w88 casino News Network (Contributed by the National Institute of Opening up)On November 9, the seminar "Research on the Cross-Border Integration Development of Business, Tourism, Culture and Sports in Beijing" hosted by the Beijing Institute for Opening up of the w88 casino was successfully held,Teacher Xiong Wei, Professor Chen Ke, Associate Professor An Shenghui, Professor Sun Jin, Teacher Fang Dalu, Associate Professor Li Shihao, Associate Professor Luan Mo, and Teacher Wang Shuxiao from the w88 casino of International Business and EconomicsInvited to attend the meeting, there was a heated discussion on how to promote the in-depth integration of tourism, culture, sports and business and innovate the development model of cultural tourism. This seminar is hosted byProfessor Zhang Leinan, researcher at Beijing Institute of Opening up, w88 casinoHost.

Teacher Xiong WeiProposed that travel photography and other activities are effective ways to promote the integration of culture and tourism. She mentioned that Dong Yuhui and others are carrying out cultural tourism-related work across the country and creating tourism products with distinctive regional identities by exploring local cultural characteristics. Professor Chen Ke mentioned the case of the combination of "Black Wukong" and Shanxi culture, which triggered on-site experts and scholars to think about how to use popular IP and regional culture to create unique tourism projects.

Associate Professor An ShenghuiFirst of all, he shared practical cases of cycling and other sports activities in the integration of culture and tourism, and emphasized that the implantation of sports activities has injected new vitality into traditional tourism. In addition, music festivals and other activities will also release the vitality of the cultural tourism industry. For example, the Mingchao Qianfan Music Festival held in Changping District, Beijing attracted hundreds of thousands of young tourists. Although the ticket price was as high as 1,188 yuan, the supply was still in short supply, demonstrating the strong appeal of cultural tourism activities to young groups. Professor Sun Jin analyzed the current trends in cultural tourism activities and pointed out that various regions are actively integrating their own characteristics, regional characteristics and traditional Chinese culture. Through the integration of night economy, international economy and national trend culture, they have created many successful cases and brought new growth points to the cultural tourism industry.

Teacher Fang Daluemphasized the importance of combined cultural activities such as cultural festivals and music festivals, believing that these activities can enhance the presentation of local culture. Compared with a single individual concert, they can better reflect local attributes and promote in-depth interaction between tourists and local culture. Associate Professor Li Shihao took "Li Ziqi's comeback" as an example to discuss new models of cooperation with Internet celebrities and big Vs to promote local intangible cultural heritage. He believed that this kind of cooperation can effectively enhance the visibility and influence of local cultural tourism.

Associate Professor Luan Moemphasized the key role of social media in cultural tourism promotion, believing that through social media platforms, traffic can be more effectively captured and the influence of cultural tourism projects can be expanded. Teacher Wang Shuxiao concluded that the key to the cross-border integrated development of business, tourism, culture and sports is to seize traffic, innovate models, and focus on the excavation and dissemination of cultural depth. Through diversified integration methods, we can jointly draw a new blueprint for the development of the cultural tourism industry.

Professor Zhang Leinanpointed out that the cross-border integration of business, tourism, culture and sports in Beijing has achieved remarkable results with policy support and industry collaboration. In order to further promote the cross-border integration of business, tourism, culture and sports, it is necessary to strengthen policy guidance, provide fiscal and tax incentives and financial investment, and strengthen inter-departmental coordination; deepen industrial collaboration and innovative development; improve service quality, focus on consumer experience, and strengthen brand promotion; deepen regional cooperation and international exchanges, learn from international experience, and demonstrate the advantages of Beijing's business, culture, and sports industry. In addition, scholars took the recent college student cycling incidents in Zhengzhou and Kaifeng as examples, emphasizing the suddenness of traffic events that tests the local government's ability to respond and undertake, pointing out that such incidents have a "double-edged sword" effect.

This seminar provided new ideas and directions for the research on the cross-border integration development of business, tourism, culture and sports in Beijing, and provided valuable reference and inspiration for jointly promoting the high-quality development of China's cultural tourism industry. With the support of the Beijing Institute of Opening up, the research team will continue to deepen research, explore new paths for cross-border integration of business, tourism, culture and sports, and jointly draw a new blueprint for culture and tourism.