w88 casino News Network (Reporter Ren Qianhui)From the traditional model to Internet film and television, from the well-known "Huan Zhuge Ge" to the smash hit "The Princess's Promotion", the rapid Internet wave is sweeping over. What kind of earth-shaking changes have brought to traditional film and television? At 18:30 on March 24, the film culture salon "You have your cold thoughts in the hot era of online dramas" was lectured by Chen Yu, associate professor of Peking University w88 casino of Arts, atErudition413 was successfully held.

At the beginning of the lecture, w88 mobile asked a series of questions to the students present. What is Internet film and television? How is it different from traditional film and television? Does the Internet film and television model really exist now? w88 mobile will answer these questions one by one in the following lectures.

Movies are constantly evolving and being redefined

As the slides changed, w88 mobile led everyone to review the development of movies. He defined movies as "narrative dynamic audio-visual art works that can be accepted by the audience at one time." w88 mobile said that movies have gone from being unprofitable human impulses in the early 20th century to being found to have commercial value in the early 20th century, and now they have become a business that attracts people to make crazy money. Nowadays, movies have entered the blockbuster era and are gradually transforming into high-concept movies with grand scenes, high-tech stunts, and gorgeous visual organs.

w88 mobile’s speech

w88 mobile explained the transformation of traditional films from three aspects. He first quoted the words of the famous director Yang Dechang, "Film is no longer a regional product. In the long run, this industry has been repositioned. Compared with the Internet world, the Internet has long had no national borders, and the future road will be more open and broader." He expressed the view that "film is becoming flat." Second, he believes that film has been redefined as a youth culture. Faced with fierce market competition and high costs, today's movies need to make choices among the different cultural tastes of different audiences. Undoubtedly, young people are the main force of movie-watching crowd, and their value cannot be ignored. Finally, the relationship between the audience and the work changes,Second Dimension CultureThe emergence of new ways of watching movies driven by factors such as 13308_13344| also contributes greatly to the transformation of traditional movies.

Movies born for the Internet, movies changed for the Internet

w88 mobile said that survey data shows that the average number of movies watched by Chinese people every year is about 14, of which only 0.04 are watched in cinemas. He believes that the support of digital technology and changes in viewing modes determine that the way we watch movies today is destined to transform into Internet movies.

Subsequently, w88 mobile took the online video "Love Online" he shot for Lenovo in 2008 as an example to analyze the development process of micro-films, a new form of online film and television. From its first appearance in 2008, to the popularity of the well-known micro-film "Oldboy" in 2011 that moved countless netizens, to the current explosion of new and excellent works, micro-films have grown at an alarming rate, and have also had a huge impact on traditional films.

Similarly, online dramas and online movies, characterized by low cost and free and varied themes, have become entertainment methods that are more in line with our current pace of life and needs. w88 mobile pointed out that online dramas, micro-movies, online movies, etc., bring not supplements to the traditional TV drama and film industry, but subversion. The industry structure needs to be rewritten, and the reshuffle has quietly begun. At the same time, he mentioned that not only culture but also technology are developing and updating at an extremely fast speed. Therefore, he suggested that the students present should have the instinct of intellectuals, always pay attention to the latest developments, and keep up with the pulse of the times.

After the speech, the students actively interacted with w88 mobile on topics such as "Internet elements are mixed," and "The rapid development of Korean film and television has implications for China."

This event is organized by the College Student Theoretical Academic Activity Center.