[Editor's Note] At the Forum of the University of Trade and Economics, there is such a group of teachers who are tempted and taught... This semester, Huiyuan Voice Radio Station launched "TO SIR, WITH LOVE, I love my teacher" series of exclusive interviews telling the stories of these teachers, hoping to share the spirit of the Trade University and gather the trade University’s power through their mental path and footprints.

Wang Yonggui:w88 mobile measure and size

Wang Yonggui,Dean, professor, doctoral supervisor, discipline leader, special allowance expert of the State Council, top ten most popular business schools in China, chief expert of major projects of the National Social Science Fund, national candidate for the "Hundred and Tens of Millions of Projects", and young and middle-aged experts with outstanding contributions in the country; research fields: marketing and service management, customer relationships and customer behavior, customer innovation and customer satisfaction; Professor Wang Yonggui was selected as the list of Most Cited Chinese Researchers in the field of business management and accounting in the 2014 Most Cited Chinese Researchers released by Elsevier, an internationally renowned scientific and technological publisher.

w88 mobile measure: "It is to make your customers feel good"

"It can be said that it makes customers feel happy, both spiritual and material satisfaction. The cross between these two satisfactions helps to promote the formation of higher customer loyalty."

Voice of Huiyuan:First of all, Teacher Wang is welcome to visit our Huiyuan Voice. Teacher Wang is a very outstanding w88 mobile professor at our International Business School.

Wang Yonggui:What is w88 mobile. From the perspective of the discipline of w88 mobile, there are different definitions and answers to what w88 mobile is.

So from an academic perspective, there are many different w88 mobile textbooks for both Chinese and foreign languages, which will give different definitions around w88 mobile. Among them, we say that it is a definition given by the American w88 mobile Society. What is w88 mobile?

Another question involves some of the origins, connections and differences between w88 mobile and economics. I think this is what I think about this. In the development of our country, management actually gradually developed from economics. In this process, we say that economics may be based on the macro perspective to solve problems, analyze problems, analyze economic problems, economic situation, and economic policies.

In addition, what may be emphasized in economics? It is emphasized that products are able to fully realize social exchange.

The third aspect, for example, in economics, we often have an assumption, either the lowest cost or the highest profit, so in this way, we establish various functions to conduct various in-depth analysis. In fact, the issue that concerns in w88 mobile is not simply a profit maximization or a simple cost minimization. What he cares about is the comparison of costs and prices recognized by consumers.

w88 mobile Fangyuan: Helping the transformation of traditional manufacturing services

"In other words, economic transformation is very important, how we achieve it. Here, we say that w88 mobile, or service w88 mobile, or service management plays a very important role in it."

Voice of Huiyuan:After talking so much, let's take a bigger picture. We can see that one word China has been emphasizing now is economic transformation, including the government's proposal of many new economic strategies, economic policies and policies. However, for specific enterprises, we would like to ask Teacher Wang, for such an enterprise, how can it improve itself through w88 mobile theories and knowledge in the current economic transformation?

Wang Yonggui:In fact, it is a very big topic around economic transformation. Different scholars may give different interpretations from different disciplines and fields. Different policy researchers and different business managers have different perceptions and ideas.

Secondly, we say that economic transformation is also a very important phenomenon from national policies and what our classmates see in various media and materials, emphasizing the transformation to innovation-driven. In fact, from a w88 mobile perspective, I think in economic transformation, we can consider at least two aspects: one is service transformation and the other is innovation transformation.

To put it here, we say that in w88 mobile or under the new management paradigm conditions, one word we often mention is value co-creation. What is value co-creation in reality? It means that no matter whether you create value and innovate in a company, you need to work with your stakeholders to create value together.

We can give a simple example here. I believe everyone is very familiar with it. When I was releasing products on the international stage, someone spoke English, and that English is Are you OK? I don’t know if you have any impression. We can see or guess the companies or individuals we are talking about are also renowned figures in self-employment, and also represent the style of a national entrepreneur, namely Lei Jun and his Xiaomi.

