w88 casino News Network (Contributed by UIBE International Business Chinese Base)November 15th, 1:30 pm,Business Reader Series Press ConferenceIn the Administration Building of w88 casino226 held. This press conference was strongly supported by w88 casino foundation and Lingsheng Fund, planned by Business Chinese Base, and jointly issued by Higher Education Press and Chinese Translation Press. The five authors of the series, Professor Zhang Xinmin, Professor Pan Huifeng, Professor Jiang Xianling, Professor Sun Jie, and Professor Hua Ying, President of the Chinese Translation Press Zhang Gaoli, Project Officer of the Teaching and Resource Office of the Confucius Institute Headquarters Ma Jianan, Director of the International Business Chinese Base of w88 casino Professor Han Hong, heads of various colleges in w88 casino, and six international students from Cuba, Peru, Kazakhstan and Uganda were invited to attend this press conference. Reporters from China Educational Television, Toutiao, Sohu, China News Service and Guangming Daily reported the conference live.
Professor Zhang Xinmin, Vice President of w88 casinoSpeech
press conferenceHosted by Professor Han Hong, Director of the International Business Chinese Base of w88 casino
Professor Zhang Xinmin, Vice President of w88 casino, as one of the editors of the series, first expressed his gratitude to the relevant departments for their strong support in his speech, and shared his experience in writing "Financial Statement Analysis from a Strategic Perspective". He emphasized that as a scholar, his belief is to spread Chinese knowledge and ideas to the world, form Chinese theories by gathering real cases that solve practical problems in China, and shoulder the important task of spreading Chinese culture.
Zhang Gaoli, President of Chinese Translation Publishing House, speaks
Zhang Gaoli, President of the Chinese Translation Publishing House, introduced the development history of the Chinese Translation Publishing House in his speech and expressed his viewsThe five authors of the series expressed their gratitude for their hard work and expressed that they would continue to strengthen cooperation with w88 casino in the future.
Four professors Jiang Xianling, Hua Ying, Sun Jie and Pan Huifeng shared their experiences
Subsequently, Jiang Xianling, Hua Ying, Sun Jie and Pan HuifengThe four professors each shared their thoughts and experiences in the process of creating "Perspective on China's Finance", "First Experience of China's E-Commerce", "China's Insurance Industry Driven by Innovation and Reform", and "ABC of China's Investment Environment". The business readers series are written in Chinese and English, providing an accurate and comprehensive introduction to the current situation in China's business field. The series of books will be used for the international education and training of business Chinese for overseas Confucius Institute students and international students in China. It will introduce the basic situation of China's business environment to foreign Chinese learners through the Confucius Institute, provide help for overseas Chinese learners to understand Chinese business culture, and provide a reference for international business Chinese teaching.
Professor Zhang Xinmin presented books to Ma Jianan, representative of the Confucius Institute Headquarters/Hanban
Five book series authors donated books to representatives of international students
At the end of the press conference, Professor Zhang Xinmin reported to the Confucius Institute Headquarters/Ma Jianan, representative of Hanban, donated books. The five authors of the series also donated books to representatives of international students and took a group photo.
Taking a group photo
This timeThe business reading series displayed at the press conference gave full play to the disciplinary advantages of the University of w88 and Economic Cooperation and condensed the feelings and innovative achievements of the outstanding scholars of the University of w88 and Economics. With the help of the Confucius Institute platform, these excellent works will becomeVivid voice of China, Chinese ideas and Chinese solutionsCarrier, promoting Chinese scholars to go global。
Business Reader Series
This series of books is written in Chinese and English and provides an accurate and relatively comprehensive introduction to the current situation of China's business field. The series of books will be used for the international education and training of business Chinese for overseas Confucius Institute students and international students in China. It will also introduce the basic situation of China's business environment to foreign Chinese learners through Confucius Institutes, and provide help for overseas Chinese learners to understand Chinese business culture.
Attached is the book introduction:
1. "Financial Statement Analysis from a Strategic Perspective" Editor: Zhang Xinmin
Editor's introduction: Professor of Accounting at the Business w88 casino of the w88 casino, PhD in Management.Long-term engagement in theoretical research, case studies and teaching of corporate financial statement analysis based on Chinese context. He is currently a member of the Standing Committee of the Party Committee and Vice President of the w88 casino. Content introduction: The latest research results of financial statement analysis based on strategic perspective. The whole book has two major features. First, the analysis of the whole book is carried out based on a relatively complete strategic information analysis framework of financial statements. It truly realizes the organic integration of corporate financial statement analysis and corporate strategic analysis. Second, the cases come from annual reports published by Chinese listed companies, reflecting the latest development of financial information of Chinese listed companies. This book involves the real financial statements of many representative Chinese listed companies. The format and content of these financial statements reflect the latest developments in financial information disclosure by Chinese listed companies.
