[Editor’s note] In order to further enhance the w88 casino’s brand image and demonstrate the w88 casino’s characteristics and effectiveness, w88 casino and the People’s Daily Online Education Channel launched a program12A series of interviews with deans of undergraduate colleges on “w88 casino Professional Talent Cultivation and Students’ Employment Prospects”。
Recently, w88 casinoDean of the International Business w88 casino Tang GuliangThe professor came to the live broadcast room of People's Daily Online (Website:), shared with the majority of netizens the success of the International Business w88 casino of the w88 casinoEQUISThe experience and gains of international accreditation introduced the teaching staff, curriculum and development characteristics of the international business w88 casino. Tang Guliang pointed out that w88 casino’s International Business w88 casino is the first in mainland China12Successfully obtainedEQUISFor internationally accredited institutions, the accreditation process is also “a process of continuous improvement of subject layout” and “a process of continuous internationalization of faculty, student exchanges and international cooperation.” Regarding the employment of business w88 casino students, Tang Guliang said, "What I worry about is how to help students better select the best from the best."
The following is the text record:
Host: Hello, viewers of People’s Daily Online. With the arrival of the employment season for graduates, students have many questions about what kind of jobs their majors can find, how practical they are in society, and how w88 casino teaching can keep up with the development of society. In response to these questions, the People's Daily Online Education Channel has launched a series of interviews on w88 casino major development trends and student employment prospects. The guest we invited today is fromDean Yugu Liang, Dean of the w88 casino of International Business, w88 casino, welcome Dean Tang and say hello to the netizens of People’s Daily Online
Yang Guliang: Hello all netizens.
Three years of hard work International Business w88 casino successfully obtainedEQUISCertification
Host: Today, Dean Tang will explain to us the relevant situation of the business w88 casino. in10month7It is a special day for the Business w88 casino because it successfully obtained a certification from the European Quality Development Certification System on this day. It is a special day for us. Can you give us a detailed introduction?
Yang Guliang：10month79074_912810month7Day, we are10month8On the morning of the day, the European Management Foundation (EFMD) voted unanimously, we passed the callEQUISCertification. Are there no key universities or non-key universities abroad, such as985Still2119415_9435EQUIS9464_9486ISO9000's standard. If it passes this standard, it is a good college. America callsASB, called in EuropeEFMD,grantedEQUIS's certification.
Let me introduce the background first, the world is now involved40Multiple countries, our business w88 casino is the first149As someone who has obtained this certification, you can imagine its global importance. Mainland China, we are the first12Accredited business w88 casino. Its impact on a business w88 casino is all-round and systematic. How to say it? Originally, business w88 casino education was an imported product. What does that mean? It was introduced from the West. It is a training model based on skill training, open teaching, case teaching, and practical operation as a problem-oriented approach. It also forces people to operate and create more wealth. It is a systematic assessment, that is to say, it has many procedures, and the last procedure is the self-assessment report. The content of the self-evaluation report includes ten chapters, a college's strategy, a college's teachers, a college's student structure, a college's projects, a college's financial situation, a college's curriculum development, a college's alumni, our corporate connections, our internationalization, and our social responsibilities and professional ethics. It is a comprehensive standard, and in many aspects, it is a systematic thing.
Other media or some comrades asked me, what kind of gains will this certification bring to me? First, I learned how to be the dean of a business w88 casino.
EQUISThis evaluation depends on several points. First, the influence of the business w88 casino. This influence includes your influence in the formulation of policies, your practices in the enterprise, and your influence in cultivating talents. Second, the business w88 casino’s corporate connections. Business w88 casino is about studying companies and which companies have particularly good connections with you. For example, what do they pay special attention to in terms of their needs for students and their people coming to the business w88 casino to be visiting professors, give lectures, and be mentors? It’s internationalization. Because European standard business schools must be global and international, that is, your faculty structure, your courses, your teaching materials, your talents, student sources and student employment must all be paid special attention to. The third is social morality. For example, how do you deal with students cheating? These things clearly list these problems. Therefore, I think this is a very rare thing, and after we succeeded, I summarized the gains in five aspects.
