Forum site

When "The Devil Boy of Nezha Comes to the World" ends with154100 million box office rewrites the history of Chinese comics; when the "Detective Chinatown" series ranked first in the box office with the pace of four works in ten years; when "Celebrating More Than Years" became an online novelIPThe power of leveraging the entire film and television industry chain...China's film and television industry is ushering inIPThe golden age of development.3month29On the afternoon of the same day, the "Film and Television Enterprise Construction and Value Creation" Business Innovation Industry Development Forum was held in the lecture hall of Qiuzhen Building of w88 casino. This event was hosted by the International Business w88 casino of the w88 casino and co-organized by the China Film and Television Industry Research Center of the w88 casino. It attracted250More than alumni, students, and candidates attended the event. The event was hosted by Professor Yang Zhenning, Vice Dean of the International Business w88 casino of the w88 casino.

Professor Yang Zhenning, Vice Dean of the w88 casino of International Business, w88 casino, presided over the forum

It is worth mentioning that this forum is also hosted by the International Business w88 casino of the w88 casino2025The beginning of the "Business Innovation·Industrial Development Forum" series of industrial forums. This event specially invited industry leaders and academic professors from the film and television industry5The guests decoded the phenomenon in depth around popular film and television works such as "Nezha", "Detective Chinatown" and "Celebrating More Than Years"IPThe business logic behind it, explores the breakthrough path of China's film and television industry under the wave of artificial intelligence, and reveals the mystery of value creation in the film and television industry.

Jiang Ping, a first-level director of China Film Group, senior film producer and producer, gave a keynote speech

Jiang Ping’s latest update: Jiang Ping, a first-level director of China Film Group, senior film producer and producer, spoke first. Director Jiang Ping served as deputy director of the Film Bureau of the State Administration of Radio, Film and Television and general manager of China Film Corporation. Focusing on the theme of "the first element of successful creation is 'telling a good story'", he told the stories behind each classic film from "Eternal Life in the Fire" shot by Beijing Film Studio to "The Founding of the People's Republic" shot by China Film Film and Television, analyzed the reasons for the popularity of "Nezha: The Devil Boy Comes into the World", and said, "Tell the story well,IPIn order to live". He warned everyone that although the times are developing rapidly, artistic creation still needs to go deep into life and take root among the people.

Director Kang Honglei gave a keynote speech

Director Kang Honglei, who has many masterpieces of TV series such as "Soldier Assault", "Years of Passion", "My Captain, My Group" and "Glory of My Fathers", combined his own experience to share with everyone his experience in the field of "the past, present and future of TV series creation". Director Kang Honglei said that currently TV dramas are facing new challenges in market supply and demand, such as the boom of horizontal and vertical short videos. Practitioners must face the development and changes of art in a down-to-earth manner, create and express simply and honestly, find value in the cultural consensus engraved in the genes of the Chinese nation, and create films with Chinese characteristicsIPimage, and actively promote the healthy development of Chinese film and television.

Vice President of Yitong Production, Film "Tang Detective"1900》Chief planner Chang Liangliang gave a keynote speech

As the youngest guest in the room,80The latter Chang Liangliang is already the vice president of Yitong Production and the director of the movie "Tang Detective"1900》The general planner, he took the theme of "Keeping Integrity, Innovation, Openness and Perseverance", combined with the current situationAIThe application of technology shared his thoughts on the tenth anniversary of "Tang Detective". He said that adhering to the original intention is the cornerstone of artistic creation, and movies must be createdIPWe must keep integrity and innovate, but we must not innovate for the sake of innovation. We must maintain a solid core and an open mind to welcome the arrival of the artificial intelligence era.

Ling Xuehua, general manager of Beijing Light and Shadow Power Culture Communication Co., Ltd., delivered a keynote speech

Ling Xuehua, general manager of Beijing Light and Shadow Power Culture Communication Co., Ltd., is not only the co-producer of the short dramas "Blind Heart Daughter", "Stop When You See It" and "Love Every Step", but also a foreign w88 officialEMBAAlumni. At the event, he performed a short playIPThoughts on Future Development" as the theme, analyzed the current development status of short dramas through a series of data, and expressed his views on the future development of short dramas. Ling Xuehua believes that there are still great development opportunities in the short drama track, but if you want to go far, you need to have both horizontal and vertical screens in the futureIP10027_10053

