[Editor's Note] Time passes quietly as the lights turn on and off, and the graduation season of another year is approaching in a hurry. The sunshine and rain in Huiyuan nourished the growing birds. Now their wings are full and they are about to spread their wings and fly to a wider sky. This summer, we don’t say goodbye, we just let the picture freeze in the most beautiful moment, and embrace the bright tomorrow together with expectation and emotion. I wish every trader who comes out of Huiyuan can stick to their dreams, never forget their original aspirations, and work hard to live the life they long for! Jointly launched by the Propaganda Department of the Party Committee and the Admissions and Employment Department"Exclusive Interviews with Outstanding Graduates in 2019" special topic, share the growth stories of graduates with everyone.
Li Wei: Not afraid of trial and error,BraveExplore
Reporter Lu Shuning
Li Wei, w88 casino of Foreign Languages2013-level Korean major.2016yearI took a leave of absence in January and co-founded Qingke with my alumni. It has well-known online education products such as Aurora Words and Pandora English, and has accumulated millions of users. At present, the company has more than 200 full-time employees and more than 5,000 part-time employees. The company has a monthly revenue of 40 million yuan and is profitable. In March 2017, it received 33 million yuan in Series A financing from Matrix Partners China and Tencent’s Double Hundred Plan.
Li Wei, who speaks calmly and methodically, has gone through many obstacles on the road to entrepreneurship, and has a unique edge that has been polished and tempered. After groping and encountering obstacles to find the market direction, and establishing a brand image with practical innovation, Li Wei and their Qingke are on the road to the future that they have pioneered.
Entrepreneurship has been Li Wei’s long-standing ideal. After entering university, he made many entrepreneurial attempts, such as acting as an agent for campus food takeout ordering business through the WeChat public platform, cooperating with off-campus studios to issue postcards for promotion, and wonThe response was overwhelming. By this opportunity, Li Wei met with w88 casino alumnus and current CEO of QingkeXiao Yiqun got to know each other, and they gradually established a stable entrepreneurial partnership through creative sharing and project cooperation. An alumni investment allowed Li Wei, who had tasted the benefits and gained confidence for the first time, to successfully convince his parents and resolutely embark on the road of dropping out of w88 casino to start a business.
The road to entrepreneurship is never easy. From initially focusing on expanding the number of users, to doing everything possible to generate revenue, to later stabilizing the team and working hard to expand the scale, the development stages are different and the difficulties are different. At first, Li Wei and his team successively got involved in many fields such as postgraduate entrance examination training, job search training, and entrepreneurship training, but they repeatedly ran into problems. The investment is difficult to realize, the company has no income, and confusion and anxiety surround them like a thick cloud. Wanting to make a career, but struggling to find a direction, they once fell into a quagmire of self-denial.“Seven days a week, every day from 10 am to 2 am, all year round”. Starting a business outside the campus means heavy responsibilities and pressure on the shoulders. It means an unknown journey without a safety rope, which means that you can’t stay but can only move forward. “For startups, survival is more important. "After discovering that users' willingness to pay in the field of online English education was relatively high, Li Wei and his team quickly adjusted their direction, seized the WeChat dividend in a timely manner, and gained a breathing space by maximizing user forwarding. As the brand grew, marketing with real money replaced the relatively inefficient "people-to-people" strategy and took the lead. Advertising on Weibo, Baidu, Douyin, WeChat Moments and other means became the basis for the further expansion of Qingke and its brands. After accumulating a certain amount of profits, it is imperative to expand the scale. After the number of employees exceeded 100, deficiencies in management regulations, procedures, and inscriptions became increasingly prominent, and the challenges were very severe for this young team that lacked relevant experience. Uneasiness and doubts led to the loss of talent, and the company fell into a period of turmoil. Li Wei's team sought advice from other companies, learned a lot about management theory, and stepped up the introduction of management talents, and took a multi-pronged approach to overcome the difficulties.
Talking about the current entrepreneurial environment, Li Wei believes that the entrepreneurial suspension policy provides convenience for college students to start their own businesses, allowing them to temporarily get rid of the burden of schoolwork and devote themselves to the hard work in the early stages of entrepreneurship. Now they can graduate before reaching the maximum number of years of study. For junior students who are interested in starting a business, he also put forward some suggestions based on his own experience.“Finance and law, learn as well as you can. "Contract signing, salary payment, tax payment... everything is microscopic, testing the ability and quality of managers at every turn. Especially in core positions involving trust issues, professional knowledge and experience are particularly valuable. Therefore, for future managers, campus study is a golden opportunity that cannot be missed. If you are not confident, you can first try to start a business on campus with lower startup costs and less pressure to survive. After all, After graduation, work for a start-up company or a large company for two or three years before starting a business. Regarding the choice of entrepreneurial direction, Li Wei believes that the trial and error process is inevitable. Only through repeated attempts can one find the right fit for the market. He concluded that the threshold for the Internet education industry is not high, and the key is to keep learning and thinking in order to move forward ahead of others.
"The things you do really touch some people, influence some people, and make some people gain something, and you will feel a sense of accomplishment at that time. If you create something from scratch, and it is liked by people, you will feel that it is worthwhile to do it." Regarding the over-commercialization problem in the current online education market, Li Wei said that "taking responsibility for the user's learning effect" is the foundation of development. At present, the Jiguang Word team, which has millions of users, will continue to focus on optimizing product experience and content quality, and "let the learning effect speak for itself."
With determination to innovate, in-depth exploration, and pragmatism and responsibility, Li Wei and the Qingke team will continue to ride the wave of entrepreneurial business in the mobile Internet era and sail towards new glory.