The second gain is to improve the ability of our system to operate the business w88 casino. This aspect is to develop business schools according to the standards of top business schools. The third one is intrinsic quality. We just talked about talent training, talent brand, and your discipline development. The fourth point is our degree of internationalization. The degree of internationalization means that, let me give you an example, we are in10month7Before 11359_11391|, if our students apply to study abroad, including to foreign companies, we cannot apply for themEQUISThis trademark is thisLOGO, now it works. Our students are particularly happy because from now on the college hasEQUISThis thing. Another one is corporate culture. I think an organization, a college, like a company, must attach great importance to culture. AndEQUISI think the greatest success is the success of culture, our mentors, our classmates, our alumni, as well as the relationship between all walks of life and enterprises. It can be said that there may be differences in other things, but when it comes to certification, there is no difference in anything. So, it's a comprehensive thing. I am very happy from the bottom of my heart, even though I am very tired, and there are a series of evaluations. For example, the expert comes and he talks to our students individually. No other teachers can participate, and we don’t know what questions to ask. The student cannot prepare, so this is very objective. Very happy.
Moderator: On the contrary, they can get more real information.
Yang Guliang: Yes, that’s right.
Moderator: It is also a very big test for our business w88 casino. How long did this test last?
Yang Guliang: From the time I had this idea to now, to this year10The month should be six years. But after we apply and submit this report, we think it is okay. We can do this and submit the report. It should be2011Year to this year2014Year, three years.
“EQUISThe certification process is also a process of continuous improvement of the college’s discipline construction”
Moderator: I believe that in the past six years, while we are working towards this goal, we are also constantly improving the business w88 casino. Will this be reflected in our subject settings? It’s during the application process.
Yang Guliang: A very big performance!EQUISThe accreditation process is to promote the development of the discipline. For example, your training goal is to cultivate students with practical skills, excellent students. This is your goal, which courses you have, and which points in each of your courses reflect practical skills. Another thing is how your teacher and your teaching staff can prove that you can achieve this goal. After the teacher is selected, this teacher, for example, has close ties with the company, and your course description process, and whether you have the practical ability. The other one is to assess students. I just said that we need to improve students' practical operation ability and comprehensive analysis ability. He will ask students, do you think they learned it that way? If students sayNO, that would be troublesome and the purpose would not be achieved. So, it's really a systematic process. Another one is internationalization. For example, we need to have a business w88 casino with global influenceOKYes, this is internationalization. But there must be an indicator, for example, how many textbooks are used, for example, in Chinese. This is a problem. There must be open textbook selection, and your teaching staff structure, how many are from overseas, and they have accepted the influence of the West, including cultural influence. Another is, how many of your students are from overseas, etc., and how many of your students go abroad during their studies. When you say internationalization, students are just on campus and have never been abroad. So how do you call corporate internationalization? Of course, your question is a good one. It is a comprehensive examination, and what you said is, for example, I want to cultivate a practical and international business w88 casino. This is what we said. You must have evidence and a system to prove that what you think matches what you do.
“Internationalization is reflected in student exchanges, strengthening of faculty and strong international cooperation”
Moderator: We just talked about internationalization. In terms of streams, this internationalization is not only reflected in students’ learning experience, but we have also strengthened our teaching staff. How can we reflect our internationalization through these assessments of faculty or selection? That is, how do we make our teaching staff closer to the international environment and background?
