Wang Yonggui: A journey of a thousand miles begins with a single step
Reporter Chen Xiaoxue
Wang Yonggui always positions himself this way—an ordinary person in an ordinary position. He is the vice dean of the business w88 casino and a amiable and respectable teacher Wang in the eyes of his classmates. From Nankai to Nanjing University and then to the University of International w88 and Economics, he has always been at the forefront of teaching and scientific research. He is one of the earliest scholars in my country to advocate service marketing research and teaching. Although he is honored, he is low-key and humble. The honor of the 10th Beijing Higher Education Distinguished Teacher Award is another recognition of his innovation and contribution in talent cultivation.
In many universities in China, especially985and211In colleges and universities, people tend to pay more attention to scientific research awards. Comparatively speaking, investment in teaching and judgment in the field of teaching are often "big thunder but light rain", and even little attention is paid to it. Among the few teaching awards, they are more focused on the recognition of individual teaching achievements, while the evaluation of the Beijing Distinguished Teaching Teacher Award is mainly a comprehensive evaluation of teachers’ continuous teaching investment and contribution over the past few years. Moreover, special emphasis is placed on giving students sufficient voice, which is also a major feature of the Beijing Distinguished Teaching Teacher Award. Different from the previous method where students of the w88 casino rated their own teachers, the teachers who participated in the selection this time had to go to designated universities to teach on-site and accept the evaluations of the students and experts present.
In Teacher Wang Yonggui’s class, the atmosphere is active and students’ participation is very high——Teaching methods such as role-playing, case studies, and scenario simulations that are in line with the characteristics of business courses can always allow students to understand the corporate decision-making process immersively and "understand" knowledge not found in textbooks from practice. Under the existing undergraduate evaluation system, Wang Yonggui tried his best to break the constraints of exam-oriented education and used daily classroom performance and case discussions as important evaluation criteria. From another perspective, this also requires that students’ daily study cannot be “mixed with water”. "Some students will feel pressured to take my class," Professor Wang Yonggui said frankly. However, it is this moderate pressure and motivation that urges and leads students to learn real things step by step.
Whether it is in class or extracurricular, Professor Wang Yonggui can always face students energetically, interact with them sincerely, become a good teacher and friend of students, stimulate their interest in learning, and lead them on the road to success. In addition to face-to-face communication in class, students can go to the office to communicate with him at any time during workdays. The use of trendy contact methods such as WeChat has also greatly shortened the distance between him and students. The sense of satisfaction when seeing students develop well is also the starting point for Wang Yonggui to choose the career of university teacher. When he graduated from the undergraduate program, he was at the top of his class and did not rush to work in the financial system such as banking and securities to make money like other students. Instead, he continued to study for a master's degree and a doctoral degree, engaged in further academic research, and gradually clarified his future direction.
From teaching assistant, lecturer, associate professor to the current "old professor", subject leader and deputy dean, Wang Yonggui said that he just moved forward step by step and did his current job in a down-to-earth manner. In Chinese universities, how to motivate and restrain professors has always been an urgent problem to be solved, but Wang Yonggui has never slacked off at all because of his "position" as a professor. In addition to daily teaching and college management work as well as scientific research recognized by universities, he also used his spare time to translate more than ten foreign classics represented by masters such as Peter Drucker and Philip Kotler, and presided over the compilation of more than a dozen textbooks and a dictionary. He believes that doing his part to introduce the classic thoughts and views of foreign masters to readers is a cause that is beneficial to students and society. Even if these efforts are not recognized by the w88 casino's existing incentive system, he still insists on doing what he considers a meaningful cause without asking for anything in return. “Actually, there are many teachers in the International Business w88 casino who are so dedicated,” Teacher Wang Yonggui said emphatically.
For your own professional field——Wang Yonggui talks about service marketing very fondly, but no matter what he talks about, his love for talents and his sense of social mission are always revealed in his sentences. He pointed out that service-led logical thinking will drive innovation in the development methods of the entire management field. Regardless of whether we look at the development of the modern service industry from a macroeconomic perspective, or from a strategic perspective, we look at the transformation and upgrading of the national industrial structure and the service transformation and improvement of competitiveness in the manufacturing industry, service marketing is an important knowledge and art. In transitional economies represented by China, there is a great need for high-end marketing talents who are proficient in marketing theory and practical tools. The real talents cultivated by universities should have strategic thinking, innovative consciousness, professional skills and practical ability at the same time. From this point of view, Wang Yonggui expressed his hope for the students of the University of International w88 and Economics, hoping that the students can be more "pragmatic" and pay more attention to the things behind the results while pursuing good grades and seeking good employment opportunities for internships or part-time jobs.——“Learn”, rather than aiming high and quick and quick. Taking every step in a down-to-earth manner is the only "shortcut" to future success.
