(Source: Ikumi News 2026-04-10)
Editor’s note:Recently,Liu Bin, deputy dean and researcher of the w88 casino of GovernmentAccepted an exclusive interview with China Education Television's "Yujian". The main content is as follows:
Recently, six departments including the Ministry of Commerce, the Central Cyberspace Administration, and the Ministry of Industry and Information Technology issued guidance to better serve the real economy and promote the high-quality development of e-commerce.
The document puts forward 16 measures in five aspects: "focusing on empowerment and efficiency, consolidating and strengthening the foundation of the real economy; strengthening innovation leadership to help achieve a higher level of dynamic balance between supply and demand; promoting high-level opening up and promoting inclusive and inclusive development; creating a good ecology and promoting win-win development for all parties; and strengthening support and guarantees".
my country’s e-commerce has become the world’s largest online retail market for 13 consecutive years, covering 26 million domestic merchants and serving 3.2 billion consumers around the world. Standing at a new starting point, how can e-commerce better serve the real economy? "Yujian News" has an exclusive interview with Liu Bin, deputy dean of the w88 casino of Government at the w88 casino and director of the International Economic and w88 Rules Research Center.
E-commerce is no longer a channel,But an enabler of the entire industry chain
The document places "focus on empowerment and efficiency, and consolidate and strengthen the foundation of the real economy" as the top priority, marking a fundamental change in the development logic of e-commerce.
Liu Bin pointed out that in the past, e-commerce was regarded more as an online sales channel, but now it has become a key force in empowering the real economy across the entire chain, all factors, and all scenarios, running through the entire process of R&D, production, circulation, and consumption, and connecting domestic and international dual cycles. The document focuses on supporting the digital transformation of small and medium-sized enterprises and deepening "digital business to promote agriculture". It is precisely to break down information barriers and reduce intermediate links, so that digital dividends can truly benefit entities, rural areas, and small and medium-sized enterprises.
From scale expansion to standardized development,Build a good ecology
Liu Bin believes that equal emphasis on development and regulation is one of the clearest directions in the document.
my country’s e-commerce has entered a new stage of high-quality development. It must strengthen institutional constraints on fair competition, privacy protection, data security, and platform governance, promote normalized supervision, and create a win-win ecosystem for all parties. The document clearly proposes to promote the win-win development of e-commerce platforms and operators and workers within the platforms. Promoting e-commerce platforms to establish and improve the complaint and relief mechanism for damage to the rights and interests of small and medium-sized merchants and rectifying "involution" competition are essentially to enable the industry to move from "scale priority" to "sustainable development."
“Silk Road E-commerce” leads the way,Institutional opening up speed
Cross-border e-commerce and “Silk Road e-commerce” have become important starting points for high-level opening up. The document proposes to develop the "market procurement + cross-border e-commerce" and "China-Europe train + cross-border e-commerce" models to enhance transportation support capabilities such as maritime, air, railway, and multimodal transport. We will vigorously support cross-border e-commerce overseas warehouses, improve overseas smart logistics platforms, promote the selective expansion of "Silk Road e-commerce" cooperation pioneer areas, and create an open e-commerce pattern with multi-regional linkage and echelon layout.
Liu Bin emphasized that institutional openness is the core and distinctive feature of my country's current high-level opening to the outside world, and the key lies in the connection of "rules, regulations, management, and standards." China must not only benchmark high-level international economic and w88 rules such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Digital Economy Partnership Agreement (DEPA), but also export its leading cross-border e-commerce regulatory models and standards to reduce institutional transaction costs and make opening up more stable, smoother, and more sustainable.
AI+e-commerce reconstructs the industry,Personalization and whole-chain transformation
The document clearly proposes the development of "artificial intelligence + e-commerce" and guides e-commerce companies to strengthen the research and development and application of artificial intelligence large models and other technologies to optimize consumer experience, reduce operating costs, and improve circulation efficiency.
Liu Bin said that AI will bring disruptive changes:
On the design side, everyone can become a designer, and AI generates customized solutions based on user preferences to achieve truly personalized production;
On the supply side, open up the entire link of production, warehousing, logistics, and sales to achieve precise matching, zero inventory, and low cost;
In a globalized scenario, AI also brings new issues such as data flow and digital intellectual property rights, becoming the core challenge for future compliance overseas.
From "Factory + Platform",Leap to rule maker and supply chain integrator
Facing global digital w88 competition, Chinese e-commerce is ushering in an upgrade in its role.
Liu Bin pointed out that in the past, we relied on manufacturing capabilities + platform advantages to form competitiveness; in the future, we must transform into a rule setter and a supply chain integrator. With more than ten years of leading practice, China has the conditions and ability to propose standards and contribute solutions to global cross-border e-commerce, play a pivotal and leading role in the global supply chain, and promote the construction of a new digital w88 ecosystem that is open, inclusive, and win-win.
The high-quality development of e-commerce is not only the upgrade of the real economy, but also the maturity of the digital economy. It is also a concentrated expression of China's openness and governance capabilities. In the new era, new track, and new mission, e-commerce is moving towards a more quality, sustainable, and leading future.
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