Yang Guliang: Yes, I found your question to be a good one, very targeted. This thing is a very important point for people to evaluate us. You say we have international influence. In terms of teachers, how do we reflect international influence? From a business w88 casino perspective, there should be five aspects to realize the problem you just mentioned. The first point is that we have continuously increased the introduction of graduates from famous overseas business schools. It can be said that in the past three to five years, 60 to 70% of our teachers are returnees. Second point, our“Rubber”Teachers, just like me, will go out for a period of time every three years, not for meetings, but to be visiting scholars. In other words, these local teachers, like me, who are old-fashioned, will go to famous international business schools to be visiting scholars. The business w88 casino has spent a lot of effort. For example, at this moment, for example today, we have four teachers in the United States and one in Germany. That is to say, at the same time, in the same college, good teachers are overseas. It can be said that there are more and more teachers in these years. Before I came just now, I was making plans for next year. Which teachers would go out, whether in the first half of the year or in the second half of the year. This is the second point. The third point is that we have hired a group of overseas strategy, accounting, human resources, marketing, and famous accounting professors. They go directly to the business w88 casino to teach. This is the norm, and it is not the new norm. We've been saying this for a long time, it's just that these people have been saying it longer. For example, in the past one week, we now have a strategic management professor who is world-famous, and he takes classes for two weeks. In business, famous foreign teachers come directly to business schools to teach. This is the third aspect of teachers. The fourth aspect is related to enterprises. We have a group of practical CEOs of multinational companies.CEO, they come to our college to give lectures or serve as off-campus tutors. Because they have experience and we found out that they are doing it in the practice departmentCEO, they especially love lectures, this is the fourth aspect.
Moderator: Because they have more personal experiences to share with everyone.
Yang Guliang: Yes, and students especially like to listen to it. Sometimes I say you can’t talk about it anymore. If you talk about it again, we will have no market and all the students will go to your place.
Moderator: There is a threat.
Yang Guliang: The last point is that internationalization means that, in a strict sense, internationalization and globalization are two concepts. What do they mean? When you say internationalization, you usually mean North America or continental Europe. We are even more globalized, such as Southeast Asia and Africa. This kind of communication and exchange between teachers, we are becoming more and more globalized. Let's say our next step is because weEQUISPassed, a very famous university in Morocco, the top one, found me and promised to cooperate with us. It can be either you come or I go. In this case, the first thing is to send teachers to each other, that is, our teachers go to them, and their teachers come to us. This is a system. For example, I think this teacher is very good, so we invite him. The fifth point I mentioned just now is a systematic and inter-organizational one. Their teachers come to us, and our teachers come to them. To solve the problem of internationalization of teachers, we have five strategic ways.
EQUISCertification further highlights employment advantages
Moderator: This will also allow our students to obtain more vivid and advanced knowledge. Just now you also mentioned that throughEQUISAfter certification, our classmates went out to find jobs and said we wereEQUISThose who come from a certified college will have some advantages. How will it be reflected in employment?
Yang Guliang: This matter is abroad, frankly speaking, you need to applyEQUIS, from the perspective of the college, it costs a lot of financial and human resources. Or some people say, for example, the teachers at the business w88 casino said, this is called the rich club, and you have to pay a lot of fees. This thing, what can it get, especially for students, what benefits do I haveEQUISand noEQUISWhat are the benefits. Let me tell you first, in the United States, the United States is calledASB, many colleges and universities in the United States have also passedEQUIS, many European colleges have also passedASB, but I just said it,ASBIt means it belongs to the United States and has a history of hundreds of years. The alliance just mentioned.EFMDhas a slightly shorter history. This statistical data has been released, obtainedEQUISThe average salary of students and graduates of schools must be higher than that of non-schools20%Above.
Moderator: This is a large proportion.
Yang Guliang: A large proportion, this is a global statistic. Of course, for Chinese universities, this data is not very obvious. Why? For example, we are now12w88 casino, I just said we are the first12Institute, Peking University, Tsinghua University, National People's Congress, we are the fourth institute in Beijing, China. Shanghai Jiao Tong University, Fudan University, and Zhejiang University are all famous universities in China, so the salaries of graduates are already very high. For our students, is there a lot of increment, that is, in terms of money? I don’t have statistical data on this now, but I can say that it is particularly beneficial to their employment, especially those who are extroverted, such asGECompany, such asIBMCompany, it turns out that it is probably about whether your English is good or not. First of all, let’s see if you are goodEQUISMembers, and especially students go abroad to study and further their studies,EQUISthisLOGIt must be a lot of positive energy. In other words, our current business w88 casino students have been there a few years ago. Which w88 casino should they go to study, whether they are studying for Ph.D. or graduate w88 casino? First of all, see if this business w88 casino has themEQUIS, because he still needs to find a job after he comes out, orASB's. We didn't have it here, just these things. And now that they are available, these things will definitely improve students' employment and study abroad, including their salary, which will definitely have an impact.
