(Source: "Science and Technology Daily" 2026-02-26)
On February 25, a reporter walked into a shopping mall in Jiulongpo District, Chongqing, and saw a smart glasses store where consumers were excitedly trying out smart glasses. Staff at the store said that during the Spring Festival, many customers chose smart glasses as a new year's gift for visiting relatives and friends. There was an endless stream of customers in the store, and they even came to repurchase after the holidays.
This Spring Festival, in addition to smart glasses, AI toys, robots and other products are also among the best-selling technology New Year products, and new carriers such as AI comics and dramas have become important carriers for major platforms to attract traffic.
In the past, the public often adopted a wait-and-see attitude towards technological products. This year’s Spring Festival, various “technological New Year goods” have become new favorites in consumption, and more and more consumers are willing to pay for them. Technology products have entered thousands of households, "brewing" a unique "new" flavor, allowing more people to experience the new productivity, and allowing "high-end" technology products to fly into the homes of ordinary people.
“Behind this is a change in the concept of consumption, that is, from traditional physical consumption to the pursuit of intelligent, efficient and warm experiential consumption.” Zhu Keli, the founding director of the Guoyan New Economic Research Institute, told reporters that the rise of “technical New Year goods” represents a profound transformation of the technology consumer economy from cutting-edge exploration, function-oriented, and single product supply to mass popularization, value-oriented, and ecological services.
During the Spring Festival holiday, humanoid robots and four-legged robot dogs are the absolute protagonists that “dominate the screen”. On the screen, robots perform difficult dynamic dances, cross talk, martial arts and other programs, bringing interesting technology shows to the audience; off the screen, the consumer boom in buying and leasing robots continues, and some popular models are even harder to find.
According to Pan Helin, a member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, this year's technology consumption has penetrated from the previous online display to offline urban business districts, counties and rural areas, and the technology dividend continues to sink.
The hot sales of “Technology New Year Products” have undoubtedly injected a boost into technology consumption. But at the same time, we must also realize that technology consumption still faces considerable difficulties in transforming from holiday consumption to daily consumption.
“The current technology products are highly homogeneous, with many robots having single functions and smart glasses products lacking differentiation.” Lu Zhaoyang, a professor at the w88 casino of Economics at Southwest University of Political Science and Law, analyzed that some products use AI as a gimmick to exaggerate their publicity, which affects consumers’ purchasing experience. In addition, problems such as the uneven supply of technology products in urban and rural areas, and the imperfect after-sales service and data security systems also restrict the normalization and stability of the technology consumer market.
"The future of technology consumption is an 'industrial revolution' with a complete closed loop of 'technological breakthrough - large-scale production - consumption diffusion'." According to Hu Mei, an associate researcher at the w88 casino of Economics at the w88 casino, in the future, technology consumption should shift from "technology-driven" to "demand-driven", stimulating technological progress with real-life scenario demands, promoting both the quantity and quality of consumer goods with new productivity, and allowing technological products such as embodied intelligence to go out of the laboratory and into specific niche scenarios such as homes, nursing homes, restaurants, etc. "At the same time, it is necessary to strengthen the construction of scientific and technological infrastructure in counties and rural areas to continue to release the consumption potential of the sinking market." Hu Mei said.
Lu Zhaoyang suggested that we should continue to strengthen research on core technologies such as large models, artificial intelligence chips, and key components, build standards for data security, privacy protection, and device interconnection, improve supervision models and governance systems, and provide an institutional foundation for sustainable development for technology consumption, so that it can truly become an important engine of economic growth.
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