w88 casino News Network (Contributed by the National Institute of Opening up)On September 26, the theme seminar "Integration of Digital Economy and Real Economy Empowers the Growth of 'Specialized, Special and New' Enterprises" was successfully held, hosted by the National Institute for Opening-up at the w88 casino and co-organized by the Beijing Enterprise International Business Research Base. The meeting was chaired by Professor Wang Fenmian, deputy director of the Department of Management of the w88 casino of International Business and researcher at the National Institute for Opening up to the Outside World. Professor Xing Xiaoqiang, Director of the Research Office of the w88 casino, and Assistant Professor Luo Xiaopeng of the w88 casino of International Business were invited to attend. Members of the research team attended the meeting.
The beginning of the meeting,Professor Wang Fenmian, project leader of the National Institute of Opening-up’s “Research on Deep Integration of Data and Reality to Support the Digital Transformation of ‘Specialized, Specialized and New’ Enterprises”I expressed my gratitude to the participating experts for their attendance, and introduced the research background, core content and research progress of the topic.
In the expert discussion session,Professor Xing Xiaoqiang, Director of the Research Office of the w88 casinoFirst, from the perspective of business model, he shared the path and mechanism of the integration of digital economy and real economy in the manufacturing industry, and provided detailed explanations and explanations through specific enterprise cases. With the help of domestic technology manufacturing enterprise cases, Professor Xing Xiaoqiang pointed out that in the context of digital-real integration, the key to achieving industrial digitization and the coordinated development of the digital industry lies in how to shift from a product-centered hardware business model to a customer-centered service business model. In this transformation process, digitalization plays an important role. Furthermore, he pointed out that the existence of institutional pressure drives enterprises to transform from product business models to new service business models, and in the process of transformation, the construction of digital service capabilities is derived. Finally, Professor Xing Xiaoqiang shared his experiences during the case study process and proposed that case studies are particularly suitable for studying new phenomena and constructing new theories. It is necessary to combine academic theoretical research with corporate practical issues and focus on training one's own theoretical acumen.
Luo Xiaopeng, Assistant Professor, w88 casino of International Business, w88 casinoShared its cutting-edge research on “The Impact of Mobile Data Costs on Consumer Price Sensitivity”. This study is based on the online platform hotel booking scenario and analyzes the impact of using different types of network data on price sensitivity differences in consumer choice and hotel booking. The research conclusions have important reference significance for understanding consumer behavior and the formulation of "specialized, special and innovative" corporate marketing strategies in the context of the integration of the digital economy and the real economy. Furthermore, Assistant Professor Luo Xiaopeng shared his experience on how to conduct high-quality research and publish high-level research results based on China's unique data and research scenarios. The participating experts held a heated discussion on this topic.
Professor Wang Fenmian, researcher at the National Institute of Opening upShared relevant research on "In-depth integration of data and reality to support the digital transformation of 'specialized, specialized and innovative' enterprises". Professor Wang Fenmian pointed out that the digital transformation of small and medium-sized enterprises is the key and difficult point that affects the deep integration of the digital economy and the real economy. "Specialized, specialized, new" enterprises are the vanguard of small and medium-sized enterprises, and their digital transformation has a demonstration effect and a leading role. Therefore, assisting the digital transformation of "specialized, specialized, special new" enterprises is a key breakthrough to solve the dilemma of deep integration of digital and real economies. Professor Wang Fenmian believes that the deep integration of data and reality can empower "specialized, specialized and innovative" enterprises to realize the digitization of production and operation, digitization of organizational management, digitization of industrial collaboration and digitization of agile innovation. To accelerate the digital transformation of "specialized, specialized, special new" enterprises, it is necessary to build a digital transformation empowerment platform for "specialized, specialized, special new" enterprises, reduce the cost of digital transformation of "specialized, specialized, special new" enterprises, promote the integration of industrial ecology, build a data sharing circle for the entire industry chain of "specialized, specialized, special new" enterprises, strengthen integrated services for the digital transformation of "specialized, specialized, special new" enterprises and provide them with precise policy support.
Finally, Professor Wang Fenmian concluded in his speech that in this seminar, based on different methods such as case studies and empirical studies, experts and scholars discussed new phenomena, new theories, and new discoveries under the theme of digital-real integration from multiple perspectives such as digital services, business model innovation, digital consumption behavior, and mobile data costs. This provided inspiration and reference for the team to further deepen and promote the research on "deep integration of digital and real to support the digital transformation of 'specialized, specialized, new,' enterprises." With the support of the National Institute for Opening up, the research team will continue to focus on the key issues and practical challenges of my country's "specialized, special and new" enterprises in the context of digital-real integration, deepen theoretical research, strengthen practical exploration, and use high-level research results to better support the deep integration of my country's digital economy and the real economy and the high-quality development of "specialized, special, new" enterprises.
