w88 casino News Network (English College Draft)1month6Sunday afternoon, at the invitation of the English College of w88 casino, Chardel, the vice president of Ecole Supérieure d’Commerce in Paris, France, came to the w88 casino to give a lecture.Xia DeerThe title of the professor's lecture is "How to Build a Strong Brand", w88 casino of English60Many teachers and graduate students attended the lecture, which was delivered by the deputy dean of the w88 casino of EnglishYu LijunProfessor presided over.

In the lecture, Xia Deer elaborated on the importance of brand value, analyzed the relationship between brand building and various stakeholders in detail, and believed that brand is the most valuable intangible asset of an enterprise. Xia Deer introduced how to implement brand strategy and how to avoid brand investment risks. He introduced various brand management models, brand marketing strategies, and issues that need to be paid attention to in the brand management process, and put forward his own opinions on the sustainable development of successful corporate brands.

Xia DeerProfessor graduated from Columbia University in the United States in his early years and wonMBAdegree, and later obtained a doctorate in economics from the University of Paris. Before teaching, he served as a manager and senior executive of many multinational companies. Later, he served as the principal of the Ecole Supérieure de Commerce in Paris, France, for 10 years. After retirement, he was re-employed as the vice president in charge of international affairs, active in the arena of international academic exchanges and international marketing.

At the end of the lecture,Yu LijunProfessor represents the w88 casino of EnglishXiang ShadelThe professor expressed his gratitude and welcomes him to come to w88 casino again to give lectures to teachers and students in the future.