Hierarchical training of masters and doctoral students
Moderator: It is equal to the effect of adding an additional value. As you mentioned just now, when students choose to pursue graduate studies and doctoral studies, I would like to ask, what is the admission situation and ratio of graduate students and doctoral students in w88 casino?
Yang Guliang: Our college has several levels. The master's degree includes the master of science. The master of science is a comprehensive education system. There is also a professional master. The professional master is such as usingMBA, this is called a professional master's degree. His examination requires professional experience. For example, if you take the postgraduate examination for the comprehensive education system, you do not need to have work experience, butMBAYou must have three years of work experience. This is a problem. Moreover, the focus of training is also different. The academic type is more academic and does research; the professional thinking type is practical, and the other level is doctoral students. First of all, what I want to say is that from a top business w88 casino, or from the perspective of current reforms, the training of scientific masters will be compressed, and the training of professional masters will be enlarged and increased, such asMBA, our business w88 casino also hasMBCC, this is the training of professional masters. Now we can talk, weMBA's training has basically ranked among the top ten in the country in recent years. Why? It is because of the quality and characteristics of our training, including our internationalization, that our scores are very high and our screening and admission rates are very low. What does acceptance rate mean? The number of people you applied for and the number of people you actually admitted are very low. The lower the number, the more competitive it is. Doctoral students are relatively low-study, and the difficulty of exams or admissions is relatively speakingMBAIt’s easier because of the number of people. Frankly speaking, there don’t seem to be many people studying for PhDs in the business world. So there are several levels, and different projects have different admission difficulties.
About employment:“Worrying about how to help graduates select the best”
Host: After graduating from our undergraduate program, do more of our undergraduates choose to find a job, or do more of them choose to continue studying for a master's degree?
Yang Guliang: University of Economics and Business, especially business w88 casino, is very obvious, it is three thirds. One-third of the students have chosen to study for graduate w88 casino, which includes studying at w88 casino as well as other local schools, such as Peking University, Tsinghua University, Renmin University of China, etc. This is one third. There is also a third of the students who have become internationalized. This internationalization means that it includes studying and working in overseas companies, for exampleGECompany, for example, one of my graduate students has been in Europe for many years, he isIBM's Weipei students travel around the world. These students we call globalization either study abroad or work internationally, which is one third. Another third are in banking institutions such as Bank of China and Industrial and Commercial Bank of China. Students graduating from business schools are the three ones.
Moderator: Have you ever worried about the employment prospects of your undergraduate students? Or what is the graduation situation of undergraduate graduates from business schools? Do you face any problems when looking for a job?
Yang Guliang: University of Economics and Business is the most difficult university in China to get into. I also told my classmates, mainly in business schools, why is it so difficult to get into it? The reward is many. Why are there many people who are rewarded? Good employment. I can’t say that I’m not worried at all, but I’m more worried. For example, a student came to see me yesterday. Two companies have taken a fancy to him, one is Jack Ma’s Alibaba in Hangzhou, and the other is Unilever, which also takes a fancy to him in Shanghai. Another one is a bank in China. He said, "Teacher, please give me some advice. Where should I go?" Later I asked him, what is the attitude of your parents? Let me tell you, things like this are common in business schools. Why? Difficulty in selection. For example, Jack Ma's company is full of vitality, has just gone public, and is highly anticipated. Moreover, the working platform is very network-based and challenging. International company in Shanghai. I said to answer your question, when I often encounter problems, students from several units ask me for help, saying, teacher, where do you think I should go? I don't know what to suggest.
