversary

EMBA The yardstick of the advantages and disadvantages of business schools - Dean Zhang Xinmin of the School of w88 casino games login accepted an exclusive interview with reporters from China Securities Journal EMBA Education


Published: 2007-03-29

Once upon a time, as a prominent name, w88 casino games login was proudly among all majors in colleges and universities; once upon a time,MBAEMBAExudes a dizzying light, becoming synonymous with hundreds of thousands of annual salary, and for a while, even better than a doctorate,GRE, IELTS, etc. are more popular.

But time has changed, today's w88 casino games login,MBAEMBAThe halo of 10905_11038MBAEMBADeep Thoughts of Educators.

"Most of the students trained by business schools want to enter the company to become managers or professional managers, and listed companies with high corporate standards have become the choice w88 online live casinofor many w88 casino games login students to graduate, listed companies and It is not just a graduate's employment unit, but more importantly, listed companies have a guiding role in the education of business schools."

Zhang Xinmin believes that this "directionality" is reflected in four aspects:

First, every success and failure of a large number of listed companies is a valuable asset of business schools and has become a living source of business schools’ cases.

Secondly, most of the laws and regulations on corporate governance are set for listed companies. This is a basic corporate governance model. He emphasizes the question of who the senior employees of the company and the management of the company are responsible to. , the management and management of the enterprise, and the issue of how behavior is restricted, studying these issues and studying the operation mechanism of listed companies is very important for the cultivation of w88 casino games login students.

Thirdly, there are financial scandals in listed companies at home and abroad, or fraud by executives. These things have put forward new topics and requirements for the moral education of business schools. In w88 online casino bettingthe past, we often emphasized and attached importance to moral education. However, we have not explained clearly what can be done and what cannot be done for moral education, but we have seen it very clearly in the management practice of listed companies and the violations of these companies.

Fourth, in some better business schools, professors and listed companies have close ties. They either serve as independent and sensible, or set up internship bases, recruit research talents, and cooperate with horizontal research projects. In fact, business schools and The degree of connection between listed companies is relatively wide and close.

Precisely because of the emphasis on the guiding role of listed companies in w88 casino games login education, although business management involves various disciplines such as strategy, human resources, organizational behavior, marketing, logistics and operation management, and financial accounting, Zhang Xinmin has fulcrum the discipline of w88 casino games login. It is defined on the two pillars of marketing and accounting.

"One morning, when the two bosses met, it was impossible to talk about strategy as soon as they came up: Hi, how w88 online casinoare your strategy recently? Has the strategy been modified? No. He would emphasize: How is the market situation recently? Cash recently How is the flow situation? "After talking about this interesting example, Zhang Xinmin explained, "What the boss talks about is exactly the content of capital scheduling in financial management and the consequences of the company's marketing and marketing. These are the two major things that support the development of the company.

He believes that in the past, he emphasized strategy too much and often led students to a manager in the sky. "Why can't our w88 casino games login solve the practical problems of the company in the past for a long time? It's because there are too many strategies to talk about, and it's because There are fewer marketing and accounting talks, more strategy talks, more empty talks, less real talks."

"In the future, the w88 casino games login that truly meets the needs of enterprises will have strong financial accounting and marketing, so that it can be vital. Our w88 casino games login has been working in this direction and has achieved some results."

China's economy is developing rapidly, attracting attention w88 casinofrom the world, but regarding the role of business schools in it, Zhang Xinmin admitted: "From the current situation, the development of business schools is still lagging behind the development of China's economy, mainly manifested: The backbone of China w88 casino games login’s education is hard to support these dozens of schools, not many schools. This is far from enough to China’s booming economic output, so it is in the number of schools.

"This is actually an opportunity. The key is how to work hard. Do you still develop and grow step by step like before, or develop and grow in a leapfrog way?" Zhang Xinmin is full of confidence in the future: "When there is a When criticizing the rise of world-class Chinese multinational companies, I believe that China will surely have truly first-class business schools, and our cases will be carefully studied by other countries."

Original linkhttp://emba.uibe.edu.cn/show.asp?id=7602 AuthorXie Wenqi)



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