w88 live casinoNovember 9，The seminar "Research on the Cross-Border Integration Development of Business, Tourism, Culture and Sports in Beijing" sponsored by the Beijing Institute of Opening-up at the University of International Business and Economics was successfully held，Teacher Xiong Wei, School of International Business, University of International Business and Economics、Professor Chen Ke、Associate Professor An Shenghui、Professor Sun Jin、Teacher Fang Dalu、Associate Professor Li Shihao、Associate Professor Luan Mo、Teacher Wang ShuxiaoInvited to attend the meeting，About how to promote tourism、Culture、The deep integration of sports and business，Innovative cultural tourism development model，Start a lively discussion。This seminar is hosted byProfessor Zhang Leinan, researcher at Beijing Institute of Opening up, University of International Business and EconomicsHost.

Teacher Xiong WeiProposed，Travel photography and other activities are effective ways to promote the integration of culture and tourism。She mentioned，Dong Yuhui and others are carrying out cultural and tourism related work across the country，By exploring local cultural characteristics，Create tourism products with distinctive regional identity。Professor Chen Ke mentioned the case of the combination of "Black Wukong" and Shanxi culture，Triggered on-site experts、Scholars discuss how to use popular IP to integrate with regional culture，Thoughts on creating special tourism projects。

Associate Professor An ShenghuiFirst shared practical cases of cycling and other sports activities in the integration of culture and tourism，And emphasizes that the implantation of sports activities has injected new vitality into traditional tourism。Also，Music festivals and other activities will also release the vitality of the cultural tourism industry，For example, the Mingchao Qianfan Music Festival held in Changping District, Beijing attracted hundreds of thousands of young tourists，Although the ticket price is as high as 1188 yuan，But still in short supply，Shows the strong appeal of cultural tourism activities to young people。Professor Sun Jin analyzed the current trends in cultural tourism activities，Point out that various regions are actively promoting their own characteristics、Integration of regional characteristics and traditional Chinese culture，Via Night Economy、Integration of international economy and national culture，Created many successful cases，Bringing new growth points to the cultural tourism industry。

Teacher Fang DaluEmphasis on cultural festival、The importance of combined cultural activities such as music festivals，Believe that these activities can enhance the display of local culture，Compared to a single solo concert，better reflects local attributes，Promote in-depth interaction between tourists and local culture。Associate Professor Li Shihao takes "Li Ziqi's comeback" as an example，Discussed with internet celebrities、A new model for big V cooperation to promote local intangible cultural heritage，believes that this kind of cooperation can effectively enhance the visibility and influence of local cultural tourism。

Associate Professor Luan Moemphasized the key role of social media in cultural tourism promotion，Think through social media platforms，Can capture traffic more effectively，Expand the influence of cultural tourism projects。Teacher Wang Shuxiao concluded and pointed out，The key to the cross-border integration and development of business, travel, culture and sports is to capture traffic、Innovation Mode，And pay attention to the excavation and dissemination of cultural depth，Through diversified integration methods，Work together to draw a new blueprint for the development of the cultural tourism industry。

Professor Zhang LeinanPoint out，The cross-border integration of business, tourism, culture and sports in Beijing has achieved remarkable results with policy support and industry collaboration，To further promote the cross-border integration of business, travel, culture and sports，Need to strengthen policy guidance，Provide fiscal and tax incentives and financial investment，Strengthen inter-departmental collaboration；Deepen industrial collaboration and innovative development；Improve service quality，Focus on consumer experience，Strengthen brand promotion；Deepen regional cooperation and international exchanges，Learn from international experience，Showcase the advantages of Beijing’s business, tourism, culture and sports industry。Also，Scholars take the recent college student cycling incidents in Zhengzhou and Kaifeng as examples，Emphasizes the suddenness of traffic events and the test of local government's ability to respond and undertake，Point out that such incidents have a "double-edged sword" effect。

This seminar provides new ideas and directions for the research on the cross-border integration development of business, tourism, culture and sports in Beijing，Provides valuable reference and inspiration for jointly promoting the high-quality development of China's cultural tourism industry。With the support of Beijing Institute of Opening up，The research team will continue to deepen the research，Exploring new paths for cross-border integration of business, travel, culture and sports，Together draw a new blueprint for cultural tourism。