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【Editor's note] The spring breeze of thousands of miles urges the peaches and plums, and the hard work cultivates the new ones. Only good teachers can bring good education. The first-class education level of the w88 casino is due to this team of high-quality professional teachers with noble ethics, professional skills, reasonable structure and full of vitality. In the special years when the epidemic is raging, Huiyuan teachers use their actions to fulfill their original mission, use their responsibilities to demonstrate their true qualities as party members, and use their great love to interpret their teachers' ethics. As the 36th Teachers' Day approaches, let us share the touching stories of a group of outstanding teachers in Huiyuan. They are Huiyuan“Gardener”7485_7535
Xiong Wei, teaching pacesetter: good at teaching and tireless in teaching
Reporter Yinmeng
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Xiong Wei，Associate professor at the International Business w88 casino of the w88 casino. He teaches courses such as "Marketing Management", "Business Research", and "Freshman Seminar" at the w88 casino. YuIn 2017, he participated in the case database construction project of the undergraduate experimental course of the w88 casino, "Business Research", and participated in the ideological and political construction of the course "Freshman Seminar - My Market I Make the Decision" at the w88 casino in the 2020 Central University Education and Teaching Reform Special Project. Won many awards including guiding our undergraduate team to participate in the "PEAKTIME Rush Hour Business Simulation Competition" national championship in 2017 and fourth place in the global finals. In the past three years, Xiong Wei has taught two undergraduate courses and six classes. The average student evaluation score is 96.0, and the average supervisor evaluation score is 97.7. There are many scientific research results.
Professional teaching: ten years of sharpening a sword
In terms of undergraduate teaching of professional courses, Xiong Wei analyzed the "Freshman Seminar" and "Business Research" that he lectured. Regarding the "Freshman Seminar", Xiong Wei believes that the freshmen who take this course have just finished the highly competitive college entrance examination and are at a turning point in their lives and learning patterns. In the past, their learning in high w88 casino was more purposeful, the learning content was relatively structured, and there were people to supervise them, so they were more motivated to learn. Entering university and facing a new stage of learning and life requires a kind of understanding and reshaping of learning goals and methods, and the purpose of the freshman seminar is to provide timely guidance to freshmen. Not only that, because the freshman seminar is the first course for students under the general admissions system after entering the w88 casino, it also undertakes the task of providing students with an understanding of business and guiding the direction of sophomore majors. These are exactly what Xiong Wei considers to be the essence of freshman seminars.
On this basis, Xiong Wei further analyzed the characteristics of the "Freshman Seminar" she taught. First of all, from the perspective of professional characteristics, since the students she is responsible for teaching are all students from international business schools, the courses are biased towards business. As a teacher majoring in marketing, Xiong Wei’s starting point when teaching is the learning of professional knowledge and ability development related to business and finance. Second, in terms of personal understanding, as someone who has taught this course for five years“Old teacher”, Xiong Wei has his own understanding of this course. In her view, freshmen Q lack basic knowledge of business. If freshmen are given case analysis or research tasks that require professional interpretation at this time, firstly, they will lose sight of one thing and secondly, it will undermine their confidence and interest, and affect their in-depth study of professional courses in the future. Therefore, Xiong Wei is not eager to systematically teach the concepts, theories, frameworks and methods of business management and marketing in this course. Instead, he cultivates students’ interest and yearning for business studies, uses marketing as the background wall and entry wall, and encourages students to think and form critical thinking.
In order to achieve this teaching goal, Xiong Wei focused on two aspects of teaching content during daily classes: First, guidance on future career planning, for which two experts were arranged to participate in classroom activities. One is to invite academic elites, such as young scholars who have made certain academic achievements in the world; the other is to invite industry elites, such as corporate executives or marketing directors. In this way, students are reminded to think about and prepare for career prospects such as further study or employment and entrepreneurship after graduation. Another component is a simulation model of business management. First divide the whole class into groups, and each group simulates a company to make management decisions and operations.3-5In the simulated operation of 14529_14584|, we felt the market rules and the role of various management functions. In the end, each group competed in performance to determine the outcome. Through such a game-like learning method,"Moisturizing things silently" cultivates students' interest in business and helps them build confidence in studying professional courses in the future.
