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Leader’s Speech

Conference byCultural and Leisure Industry Research Center of w88 casinoDirector Wu Chengzhong presided over,Bao Hong, Vice President of Beijing Union University, Zhang Cuiping, Director of the International Cooperation and Exchange Office of the w88 casino, and Teng Yun, Secretary of the Party Committee of the w88 casino of Public Administration of the w88 casino, delivered welcome speeches and expressed their heartfelt thanks to the experts and scholars attending the meeting. Later, Teng Yun, Secretary of the Party Committee of the w88 casino of Public Administration, addressed Bao Hong, Tao Qiuyan, Wei Pengju, andLawrence RothfieldJand eight other well-known scholars in the field of cultural management at home and abroad were awarded the Foreign Economic and w88 AwardA letter of appointment as a part-time researcher at the Culture and Leisure Industry Research Center of Yi University.

Issue Letter of Appointment

In the morning keynote speech, eight influential domestic experts gave wonderful academic reports on issues related to the cultural industry in the context of the “One Belt, One Road” initiative. Xiong Chengyu, director of the National Cultural Industry Research Center of Tsinghua University, spoke on the topic of "The Belt and Road Initiative and Cultural Industry",Starting from the concepts of space and time of the Silk Road, it deeply elaborates on the core and connotation of the "One Belt, One Road" and the understanding of a community with a shared future. He proposed that the "One Belt and One Road" is a creative road facing the future. Cultures are diverse and civilizations are convergent. It is precisely on the basis of cultural differences and civilizational reference that human society develops rapidly.Jin Yuanpu, professor at Renmin University of China and president of the China Cultural and Creative Industries Research Association, spoke of "Internet+: Innovative Forms and New Trends of Chinese Culture".He believes that in the current economic new normal environment, the cultural and creative industries are shifting from medium-low growth to medium-high growth, and the economic structure is constantly optimized and upgraded. Under the background of "Internet +", cultural creativity and design services mainly serve seven major industries including the real estate industry. At the same time, goldYuanpuFrom the five aspects of big data, smart city, cloud computing, mobile network, and self-media, the impact and changes of new technologies on the social economy, cultural ecology, and human survival are deeply explained, and the ten major innovation crazes that demonstrate Chinese cultural innovation and creation are proposed.

Qi Yongfeng from the Collaborative Innovation Center of Communication University of China gave a speech titled "The Civilization Perspective and Cultural Priority Strategy of the "One Belt, One Road" Initiative". From three aspects: "Opportunities and Challenges Facing the 'One Belt, One Road' Initiative", "Cultural Perspective and Civilization Pattern", and "Building a Beautiful and Harmonious Silk Road Priority Development Strategy", he demonstrated how to build a beautiful and harmonious Silk Road under the new world economic, political, and civilizational pattern. The "One Belt, One Road" itself is a cultural priority strategy. Ma Zhongjun, President of Ciwen Media Group, titled "The Current Situation of China's Film and Television Culture Industry" and listed the online video industry,IPMany typical film and television cultural phenomena in the industry vividly illustrate the development status and development trend of China's film and television cultural industry. Wu Chengzhong, director of the Culture and Leisure Industry Research Center of the w88 casino, gave a speech titled "Research on the Policy Dilemmas and Countermeasures of Chinese Cultural Enterprises' Overseas Investment". Using the research experience on related topics as a starting point, he focused on the overseas investment dilemmas of Chinese cultural enterprises, especially overseas private enterprises, and proposed corresponding solutions to related issues. In addition, "Sun Shifang, director of the Internal Reference Department of the Economic Daily, spoke on the topic of "Research on Major Issues in Strengthening Medium- and Long-term Economic Cooperation along the Belt and Road Initiative". Wang Zhimin, director of the Institute of Globalization and China Modernization at the w88 casino, spoke on the topic of "National Rejuvenation and Promotion of the Silk Road Spirit." Zhao Lei, of the Institute of International Strategy of the Central Party w88 casino, spoke on the topic of "Cultural Economics of the "Belt and Road Initiative." The experts deeply elaborated on the opportunities, difficulties and challenges faced by the development of China's cultural industry in the context of the "One Belt, One Road" initiative, and put forward practical suggestions for the future development of my country's cultural industry.Professor from Ohio State University, USAMargaret J. Wyszomirski, Professor at the University of Chicago, USALaurence RothfieldCombined with the development of the American cultural industry and made a highlight speech on the above themeComments.