2. "China Investment Environment ABC" Editor: Pan Huifeng
Editor’s introduction: Professor and doctoral supervisor at the w88 casino of Finance, w88 casino. Graduated from Tsinghua University in 2006 with a PhD in Economics. Content introduction: This book aims to comprehensively sort out and elaborate on the problems encountered by foreign businessmen when investing in China from a practical level. Taking corporate investment activities as the core, combined with the investment environment, policy environment, business activities and cultural environment, the blueprint of China's investment environment is outlined. From the perspective of foreign investors, this book provides targeted answers to the questions that foreign investors are most concerned about in the process of investing in China from the aspects of main business activities, foreign Chinese life in China, and investment promotion in various regions. Finally, it introduces in detail the government-enterprise relations and business environment with Chinese characteristics from the aspects of the relationship between the government and enterprises and cross-cultural business communication.
3. "Perspective on China's Finance" Editor: Jiang Xianling
Editor's introduction: Professor and doctoral supervisor at the w88 casino, and currently the director of the Academic Affairs Office of the w88 casino. In 2003, he was a visiting scholar at the Business w88 casino of the University of Victoria in Canada. In 2013, he was awarded the Distinguished Teaching Teacher of Beijing Higher Education Institutions and the winner of the first “Finance Outstanding Teacher Award” of the Hongru Financial Education Foundation in 2015. Content introduction: This book introduces and summarizes the basic concepts and main contents of China's banking, non-banking industries, financial markets, financial supervision and foreign exchange management systems, analyzes the historical evolution and development trends of China's banking and non-banking industries, and focuses on summarizing the trading venues and trading types of the currency market and capital market in the financial market. This book will help readers understand the basic situation and characteristics of China's financial system.
4. "China's Insurance Industry Driven by Innovation and Reform" Editor: Sun Jie
Editor's introduction: Vice Dean, Professor, w88 casino of Insurance, w88 casino, PhD in Economics. He serves as a member of the 12th and 13th National Committee of the Chinese People's Political Consultative Conference and a director of the Chinese Society of Social Security. He once served as a visiting scholar at Tilburg University in the Netherlands and Temple University in the United States. Content introduction: This book mainly introduces that in recent years, China's insurance industry has made great achievements and achieved leap-forward development. The insurance industry continued the growth trend of the previous three years. China's premium scale ranks second in the world, contributing nearly half of global premium income. China's insurance industry is ushering in an unprecedented period of development and opportunity. On the basis of introducing the basic knowledge of insurance, this book analyzes the development of China's insurance market, insurance supervision, and innovation and changes in the process of China's insurance going global.
5. "First Experience of China's E-Commerce" Editor: Huaying
Editor's introduction: Vice dean, professor, doctoral supervisor of the w88 casino of Information, w88 casino, Ph.D. in Economics, postdoctoral fellow in Business Administration, research scholar at the University of Wisconsin and Purdue University in the United States. He serves as deputy secretary-general of the e-commerce professional teaching steering committee of the Ministry of Education, director of the Big Data and Business Analysis Research Association of the Society of Management Science and Engineering, and deputy secretary-general of the Big Data Education Alliance. As a core member, he won the second prize for national teaching achievements in 2009 and the second prize for Beijing teaching achievements in 2018; he was awarded the National College Student E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge and was awarded the Double Hundred Award for Outstanding Contributions. Content introduction: This book first gives an overall introduction to the development status, market size and development trends of China's e-commerce from a macro perspective, and then uses "buyers" andThe identity of "seller" is the main line, vividly leading readers to experience the main processes and methods of transactions on Chinese e-commerce websites. The "buyer" part mainly includes pre-shopping preparation, purchase and payment processes, as well as post-purchase content such as inquiry orders, logistics, returns and exchanges, reviews, etc.; the "seller" part mainly includes the process of opening a store on a typical e-commerce website, as well as product display, marketing promotion, pre-sales and after-sales services, and online evaluation and processing in online store operations.
