2012 Third International Cultural Festival Special Topic

[International Culture Festival] The 3rd Business English Simulated Negotiation Competition was successfully held

Published: May 12, 2012 Editor:

w88 casino News Network (Reporter Yao Xianshu)5month1215:30, the Business English Simulated Negotiation Competition of the 3rd International Cultural Festival was held in the Chengxin Building. Vice President of the w88 casino Zhao Zhongxiu, Director of the International Cooperation and Exchange Office Xia Haiquan, Deputy Secretary of the Party Committee of the w88 casino of English Xu Wenbing, and Secretary of the Youth League Committee Zhang Shanshan attended the competition. Lin Aiping, Beijing regional general manager of the management consulting team of Capgemini Consulting, Yu Xingrong, deputy director of the International Business Negotiation Professional Committee, and Yang Lingli, associate professor of the w88 casino of English, served as judges for the competition. The contestants were scored based on four aspects: negotiation strategy, teamwork, language use and question answering performance.

Vice Principal Zhao Zhongxiu attended the competition

This competition is based on manufacturer GermanyM&KCompany (AFang) and its distributor Beijing Keli Instrument Co., Ltd. (B9866_9884M&KThe company is a world-renowned manufacturer of analytical instruments. Since its listing, due to the pressure of public investors' high expectations for the company, the board of directors requires its sole distributor in China, Beijing Keli Company, to increase its annual sales volume on the basis of last year50%, and every year thereafter30%'s speed increases. After analysis, Keli Company believes that this goal is unrealistic. After multiple exchanges of views between the two parties failed,M&KThe headquarters decided to set up two other dealers in China besides Keli Company. Keli Company cannot accept this change due to the extremely negative impact it will have on itself. The two sides plan to hold consultations to reach a new agreement as soon as possible.

Participants

After many selections, the teams from the w88 casino of English and the w88 casino of International Economics and w88 finally entered the finals, and they represented respectivelyAFang HeBParty negotiates.The atmosphere at the competition was lively and climaxed one after another. The two participating parties entered into fierce negotiations over the change of distribution rights.

AFang CongM&KAccording to the overall interests, respond actively;BThe party argued vigorously for the adverse effects such as reduced profits, loss of customers, and weakened image caused by the decision. With their witty and sensitive on-site reactions and fluent and standard English expression, the contestants performed brilliantly. They responded calmly and fought back forcefully at key points, truly presenting the business negotiation scene to the audience.

After the intense negotiation, the three judges commented on the performance of both parties. Judge Yu Xianrong believed that the participating students were fully prepared before the competition, had a deeper understanding of the case, and were able to better grasp the core issues. Their performance was eye-catching.

Judges’ comments

In the end, the team from the w88 casino of English won the championship, and the team from the w88 casino of International Economics and w88 won the runner-up. The best negotiators were won by Wang Yuqian from the w88 casino of English and Fan Rong from the w88 casino of International Economics and w88.

The judges presented awards to the winners and took photos

Zhao Zhongxiu said in an interview that holding a business English negotiation competition is not only an education and teaching method of "promoting learning through competition", but also an important form of promoting language learning and professional learning. It is conducive to improving students' comprehensive abilities and is worth promoting to the whole w88 casino. At the same time, the organizers took advantage of the platform of this international cultural festival and, after a series of preparations, presented the final as a highlight, which also provided a window to showcase the international characteristics of w88 casino.

Wang Yuqian, a junior at the English w88 casino, won the title of Best Negotiator. She and her teammates have been preparing for this competition for nearly a month. “In addition to practicing our language, we also learned a lot of legal and business knowledge in preparation for negotiations, and our own skills have been greatly improved,” she said.

This competition is sponsored by the Communist Youth League University Committee of International Business and Economics and hosted by the Student Union of the Youth League Committee of the w88 casino of English.

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