Specially invited speech (1)

In the afternoon invited speeches, seven foreign experts from the United States, Australia and other countries delivered wonderful speeches on different topics such as "art management", "creative economy", and "leisure tourism". Professor at the University of Central FloridaFevziOkumusTaking the historical and cultural heritage of Türkiye, an important country on the Silk Road, as the starting point,Exploring the development of tourist destinationsThe comparative advantage of the tourism industry. from Ohio State UniversityAssociate ProfessorShoshanah B.D. Goldberg-MillerResearch on multi-source flow model in Beijing798The development process of the art district in the past ten years was analyzed and discussed. Professor at the University of Central Florida, former Vice President of Universal Theme ParkGary SwansonCombining his practical experience in the enterprise and academic research experience, he shared with everyone the relationship between the visitor experience and business development of theme parks. Ohio State University ProfessorMargaret J.Wyszomirski, Professor at the University of Chicago, USALaurence Rothfield, Associate Professor, University of South AustraliaStephen Boyle, Associate Professor at the University of Adelaide, AustraliaCarmen Reaicheand others also delivered wonderful speeches based on their own research fields.

Specially invited speech (2)

In the subsequent thematic seminars, including Zhou Zhengbing, a professor at the w88 casino of Culture and Media at the Central University of Finance and Economics, Chen Shangying, an associate professor at the Theater Arts Department at Sun Yat-sen University in Taiwan, Zhang Qizhong, an associate professor at the w88 casino of Animation and Digital Art at Communication University of China, and Zhang Zhihua, a professor at the w88 casino of Art and Media at Beijing Normal University, etc.11Famous cultural management scholars have conducted multi-field and multi-angle research and discussion on the development of China’s cultural industry around topics such as cultural w88, film and television industry development, and public cultural services under the background of the “One Belt, One Road” initiative. During the interactive discussion session, many participating experts, scholars, students, etc. actively interacted with the speakers and shared their wonderful views.

Theme seminar

In the afternoon sub-venue "Roundtable Salon", Chinese and foreign experts and scholars conducted ideological exchanges on the two topics of "art management and cultural heritage" and "tourism economy, creative economy and cultural industry", and conducted in-depth discussions on issues such as protection and innovation of world cultural heritage.

Branch venue "Roundtable Salon"

At five o'clock in the afternoon, the 4th International Cultural Management Annual Conference came to a successful conclusion. Focusing on the general background of the country's "One Belt, One Road" initiative, this annual meeting invites Chinese and foreign experts, scholars, and entrepreneurs to jointly conduct in-depth discussions on foreign investment and cooperation in my country's cultural industry and seek new ideas and methods for the development of the cultural industry. This is not only the need for economic transformation and upgrading during the "13th Five-Year Plan" period, but also provides more ideas for the development of my country's cultural industry itself.

Group photo of guests

This annual meeting is jointly organized by the w88 casino of Public Administration and the w88 casino of English of the w88 casino, the w88 casino of Management and the Institute of Cultural and Creative Industries of the Beijing Union University, the Chinese Cultural and Creative Industry Research Association, the Institute of Cultural and Creative Industries of Renmin University of China, the Editorial Department of "International Cultural Management", the Culture and Leisure Industry Research Center of the w88 casino, the International Cooperation and Exchange Office, and the Academic Affairs Office of the w88 casino (Summer w88 casino).