Moderator: We are not worried about not finding a job, but we don’t know how to choose, choose the best among the best, and choose the best one.
Yang Guliang: Yes.
Integrating international capability development into undergraduate courses
Moderator: You just mentioned that after graduation, many of our students will choose to go to some international companies or work abroad directly. I believe that they must have experienced international training during their undergraduate studies to be able to have such ability to do such jobs. How do we cultivate this international ability in our undergraduate teaching?
Yang Guliang: This is the characteristic of our business w88 casino, because internationalization, including globalization, including certification, to be honest, in the final analysis is to serve students and cultivate talents. For example, our international teachers are hired to serve students, not our teachers, but students. How to cultivate students' international abilities and international standards? I think there are five aspects of measures: The first aspect of measures is that our course offerings and content design cannot completely follow Western standards, but we must know what the West is doing. For example, the West advocates open learning and critical thinking. I can’t say that these things are definitely achieved, but we must have this concept, or what we pass to students is not the standard answer. In the business major, there are several courses with standard answers, such as mathematics,1+1That’s it2, cannot be equal to3. English is the standard answer. However, many courses have no answers, are open-ended, and must be international in concept. This is the first point.
The second point is that our students are particularly good at English, which must be emphasized at the University of Economics and Business. There is a phenomenon at the University of Economics and Business, if it is saidHello, this must be a Chinese student. if say“Hello”, this must be a foreigner. Those who learn Chinese and those who always speak Chinese may be foreigners, and those who always speak English are Chinese students. This thing, especially the English ability of Chinese students, is super strong and beyond imagination. We opened a course this year, which is a professional course offered by the professor for first-year undergraduates. This is usually offered to juniors and seniors. My English is not good, but I want students to use English when giving speeches, which is beyond imagination. Freshman students, who have only been here for a few months this year, and I don’t need to mention the senior and junior students in the future, have English proficiency. This is a characteristic of the University of Economics and Business. Many students, including our teachers, speak English. I don’t know how to say this word in Chinese, but I know how to say it in English. This is the norm. English way of thinking.
Thirdly, many of our teachers, as well as our summer courses, and many temporary teachers, enter the classroom directly. I can tell you that without translation, for example, there are so many reference materials. Students have to read and accept these things directly. The third point is that because our students have off-campus tutors and international multinational companies, they often go to multinational companies for internships. Last but not least, our undergraduate students,MBA's students, one-fifth of them must have gone abroad during their time at the University of Economics and Business.
Host: We also provide students with many such opportunities in our international exchange projects.
Yang Guliang: Yes. For me, my students have opportunities, but due to various reasons, my students have not completed this opportunity. For example, a very famous business w88 casino in Canada gives us ten courses every year, but we can only go to two or three.
Moderator: Are there better alternatives for our students?
Elite Education：Win with quality
Yang Guliang: Yes. So this cannot be completed, and the number of students cannot be completed, because I have been reducing the size of undergraduate students in recent years, and I cannot recruit too many undergraduates. Regardless of students, they win based on quality, not quantity.
Moderator: That is the part where we are the elite.
Yang Guliang: Yes, how to receive international training also has these five aspects, which is also a system. However, in Western business schools, the most important thing is the concept, which is the change in the way of thinking and behavior.
Host: But with the rapid development of the economy, I believe that the demand for business majors in our market is also very large. As you said, we only train elites. Will this create a conflict?