So here, there is another benefit to collaborative innovation with customers. What is another benefit? Because I have participated in the innovation of this product, I will develop a high sense of identity with this product and a high sense of pride in this product.

Big data leads the information age, how can w88 mobile leverage the east wind?

"How to use mobile Internet-related technologies and big data-related analysis technologies to better serve your corporate w88 mobile strategies and w88 mobile strategies, as well as your ultimate target customers, I think it may be a problem that needs to be explored and must be paid attention to in the future, both theoretically and practically."

Voice of Huiyuan:For companies like Mr. Wang just mentioned, Xiaomi is a representative company that has emerged with the east wind of e-commerce. What are the new trends, or new changes, brought to the theory and practice of w88 mobile? What do you think is the biggest change in your eyes?

Wang Yonggui:I think this question is still very profound or has far-reaching significance. So it can be said that with the development of Internet technology, the development of e-commerce, especially mobile e-commerce, has indeed had a very significant impact on the business model of enterprises, the w88 mobile methods of enterprises, and even on consumers' consumption and lifestyles. So in this regard, what is the first to be affected by the development of mobile Internet?

On the other hand, we just mentioned the integration of online and offline channels, or there are certain contradictions and conflicts between them. In fact, in the past period of time, people have talked a lot about channel conflicts in the past few years. Now, we emphasize more on how to integrate channels online and offline.

On the other hand, for traditional enterprises, how can they strengthen their online advantages when transforming the Internet, and at the same time, we know that stores are beneficial, which also means that for enterprises, it is cost. How to achieve cost sharing, or create new profit models and business models? This is a problem that many companies must consider.

On the other hand, the development of e-commerce and the development of mobile Internet, for w88 mobile, the channels mentioned just now also have a very important impact on corporate promotions. In the past, for example, if I wanted to conduct promotions, I might have advertised on TV and newspapers. Many Chinese companies have a complex of ad obsession with advertising, and when it comes to w88 mobile, they are advertising.

Similar to this can be said that e-commerce and mobile Internet technologies have a very important impact on pricing, channels, and even on the selection of target customers and the formation of market positioning. So I don’t want to say much about the time here, but before ending this question, I would like to say something in particular that the development of mobile e-commerce and mobile Internet technology is actually very important, which is a word we often hear, called big data.

Message to college students to start a business: a journey of a thousand miles begins with a single step

"When we face a problem, what kind of thinking should we solve the problem? I think this may be the most important thing in college life."

Voice of Huiyuan:The time of the program passes quickly. In addition to these academic issues, there is another last problem. Every year, you see that there are more than 7 million graduates in China. Undergraduate graduates graduate. Whether they are going to have higher degrees or higher further study, whether they are going to start their own business or go to employment, or say more serious, they have their own life paths when they go home and rely on their parents. As a teacher, what do you think you want to say most to these students?

Wang Yonggui:This issue is also a problem that we often face. It can be said to be a very old topic, but it is indeed a very important and realistic issue. In this regard, when I often faced this problem in my teaching career in the past many years, I didn’t know what to say at the beginning because I felt that I wanted to share with my classmates a lot of things. With my own experience, more and more of the words I often say to my students in recent years, eight words are a journey of a thousand miles, which starts with a single step.

Voice of Huiyuan:Okay, thank you again to Teacher Wang for being a guest on our program.

Wang Yonggui:Okay, thank you, and thank you everyone. Finally, I would like to say something. I wish our students from the University of Economics to have better development, and at the same time, they can make new breakthroughs in their studies and develop very good self-discipline habits through four years of college.

Voice of Huiyuan:Okay, thank you again to Teacher Wang.

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Voice of Huiyuan "I Love My Teacher" Special Issue 5 Team

General Planning: Zhang Xiaofeng Qi Tianxiang

Planning: Yuzhu Song Xiyong

Interview: Warm Morning

Producer:Liang Ci'en

Art: Wang Yu

Text editor: Li Ruizhao

Promotion:Li Mingzhe Li Ruizhao

The special topic of "I Love My Teacher" is jointly produced by the Party Committee Propaganda Department and the School Trade Union, and produced by Huiyuan Voice Radio Station