Wang Yonggui: Ten years of hard work on the research path of “Customer Innovation”
Reporter Liang Tianbin
With the advent and development of the Internet era and the customer-centered era, the role of customers, their status in innovation, and the way they innovate have also undergone earth-shaking changes. How to effectively manage customer innovation and successfully conduct value co-creation has become a key issue faced by many domestic and foreign companies. Professor Wang Yonggui from the Business w88 casino of w88 casino is based on the forefront of the times, has a keen and profound insight into the direction of enterprises in the new era, and deeply and systematically analyzed the "customer innovation theory" in the global competitive environment.
New thinking, new direction, always standing at the forefront of international academics
It is crucial to be exposed to new fields, enrich scientific research content, and always stand at the forefront of international academics. As early as20047929_8144
We need to persist in the long front and choose topics that conform to the trend of the times
From2002Important research on customer relationship management,2004focuses on customer knowledge management and customer innovation management,2005Published preliminary research results,2006Applied again for the fourth National Natural Science Foundation of China project, and finally got it20109090_9186——“Good topic selection often determines the social and economic value potential of a research result, and turning this potential into reality often requires a high sense of responsibility, dedication, and perseverance.” Professor Wang said.
20089719_9843ITThe vigorous development of technology and the popularization of new media technology have provided a borderless innovation platform for "customer innovation" and effectively spawned innovative ways for organizations to achieve "customer innovation".
《Customer Innovation Theory——The Way of "Value Co-Creation" in a Global Competitive Environment" is one of the academic works on the systematic study of customer innovation in China. Based on the results of international cutting-edge research and the practices of leading enterprises, it took the lead in conducting theoretical discussions and empirical research on issues related to customer innovation management, and produced important economic and social benefits. In order for us to better understand the "customer innovation theory", Professor Wang cited examples from daily life: "When taking a taxi, we will tell the driver the location of the destination, but if the driver does not know how to get there, you will point out the specific direction, and you may discuss with the driver the best driving route that best meets your expectations. In this process, consumers participate in value creation and interact with producers. Also,App Store10577_10601/Mutual assistance and experience exchange in the forum are also examples of customers participating in value creation. ”
Pay attention to practice, make more discoveries, deepen the subject and move forward
Regarding the expectations of enterprises, Professor Wang said: “Management is not about knowledge but about doing. "Only when theory is applied to practice will it be valuable. We must discover new points of interest in a timely manner, summarize the development feedback of enterprises, and promote the continuous progress of theory and practice. At the same time, the research focusing on the subject itself will continue to deepen, and based on the perspectives of market innovation and customer innovation, we will conduct research on independent innovative technological catch-up.
Having led a team through more than ten years of research, Professor Wang Yonggui’s academic spirit has been fully reflected. I believe that as they have gone further and further on the academic road, they will surely explore more theories that are beneficial to social and economic development and make greater contributions to the development of scientific research.
