w88 casino News Network (Alumni AssociationFeed)On April 14, the third event of the UIBE Apollo Equity Investment Club’s “Lighthouse Lecturer Program” concluded successfully. This event invited Mr. Feng Xinqiang, a 1998 alumnus of the Department of Humanities of w88 casino, assistant to the chairman of Blue Green Twin Cities Holdings Co., Ltd., and director of Blue Green Twin Cities Technology Group, as the keynote speaker. Alumnus Feng Xinqiang shared the theory of real estate investment with alumni around the theme of "From 'heavy' through 'light' to 'combination of light and heavy' - the investment value of Chinese real estate", introduced the creation and development history of the Blue and Green Twin Cities, and talked about his experience in investing in enterprises, projects and investment models in the field of real estate investment. This event was held in the form of an online Tencent meeting, with more than 80 alumni of the club participating in the meeting.
Lecture poster
At the beginning of the meeting, alumnus Feng Xinqiang interpreted the connotation of the lecture theme and shared his career journey in the real estate industry. fromFrom "Green City" to "Blue City", and then to "Blue-Green Twin Cities", he combined his personal experience to describe the development trajectory of China's real estate industry from "heavy" to "light" and then to "a combination of light and heavy". He believes that in the past, the real estate investment model was mainly "investment-heavy", that is, the integration of investment and development; around 2010, the "asset-light (construction agency)" approach began to emerge; after 2020, the inherent model flaws of the pure "asset-light (construction agency)" model have become prominent, and now the real estate investment method is evolving in the direction of "combination of light and heavy investment (co-construction)".
Three stages of real estate development
Subsequently, alumnus Feng Xinqiang from"Focus on investment - light on assets - combination of light and heavy", "asset management + construction management + digital management + operation management", and "investment in enterprises - investment projects - investment model".
In the first dimension, alumnus Feng Xinqiang made an in-depth analysis of the three stages of the real estate industry, namely the land dividend stage, the scale dividend stage, and the management dividend stage, and made a detailed horizontal comparison of the stage characteristics, supply and demand relationship, etc. of each stage. By sorting out and deducing the development trajectories of the three stages, he said that after urbanization reaches a certain stage, the development models of China, Europe and the United States and other countries will gradually converge. Based on this, it can be basically judged that China has entered the post-real estate era, which is basically marked by the gradual separation of investment and development.
Following this, alumnus Feng Xinqiang explained the second dimension“Asset management + construction management + digital management + operation management” is the future business development model of real estate. Centering on the quality of life and the changing process of quality of life, all parties including asset management platforms, development entities, deconsolidation entities, and operating entities have service requirements for nourishing life, creating life, marketing life, and operating life, thus forming a future real estate business development system. He said that in order to support this system, there are four key elements: brand, quality, efficiency and benefit. He explained the gradual superposition and bursting effect of the four key elements based on the business experience of the Blue and Green Twin Cities.
Finally, entering the third dimension"Invest in enterprises-invest in projects-invest in mode". Regarding real estate investment itself, alumnus Feng Xinqiang explained the investment orientation and factors of concern. He believes that investment orientation can be divided into three aspects: investment companies, investment projects, and investment models, and the focus factors involve strategic and economic aspects.
Investment orientation
In the question and answer session, alumnus Feng Xinqiang introduced his understanding of corporate philosophy and customer loyalty around the company equity changes he encountered in his career, and expressed his thoughts onAnswers to questions such as "The development of ESG and REITs ratings in China" and "How the decline in the ratings of real estate companies in the shared content affects their financing".Alumnus Feng Xinqiang dug deep into his twenty-year real estate career experience and comprehensively shared his unique knowledge and insights on the real estate industry from the aspects of history, development trends, investment concerns, etc., bringing inspiration and thinking to alumni. In the future, Apollo Club will continue to shine, inviting outstanding alumni to participate in the Lighthouse Lecturer Program and focus on industry insights.
