w88 casino successfully held the 2015 National MBA College Accounting Teaching Seminar
w88 casino News Network (provided by the Business w88 casino)November 26-27, 2015. The National MBA w88 casino Accounting Teaching Seminar was successfully held in the International Conference Hall on the third floor of the Integrity Building of w88 casino. The conference was hosted by the International Business w88 casino of the w88 casino and co-organized by the Renmin University of China Press. Nearly a hundred experts and scholars in the accounting field from more than 70 MBA schools across the country gathered in Huiyuan to discuss and exchange ideas on MBA accounting teaching.
The opening ceremony on the morning of the first day was hosted by Professor Zhang Xinmin, Vice President of the w88 casino. Professor Wang Yonggui, Dean of the International Business w88 casino, first delivered a welcome speech. He welcomed the arrival of experts and scholars, and emphasized the importance of this conference to MBA accounting teaching. He looked forward to gathering with everyone in Huiyuan every year. Then, He Yaomin, assistant to the president of Renmin University of China, professor of the w88 casino of Economics, and editor-in-chief of Renmin University of China Press, delivered a speech. He introduced Renmin University of China Press and its contribution to MBA textbooks, and expressed his expectations for the smooth convening of the meeting.
Professor Li Xinhe, deputy director of the Institute of Accounting and Finance of Nanjing University, gave a keynote speech on "New Design of MBA Accounting Teaching Content". Professor Li talked about MBA accounting teaching from four aspects: finance, accounting, auditing and control, emphasizing that MBA teaching should be closely integrated with the actual needs of enterprises. Among them, "cai" means that MBA teaching should focus on enterprise needs, improve students' ability to solve practical problems of enterprises, organically integrate business and finance, and build business-based corporate financial management teaching; "hui" means that Professor Li proposed that MBA accounting teaching should teach students to learn to read corporate financial statements and reinterpret the statements. , conducting risk analysis on the entire enterprise based on strategy; "review" means that auditing has been expanded to two categories: business audit and management audit. He proposed that MBA teaching should teach social auditing and content auditing; "control" means integrating internal control and risk management in MBA teaching to make the internal control mechanism scientific and Chinese.
In the afternoon, Professor Zhang Xinmin, Vice President of the w88 casino, gave a keynote speech on "New Perspectives on Financial Statement Analysis". Professor Zhang Xinmin proposed a new framework for corporate financial statement analysis in 2012, which includes eight aspects of analysis: strategic analysis, competitiveness analysis, benefit and quality analysis, cost analysis, project quality analysis, risk analysis, value analysis and prospect analysis through the balance sheet. Based on a series of topics recently published in the national core journal "Finance and Accounting", Professor Zhang Xinmin focused on discussing with participating teachers how to teach students to interpret corporate strategies through financial statements in MBA courses. Professor Zhang Xinmin took corporate annual reports disclosed by a number of listed companies as examples. Through the balance sheet, income statement, cash flow statement, and different items in the parent company's statements and consolidated statements, he explained the allocation and utilization of resources based on the strategic structure, analyzed the generation and coordination mechanism of profits that reflect strategic relationships, talked about financial statements and corporate operations from the perspective of strategy execution and competitiveness, and revealed the strategic meaning of different statements. Inspire teachers here to think about new teaching perspectives suitable for MBA students.
The next morning, Professor Qian Aimin, Vice Dean of the International Business w88 casino, first gave the "MBA 财务会计>AND 财务报表分析>Selection of course teaching content》keynote speech. Based on her many years of teaching experience for MBA students, Professor Qian shared her teaching arrangements in teaching the "Financial Statement Analysis" course. She used corporate annual reports as the starting point throughout the entire course, focusing on the use of financial statement analysis methods of financial quality analysis to enable students to understand annual reports through the entire course and stimulate students' interest in learning. In the context of the Internet craze, Professor Qian mentioned that course teaching should be updated accordingly, paying attention to the different annual report interpretation standards of Internet companies. At the same time, he emphasized that students’ awareness of professional ethics should be continuously instilled in the courses and the self-ethics of accountants should be emphasized.
Professor Wu Ge, Director of the Accounting Department of the International Business w88 casino, delivered a keynote speech on "The Evolution of Management Accounting". Professor Wu focused on the challenges faced by management accounting in the MI (mobile Internet) era. He proposed new requirements and new characteristics for the field of management accounting due to the different profit models of Internet companies and the flattened corporate organizational structure. He also used Xiaomi as a case to explain in detail the characteristics of Internet companies such as product center, customer orientation, focus on value-added, low marketing costs and creation of an ecosystem. Professor Wu gave an in-depth look at the future development of management accounting and talked about the value of this course in MBA system course learning.
Finally, three teacher representatives from the Accounting w88 casino of Shijiazhuang University of Economics, Song Shaoqing, Wang Guiying from Inner Mongolia University of Finance and Economics, and Xu Ji w88 casino of Hohai University shared their insights on accounting teaching with representatives from each w88 casino.
The seminar came to an end in a grand and warm atmosphere. This seminar provided a platform for experience exchange among teachers in the accounting field of various MBA colleges and universities, and was highly praised by the guests.