In addition to "Freshman Seminar", Xiong Wei also has a profound understanding of the "Business Research" course. Different from the freshman seminar, students who take this course have already experienced professional diversion and have a clear future professional direction. This course is a required basic professional course for marketing majors. It is different from many knowledge-oriented management and marketing courses and is more biased towards universal business methodology. In terms of teaching, Xiong Wei captured its highly practical characteristics and went to companies to look for real business research cases before each semester.2-5Zhou invited corporate guests to the w88 casino to release market research projects. Regarding the purpose of doing this, Xiong Wei said:“I want students to realize that business research not only requires familiarity with theory, but also because in reality, companies actually encounter business difficulties and tasks, which require us to identify problems, determine goals, conduct research, draw conclusions, make suggestions, make reports, and improve their business decisions.” To this end, Xiong Wei divided the learning resources according to 1:1:1To set:“Theoretical lectures” explain basic scientific concepts, theories, and methods; “Case analysis” enables students to understand and master these concepts, theories, and methods; “Research projects” allow students to have the opportunity to apply theory to practice and have the ability to conduct business research. A three-pronged approach is used to achieve the teaching goals in an all-round way. For example, in this year’s online course, Xiong Wei invited executives from Yunnan Baiyao Group. The company launched the mushroom business in the health sector two years ago. This time, Mr. Xiong invited them to publish research projects in the "Business Research" and "Brand Communication" courses to investigate consumers' attitudes and lifestyles towards healthy light snacks. It is the organic combination of the three "1's" that constitute Xiong Wei's unique and vivid business research course, which enables students to not only learn knowledge but also exercise their abilities.
Guidance competition: guide students to gain active thinking from the competition
In addition to undergraduate teaching, Xiong Wei has also guided various types of competitions over the years. Xiong Wei's understanding of this is: If a person invests his youthful enthusiasm in a time and space like university, it is not enough to just complete the first class of study, and it is inevitable to feel regret when looking back on the past. Therefore, the establishment of second and third classes is very necessary. Compared with social practice, academic competitions can effectively focus on the courses they usually learn, allowing students to have the opportunity to practice and improve before they truly enter the society.
Xiong Wei has a high enthusiasm for guiding academic competitions.“I strongly support students to participate in subject competitions when they have enough ability to study. As long as they are professional counterparts, I will basically be willing to help and guide students, but my first sentence is to ask, ‘What do you need me to do?’, because I have to carefully weigh whether I can really provide the necessary help to the students.”
The experience of guiding students in competitions gave Xiong Wei the most intuitive feeling that the students started fromGains in both "process" and "result". In terms of process, the competition provides high-intensity training for students’ analytical, decision-making and communication skills, and the students have made great progress in the process. In terms of results, regardless of whether they win the prize or not, students who have participated in the competition can improve their understanding of the management profession and fully understand that the many management functions in an enterprise are not separated or independent. When a decision-maker makes corporate decisions from the perspective of long-term dynamic management of the entire enterprise, these must be clearly understood. This understanding makes them more interested in professional learning. Xiong Wei bluntly said: "Comparing students who have had competition experience, it is not difficult to find that in the past, students were often passive in learning and had to wait for the teacher to assign tasks before they followed suit. Students who have participated in competitions will often see them standing in the corridor and actively asking teachers of various subjects questions. This is active thinking. The development of critical thinking is often stimulated and trained in this process."
Academic Research: Seizing the Future of the Digital Age"Pulse"
In addition to teaching, academic research is also a necessary task for university teachers. When asked about the most satisfactory scientific research results, Xiong Wei said very modestly“I don’t have any particularly influential results worth talking about.” However, among them, Xiong Wei did some research on the R&D-marketing interface management in high-tech marketing during his doctoral period, which is very meaningful for current high-tech enterprises to improve the transformation and market performance of technological urban reform.
In the future, Xiong Wei focuses on the changes in consumer behavior and consumer psychology in today's digital era. She hopes to establish the relationship between marketing and consumer experience and summarize the rules of business operations in the digital era. Therefore, now and in the next few years, Xiong Wei will personally and guide students to carry out research in this area.
Message: Carry forward the spirit of the University of International w88 and embrace the responsibility of the times
When asked about the most impressive thing at the University of International w88, Xiong Wei thought for a while and said:"That's really too much." Indeed, in Xiong Wei nearly 3023175_23257“This is the teacher who teaches 4P! "Xiong Wei was very moved after hearing this, not because the students could remember her, but because the knowledge she imparted did have a long-lasting impact on them. This is the most proud and gratifying thing for her.
In Xiong Wei’s eyes, w88 students have three characteristics: strong expression ability, clear business thinking, and global vision. She said frankly:"There is a real case where a USTC student participated in an internship interview. The position he filled in did not fully match his major, but he rushed all the way to the end. After he was hired, he also asked about it, and the reply he got was, 'Students from USTC have a certain flavor.'" In Xiong Wei's view, this "flavor" is global business thinking, and it is also the core advantage of USTC students. She believes that this advantage must be maintained and carried forward no matter what. "Today, there are more than 700 marketing majors in China. If you want to stand out, you have to ask yourself whether you have the English expression skills and business critical thinking that are the characteristics of the International w88 casino."
Finally, Xiong Wei mentioned that he hopes students will not be satisfied with being rich and contented, but should have a broad mind and a sense of mission of the times.“I wish the University of w88 and Economics a bright future and open up a world of their own! ”