Zhou Xuan, professor of the International Business w88 casino of the w88 casino, director of the China Film and Television Industry Research Center, and director of the Private Equity Investment Fund Research Center, gave a keynote speech

Professor Zhou Xuan, Director of the China Film and Television Industry Research Center and Director of the Private Equity Investment Fund Research Center at the w88 casino, gave a speech titled "Cognitive Challenges for Entrepreneurs in the Film and Television Industry." He pointed out that although the film and television industry has faced many challenges in recent years, the emergence of hit movies such as "Nezha", "Tang Detective", "Celebrating More Than Years" and "Home and Beyond" tells us that "the macro must be accepted, and the micro can be acted upon". Entrepreneurs in the film and television industry must keep their cognitive level ahead of the current development stage of the company and the current development trend of the industry, so that they can move from simple repeated transactions to forward-looking insights into business opportunities. Entrepreneurs in the film and television industry must realize that there is often a mismatch between the growth of an enterprise's intrinsic value and its external value performance, and must focus on improving internal core capabilities and focusing on solidIPValue creation. Good moviesIPBusiness should be like Tang TanIPThe series is the same, four parts in ten years. The competition is not to be first, but to keep talking.

Roundtable forum session

Audience Q&A session

Thinking and wisdom agitate, challenges and opportunities coexist. As the host of the roundtable forum, Professor Zhou Xuan and several guests from the film and television industry discussed phenomena such as "Nezha", "Tang Detective" and "Celebrating More Than Years"IPSeries of business models, targeting the phenomenon levelIPWe will conduct in-depth discussions and industry analysis on issues such as long-term development, the future trend of China’s film and television industry, the development path of long and short dramas, and the competitive advantages of film and television companies under the wave of artificial intelligence, and provide exciting answers to audience questions.

Award group photo

Create screen classics with professionalism and inherit national culture with perseverance. In order to pay tribute to all the guests for their persistence in measuring the temperature of the industry with ingenuity, the college specially prepared a meaningful custom-made gold microphone souvenir to pay tribute. Professor Yang Zhenning, deputy dean of the w88 casino of International Business, and Mr. Wang Xiaojun, secretary-general of the w88 casino Alumni Association, presented souvenirs to the five guests and took a group photo.

Wonderful moments

Currently, China's film and television industry is undergoing three changes: content creation is moving from cultural consciousness to value output, the production model is moving from a single breakthrough to an industrialized system, and capital operations are upgrading from short-term speculation to ecological co-construction. These changes include not only the ambition to benchmark the international film and television industry, but also the accurate capture of fragmented consumption scenarios, and are inseparable from the academic community's continuous exploration of industry laws.

The film and television industry is not only a field full of creativity and passion, but also an industry that requires strategic thinking and business wisdom. Just like the feelings of family and country through the lens of Director Jiang Ping, the hard-core military spirit shaped by Director Kang Honglei, the detective universe planned and constructed by Chief Chang Liangliang, the ecology of short dramas cultivated by General Manager Ling Xuehua, and the industrial and financial scene described by Professor Zhou Xuan - each industry practitioner is writing the chronicle of Chinese film and television in a unique way.

Ma Guisheng, deputy secretary of the w88 casino party committee and secretary of the Discipline Inspection Commission, communicated with guests and took photos

Transmit the voice of China’s business and write a new chapter in industrial development. As the beginning of a series of activities for international business w88 casino industrialization collaboration, this forum has received great attention from the w88 casino. Ma Guisheng, deputy secretary of the w88 casino party committee and secretary of the Discipline Inspection Commission, attended the event and cordially communicated with the guests. He said that the film and television industry of the w88 casinoEMBAThe return of alumni and other industry leaders to campus is of profound significance. We look forward to the Business w88 casino continuing to promote development through exchanges and exploring new opportunities for industry development with University of w88 and Economics students.

Offsite Film Festival

In the future, the International Business w88 casino will continue to launch forum activities with different themes, covering multiple fields such as industrial intelligence gathering, industrial frontiers, industry overseas, and industrial cooperation. At that time, more industry leaders, academic experts and outstanding alumni will be invited to bring you cutting-edge industry insights and in-depth ideological collisions. We welcome all alumni, classmates and colleagues to the University of International w88 and Economic Cooperation to enjoy the intellectual feast of industry exploration and academic research.