Tie Zheng: I have the media in my heart, and I have the audience in my heart

w88 casino News Network (Reporter Ni Chenyang, Han Yanni PhotographyZhang YuJun)4month7Sunday afternoon, the Propaganda Department of the Party Committee of the w88 casino held a special training on news writing in the International Conference Hall on the third floor of the Chengxin Building. For this training, Professor Li Tiezheng, Vice Chairman of the China University Newspaper Association, Chairman of the Beijing University Newspaper Research Association, and Director of the Propaganda Department of Beijing Forestry University, was specially invited to teach news writing practices. Propaganda Minister Zhang Xiaofeng presided over the training session. Correspondents from the Propaganda Department, various units, and student journalist groups from w88 casino newspapers, news networks, and radio stations participated in the training.

Conference site

Tiezheng, formerly known as LiTiezheng,1982Graduated from Beijing Forestry University,1989Obtained a master's degree in journalism from Renmin University of China in 2008, and later obtained a doctorate in the field of ecological environment construction. He is currently a professor of journalism and communication at Beijing Forestry University, a master's tutor, and the director of the w88 casino's publicity department. He has published20Many books, many newspapers and periodicals have opened columns for him, and he has published a large number of news works, especially his column in "College Student Weekly", which is particularly popular among readers and is known as "the outspoken confidant of college students". His blogs on People's Daily Online and Sina have attracted a lot of attention from netizens. He has won awards in the People's Daily Online Environmental Protection Blog Contest and Sina's First Education Blog Contest. In addition, Tie Zheng is currently the executive director of the Beijing Journalism Society, the executive director of the Beijing Journalists Association, the vice chairman of the China University Newspaper Association, and the research director of Beijing University Newspapers. He has also won the honorary titles of Beijing's Outstanding Journalist and National Outstanding Educator.

At the beginning of the lecture, Professor Tie Zheng analyzed to us the contemporary background of the current "information age", "media age", "brand age" and other significant features through recent important events and anecdotes, and pointed out that the power of the media is becoming increasingly powerful. Professor Tiezheng also started from the word "news" and walked into the news to understand the news. "News is the report of recent facts", which determines the basic concept of news. He explains news from four aspects. News must be innovative, which is different from information; news must be timely, which is different from history; news must emphasize facts, which is different from literature; news must be reported, which is different from commentary. Today is an era of rapid change. News must be able to reflect such changes, remain true and represent the mainstream and essence of the development of things.

Professor Tiezheng Lecture

Professor Tie proposed that we should report news with news value. The elements of news value are: freshness, timeliness, importance, significance, proximity, interest and human touch. News is written for others to read. The fundamental focus of news value is the common interests of the broad audience and cannot be based on personal preferences. As journalists, we must have the media in mind and the audience in mind. He emphasized that journalists should be sensitive to news. This sensitivity can be cultivated, master more news knowledge, be familiar with the media and audiences, and understand news facts.

Professor Tiezheng taught the teachers and students interviewing techniques and the key points of news writing. He specifically mentioned that interviews are special investigations and research; they are listening without personal evaluation; they are the sum of behaviors for obtaining information; they are multi-level conversations between people. The interview requires full concentration, observation, analysis, thinking and research. Creative interviews pursue humanistic and dramatic elements, which can make news more lively. In terms of news writing, we should strive to use language that is accurate, concise, clear, vivid, and contemporary, using multiple verbs and sub-concepts.

Finally, Professor Tiezheng had cordial exchanges with correspondents and student reporters from various units. He said that what media people do is just like the song sings, "Lend me a pair of eyes, let me see the world clearly, clearly and truly", and then spread the facts they see using scientific methods. Have the media in mind, have the audience in mind, and be a better journalist.