w88 casino News Network (Reporter Bao Xiaolin)at "we are ready"In that passionate melody, the "Mobile Site" of the "Olympic Marketing Vision" organized by the International Business w88 casino was held at 7 o'clock in the evening on December 4 at Integrity216Kicks off. Currently director of the Olympic Office and senior engineer of China Mobile Communications CorporationShi Zhou Yi7190_7228
Starting from the hot issue of the Olympics, Zhou Yi explained his understanding of the theme of tonight's speech: The Olympics as a sport is a form of existence, and the excellent concepts such as "friendship and fair competition" and "the joy of hard work" conveyed by the Olympics are its spiritual manifestation; only the effective combination of form and spirit can lead to perfection.
As for why countries are competing to host the Olympic Games, Zhou Yi gave a wonderful explanation from a business perspective, combining the characteristics of the Olympic Games such as "global feast, national attention", "economic boiling point, national benefit", "social cohesion and public inspiration". Regarding the reasons why companies spend huge sums of money to sponsor the Olympic Games, he frankly told everyone that in addition to a certain degree of social responsibility, companies, as a profit-making organization, will inevitably regard the commercial benefits they can obtain as an important purpose of sponsoring the Olympic Games. In the minds of the public, "Olympic sponsors" are recognized by the Olympic Organizing Committee and represent "strength", "integrity" and "high quality", which invisibly greatly enhances the image of these companies and further expands their markets.
In addition, after in-depth exploration and thinking, Zhou Yi used his keen business vision to discover the secrets contained in the business miracles created by the Olympics. Combined with relevant professional knowledge, he conducted an in-depth and comprehensive analysis from the aspects of the Olympics’ business model, management model, brand management, and the excellent balance between the Olympics’ commercial interests and brands. His explanation was close to the essence, clear and enlightening, and deeply impressed those present.
Zhou Yi talks about "The Business Miracle of the Olympic Games"
In the question-and-answer session, in response to students’ questions, Zhou Yi briefly introduced the special services that China Mobile can provide and revealed that China Mobile will2008The "Top Ten Innovation Points of China Mobile" were launched during the 2019 Olympic Games to showcase China's independent scientific and technological innovation capabilities to the world through the broad platform of the Olympic Games.
Students’ questions on site
Through this lecture, the students broadened their horizons, expanded their thinking, and deepened their understanding of professional knowledge, which can be said to have benefited a lot. Finally, with warm applause, the lecture ended and the students left the scene with unfulfilled satisfaction.