Yang Guliang: No, this is what happened. An elite is not a top-notch talent. I think an elite is an all-rounder, especially one whose way of thinking is open and flexible. I read a piece of information not long ago, it was very interesting, soITEnterprises, Internet enterprises, really do these“O”'s, for exampleCEO, most of them are business w88 casino students. As for those who are engaged in technology, they must be, for example, those who study engineering or science and engineering. What does that mean? Business w88 casino, he has this ability, I may not understand itITTechnology, such as software, this system, this project, but I understand macro design, I understand the allocation of all resources. For example, there are several entrepreneurs in our University of International w88 and Economics. There is a student who I have been following. He is engaged in entrepreneurship and provides online tutoring for high w88 casino students. He is actually a designer. The classmates he uses are all from several universities in Beihang University. They are his high w88 casino classmates. He is a high w88 casino student.CEO, he is in charge of finance, and others are in charge of technology. This is the example I am talking about. What does it mean? This is elite education.
Host: He has a better control of the overall situation.
Yang Guliang: Elites are not the spire-like things above. I think elites are all-rounders and talents with comprehensive qualities.
Future planning suggestions: independent thinking+Express clearly, make yourself better, and then position yourself accurately
Host: As the dean of the Business w88 casino, I would like to ask if you have any good suggestions for the future career planning of students in related majors?
Yang Guliang: For students, do you mean those who are currently in w88 casino or those who have graduated?
Host: We are faced with these students who have to choose a job, and what kind of plan should we have for our undergraduate and graduate studies during w88 casino?
Yang Guliang: It can be divided into two levels. One is during w88 casino study. I think from the current colleges and universities, I think we should pay special attention to three issues. The first issue is the ability to think independently and design. I think the shortcoming of Chinese education, including higher education, is independence. As we just said, business w88 casino education must require critical thinking. What is critical thinking? I hear what you mean, but I disagree. Why don't you agree with this? It's because you mentioned which issues you answered well and which ones you didn't answer well, so I don't completely agree. This is called critical thinking. What's my point. This ability of independent thinking must be improved. This is the first point.
Second point, I think it is important for Chinese children to improve their ability to recognize expressions. What is the most important thing about an expression ability? He must first have thoughts. If he has no thoughts, how can he argue? The other thing is that I can tell you and convince you. A good talent must not only have good eloquence. If someone has good speech or eloquence, he must be a talent. However, I think Chinese students are inferior in this aspect. It does not mean that I can understand it. This is the second point.
The third point is humanities. Based on this certification, I think that education in Chinese universities, including business schools, lacks humanities, or that education in humanities is a shortcoming.
Faced with graduating from college or graduate w88 casino, first of all, we must be full of confidence. In this market economy, it must be a basic language of globalization. The development of market economy provides a broad platform for business w88 casino students. You must be confident,I CAN, I can, this society and this platform are becoming more and more widespread, this is the first thing I talk about.
The second thing is your ability to rationally judge yourself, including your positioning. What does it mean? I think a big problem with employment now is that, for example, business w88 casino students, who study management, become general managers as soon as they go there, while we, the accountants, become financers as soon as we go to w88 casinoCFO, this is impossible. The routine is to talk about what abilities I have, what the society needs, and whether I can match them. Don’t be the first to say I must goCEO, as something elseONo one is happy, this may not be rational. So look at it rationally. I can’t say, for example, I can’t belittle myself, nor can I be too ambitious, look at it rationally, and match my own expectations with the needs of this society.
One more question, employment is actually a platform. What does it mean? I can change this platform or not. That is to say, if I look for this job today, it will be over for the rest of my life. No, this can change. In terms of employment arrangements, we all know the story of boiling a frog in warm water. Only when the water is not lukewarm, but only very cool or very hot, can you jump out, so that you can have the momentum for development. Therefore, the first step is to build a platform. If it is good, this is actually the case. No, that's what happened. Maybe with a bad platform, you may have the drive or impulse to change. Therefore, we must have confidence.
Host: You must make yourself better, and then grasp your own position, so that you will have a better future. I am very grateful to Dean Tang for being a guest at People's Daily Online and sharing these contents with us. I also hope that the w88 casino Business w88 casino will become better and better under your leadership.
Yang Guliang: Thank you for your blessing.
Host: Thank you, thank you very much for watching our program today. Goodbye.
(organized by Gong Feifei Chenhuan)
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