w88 casino News Network (Reporter Huang Xin)2008Year6month6Three thirty in the afternoon, Lecture "The Story of China and Starbucks" in w88 casino Ningyuan526Successfully held. This lecture was co-sponsored by the Alumni Association of w88 casino and the Marketing Association. The organizer invited Wang Jinlong, an alumnus of w88 casino and current global senior vice president of Starbucks Coffee Company and president of Starbucks Greater China, as the keynote speaker. In his speech, Wang Jinlong's wonderful speech allowed the students present to taste the rich historical heritage behind the fragrant coffee. At the same time, he also led the students into Starbucks, an American company that has been in China for three years.
Before the lecture officially started, Starbucks staff distributed a booklet called "Coffee Passport" to each student present, and then served each student a cup of freshly brewed bitter coffee. Opening the brochure, the reporter was dazzled by the variety of coffees. Different origins and different processing methods can actually produce so many different flavors of coffee. "It turns out there are so many things to pay attention to when drinking coffee!" Some students whispered. Then, the staff briefly introduced the whole process of coffee brewing to the students based on the "Coffee Passport".
Starbucks staff serve freshly brewed coffee to the students present
When each student held an exquisite "coffee passport" in their hands and placed a cup of fragrant and bitter coffee in front of them, a Starbucks salesperson walked onto the podium, and the lecture officially began. "There are four steps in tasting coffee: a cup of coffee is placed in front of you, you smell it first, and everyone has a try first." Coffee, black, strong; water vapor, white, light. This perfect combination of black and white made reporters couldn't help but take a sniff. Fresh and elegant, this cup of freshly brewed coffee exudes an aroma like the earth of the forest, which makes people fascinated. "Don't be restrained, take a big sip of the coffee. Sucking is very important in the process of tasting coffee. By sucking, the coffee can fill your entire mouth. In this way, the subtle flavors and aromas can stay on your tongue." Under the guidance of Starbucks staff, the students tasted the pleasure brought by the coffee bit by bit and step by step.
Starbucks staff guide students to taste coffee step by step
After the staff led the students to taste the coffee, Wang Jinlong walked towards the students and stood in the aisle to communicate with them at close range. Wang Jinlong introduced to the students that Starbucks is a people-oriented company that builds communication bridges between people by providing coffee. "There is a program in the United States called '20The last of the century25The most important events that influenced American culture and life in 201625Starbucks is on the list of “Things”. Although Starbucks sells coffee, it has created a new field. It provides everyone with a third space outside of the office and home. "The reporter learned that many white-collar workers often write on their blogs"I’m not in the office, I’m at Starbucks; I’m not at Starbucks, I’m on the way to Starbucks.” It seems that Starbucks has already influenced today’s citiesPeople's lifestyle has a considerable impact.
Wang JinlongStand in the aisle and communicate with students up close
During the speech, Wang Jinlong also shared his study experience and insights from many years of work with the students. He told the students that there are many smart people in this world, and those who ultimately succeed may not necessarily be the smartest, but they must be the most diligent, dedicated, and passionate. As a Ph.D. from Columbia University w88 casino of Law, Wang Jinlong repeatedly emphasized the importance of rules. "Every industry has its own specific rules. Some people speculate in violation of regulations and gain profits, but those are temporary. Only by complying with the rules of the industry can a company truly become bigger and better." At the same time, Wang Jinlong explained that following the rules does not mean adhering to the rules and being pedantic. He warned students to boldly innovate and seek new ways to solve problems in their study and life. Of course, all of this must be based on strict compliance with the rules.
Finally, students discussed Starbucks-related culture and Wang Jinlong’s personal experienceXiang Wang JinlongI asked questions, and Wang Jinlong patiently answered them one by one. At five o'clock in the afternoon, the lecture ended with the applause of the students.
Wang Jinlong patiently answered students’ questions
Wang JinlongResume:
1982Year1Received a Bachelor of Arts degree from the w88 casino in September.
1988Year5Received a doctorate in law from Columbia University in the United States. Before going to Columbia University to study for a doctorate in law, he was a government official at the Ministry of Foreign Economic Relations and w88 of China.
Before joining Starbucks, in SeattlePrestonGates&EllisLaw Firms and New YorkMilbank、Tweed、Hadley&McCloyWorking as a lawyer in a law firm.
1992Year to200016895_16940
The successor of Shanghai Liangyou Jinbanconvenient (BuddiesCVS) President of Co., Ltd. andRIMChinaCEO of consulting firm for over four years.
2005Year11Returned to Starbucks in May and currently serves as Global Senior Vice President of Starbucks Coffee Company and President of Starbucks Greater China. Mainly responsible for supervising all businesses of Starbucks Greater China market, including vision and strategic planning, business development and operations, etc.
